Bachelor of Commerce - Marketing
Program Overview
Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.
Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.
You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real-world challenges into the classroom.
By graduation, you’ll have developed a wide range of marketable skills, including:
- creating and presenting a strategic marketing plan
- creating a strategic branding plan
- conducting a product analysis
- designing and implementing a consumer relationship management system
- moving high-value prospects through the 6-step selling process
- using marketing analytics to understand consumer behaviour
- using social media and digital advertising for product promotion
Humber’s project-based experiential learning curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.
Semester 1 |
|---|
| ACCT 1000: Introductory Financial Accounting |
| BUS 1500: Business Information Systems |
| ECON 1000: Microeconomics |
| MKTG 1000: Marketing |
| Select 1 from the following courses |
| DEGE : |
Semester 2 |
|---|
| BUS 1501: Business Communications |
| ECON 1500: Macroeconomics |
| HRM 2000: Human Resources Management |
| MGMT 1500: Organizational Behaviour |
| MKTG 1112: Marketing Statistics |
Semester 3 |
|---|
| MGMT 2500: Operations Management |
| MKTG 2112: Marketing Operations Research |
| MKTG 4002: Marketing Analytics 1 |
| Select 2 from the following courses |
| DEGE : |
Semester 4 |
|---|
| BUS 2500: e-Commerce |
| MKTG 2500: Consumer Behaviour |
| MKTG 4552: Marketing Analytics 2 |
| MKTG 4777: Marketing Ethics |
| Select 1 from the following courses |
| DEGE : |
Semester 5 |
|---|
| BUS 3004: Business Career Development |
| MGMT 3000: Brand Management |
| MKTG 3003: Marketing Research Methods |
| MKTG 3005: Creative Marketing |
| MKTG 4006: Marketing Communications |
| Select 1 from the following courses |
| DEGE : |
Semester 6 |
|---|
| ACCT 3000: Introductory Management Accounting |
| MKTG 3503: Service Marketing |
| MKTG 3504: Sales and Retail Operations |
| MKTG 3505: Digital and Social Marketing |
| Select 1 from the following courses |
| DEGE : |
Work Experience - SEM 6C |
|---|
| MKTG 3099: Field Experience - Bachelor of Commerce: Marketing |
Semester 8 |
|---|
| MKTG 3004: Global Marketing Management |
| MKTG 4005: Strategic Marketing Management |
| MKTG 4520: Senior Level Business Project |
| Select 2 from the following courses |
| DEGE : |
Work-Integrated Learning
The program requires that you complete 14 weeks/420 hours of a paid in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
Start in January and Customize Your Learning Schedule
Start your degree program in January and have the flexibility to tailor your semester two (summer semester) courses to your needs. Complete all semester two courses online, in-person, or create a blend that works for you. Design a schedule to fit your lifestyle and learning preferences, with options to study from anywhere or engage in face-to-face classes.
Humber Advantages
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Fourth Year Capstone Presentations
Capstone Presentation for Miele Canada
Watch the Humber Marketing Degree students’ Capstone Presentation for Miele Canada for redefining their e-commerce strategy.
Inside the Marketing Capstone
In the final semester of the Bachelor of Commerce Marketing degree program, students are required to develop and present a strategic marketing plan for a Canadian enterprise. This cumulative project is a two-part series - the Lions Lair and the Wolves Den.
Earn Your Certificate in Marketing Analytics
SAS Joint Certificate in Marketing Analytics
Longo Faculty of Business of Humber ITAL and SAS Institute are jointly offering a Certificate in Marketing Analytics. The certificate is earned by taking courses from the BCOMM Marketing Degree at Humber.
The Chartered Institute of Marketing Management of Ontario
This program is accredited by the Chartered Institute of Marketing Management of Ontario. Graduates of the program may apply for the Chartered Marketer Designation.
Canadian Institute of Marketing
This program is accredited by the Canadian Institute of Marketing. Graduates of the program may apply to the CIM for membership.This information is accurate as of January 2017.
Expert Faculty
You'll learn from professors who have real-world experience and are active in the industry. Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.
