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BUSINESS SCHOOL PROFESSOR ANALYZES #BAYCOTT

February 13, 2017

 

In the past week, six major retailers have dropped the Ivanka Trump brand under increasing pressure from consumers. Consumers are now warning The Bay that they will boycott the store if the retailer continues to carry the brand.

Fashion Managament Program Coordinator and Professor, Bruce Sinclair discusses how carrying the Ivanka Trump brand will affect HBC's sales from a business standpoint.

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