View CredentialsAdela Nistor
PhD (Applied Economics) – Purdue University
MSc (Economics) – Purdue University
BSc (International Economics and Trade) – Babes Bolyai University
Al Seaman
PhD (Management) – Queen’s University
BBA (Business Administration) – University of New Brunswick
Alan Dryden
MBA - University of Western Ontario
Alla Yakerson
PhD (Health Policy & Equity) – York University
MSc – University of Toronto
BSc (Kinesiology and Health Science) – York University
Amanpreet Chhina
PhD (International Marketing) – Panjab University
MBE (Marketing) – Punjabi University
BA (Economics) – Panjab University
Amar Rahou
PhD (Financial Forecasting) – University of Glamorgan (currently, University of South Wales)
MSc (Management and Development of International Financial Systems) – University of Glamorgan (currently, University of South Wales)
BSc (Accounting) – Al-Mustansiriya University
Ammar Al-Qaraghuli
PhD (Computing, Visual Informatics) - National University of Malaysia
M.Sc. (Computer Science and Information Systems) - University of Technology, Iraq
B.Sc. (Computer Science) - Al-Nahrain University, Iraq
Anke Foller-Carroll
MBA - University of Guelph
BComm (Tourism & Business Administration) - Heilbronn, Germany
Anna Dowbiggin
PhD (Business Administration) - Heriot-Watt University, UK
MBA (Business Administration) - Heriot-Watt University, UK
BA - York University
Aqeela Tabassum
PhD (Economics) - York University
MA (Economics) - York University
MSc (Economics) - International Islamic University, Islamabad, Pakistan
Brad Witt
MBA (Financial Management) – Central Michigan University
BA (Business Administration) – Wilfrid Laurier University
Christo Tarazi
PhD (Economics) – State University of New York
MA (Economics) – State University of New York
BA (Economics) – Hartwick College, USA
Claudine Daley
MPAc (Management & Professional Accounting) - University of Toronto
B.Sc. (Accounting) - University of Alabama, Alabama
Colin Bartley
MA (Composition) – York University
MBA - University of Guelph
David Tersigni
MBA (Management Accounting Specialization) - Wilfrid Laurier University
Bcomm (Finance - Business Communications) - Ryerson University
Emily Gaszynski Adams
MA (Economics) – Queen’s University
BA (Economics) – York University
Fadi Atallah
MBA (Global EMBA) - University of Toronto
BBA (Business Administration) - American University of Beirut
Professor
Farihah Ali
PhD (Health Policy and Equity) – York University
MA (Public Policy and Administration) – Ryerson University
BA (Criminal Justice) – Ryerson University
Francesca D'Angelo
Francesca D’Angelo
PhD (Humanities) – York University
MA (English) – York University
BA (Psychology Major, English Minor) – York University
Freeda Bukhari Khan
PhD (in progress) – University of Toronto
M.Ed (Education) – University of Toronto
B.A. (Political Science and History) – University of Toronto
Gavin Bennet
MBA (International Business) - The University of the West Indies, Jamaica
BBA (Accounting) - The University of Technology, Jamaica
Professor
Gavin Wardle
PhD (Health Services Research) - University of Toronto
MBA - McMaster University
Professor
Hanadi Alnawab
MSc (Advanced Computing) – University of Bristol
BSc (Computer Science) – University of Baghdad
Professor and Program Coordinator
Ionela Bacain
PhD (Accounting) – Al. I. Cuza University, Iasi
MSc (Electronics) – Technical University Gheorghe Asachi, Iasi
BSc (Biomedical Engineering) – Grigore T. Popa University of Medicine and Pharmacy, Iasi
BAcc (Accounting and Business Information Systems) – Al. I. Cuza University, Iasi
Irina Gorea
MSc (Management) – Ryerson University
BComm (Digital Business Management) – Humber College
Isabelle Giroux
PhD (Entrepreneurship and Small Business Management) – University of Hertfordshire
MSOD – Pepperdine University
BSocSc (Political Science) – University of Ottawa
John Pucic
PhD (Industrial Relations and Human Resources) – University of Toronto
MIR (Industrial Relations and Human Resources) – University of Toronto
BASc – York University
Professor
Kalpana Pareek
MBA (Strategic Management) - Wright State University, USA
MSc (Botany) - University of Rajasthan, India
BSc (Botany, Zoology, Chemistry) - University of Rajasthan, India
Kathleen Kent
MBA (Finance) - York University
BA (Mathematics) - York University
Kathryn Filsinger
LLM (Labour and Employment Law) – York University
LLB (Law) – University of Toronto
BA (History) – Queen’s University
Ken Chalmers
LLM (Dispute Resolution and Conflict Management) – Osgoode Hall Law School
LLB - Osgoode Hall Law School
Professor
Larry Zolob
MBA - University of North Carolina
BBA (Mathematics Option) - Wilfrid Laurier University
Lawrence Rosen
MBA - York University
BESc (Mechanical) - University of Western Ontario
Leila Riahi
MA (International and Developmental Economics) - Yale University
BA (Business and Society) - York University
Lynn McAuliffe
MBA (Business Administration) – University of Toronto
BA (Sociology) – University of Western Ontario
Mandeep Sidhu
PhD (Economics) – SGGS World University, India
MEd (Education) – Panjab University, India
BEd (Education) – Panjab University, India
MA (Economics) - Panjab University, India
BComm (Business Administration) – Panjab University, India
Marcos Cavenaghi
PhD (Computational Physics) - University of Sao Paulo, Sao Carlos, Brazil
MA (Physics) - University of Sao Paulo, Sao Carlos, Brazil
BA (Physics) - University of the State of Sao Paulo, Rio Claro, Brazil
Mark Stoiko
DBA - WIT Business School, Waterford, Ireland
MA (Political Studies and Quantitative Research) - York University
MTS Candidate - University of St. Michael’s College
BA (Political Science) - University of Toronto
BA – McGill University
Marwan Ismail
PhD (Mechanical Engineering) - Wroclaw University of Technology, Wroclaw, Poland
MSc (Mechanical Engineering) - Wroclaw University of Technology, Wroclaw, Poland
BSc (Mechanical Engineering) - Garyounis University, Benghazi, Libya
Michael Ho
PhD (Economics) – University of Toronto
MA (Economics) – University of Guelph
BA (Management and Economics) – University of Guelph
Michele Calpin
MBA (Business Administration) – Harvard Graduate School of Business Administration
BA (Business Administration) – University of Western Ontario
Michelle Souilliere
MPA (Public Administration) – University of Victoria
BSc (Psychology) – McMaster University
Midierson Maia
PhD (Communication Studies) – University of Sao Paulo, Brazil
MCS (Communication Studies) – University of Sao Paulo, Brazil
Mike Barnhart
MBA (Management/Entrepreneurship) - York University
B.Tech. (Engineering Industry) - Ryerson
Mohamad Sawwaf
PhD Candidate (Business Administration) - University of Reading, UK
MSc (Business Management and Research with Distinction) - University of Reading, UK
MBA (Finance, Management and Leadership) - University of Toronto
BSc (Physiology and Cell and Systems Biology) - University of Toronto
Na Sui
PhD (Corporate Strategy) – University of Pau and Pays de l'Adour
MBA (Business Administration) - University of Pau and Pays de l'Adour
BBA (Business Administration) – University of Shenyang
Nabeel Mandahawi
PhD (Industrial Engineering) – University of Texas at Arlington
MSc (Industrial Engineering) – University of Jordan
BSc (Mechanical Engineering) – Jordan University of Science and Technology
Ned Ismail
DBA Candidate (Business Administration) – University of Reading, UK
MSc (Business and Management Research) – University of Reading, UK
MBA (Business Administration) – Northwestern University, USA
BComm (Management) – University of Saskatchewan
Nella Cotrupi
PhD (Comparative Literature) - University of Toronto
MA (Comparative Literature) - University of Toronto
LLB (Law) - University of Toronto
BA (Political Science and Italian) - University of Toronto
Nicole Chuchmach
MBA (Hospitality and Tourism Management) – University of Guelph
BComm (Hotel and Food Administration) – University of Guelph
Nihad Al-Jaboori
PhD (Computer Engineering) - Al-Nahrain University, Iraq
MEIE (Engineering Innovation and Entrepreneurship) - Ryerson University
M.Sc. (Computer Engineering) - Al-Nahrain University, Iraq
B.Sc. (Computer Engineering) - Al-Nahrain University, Iraq
Norma Ouellette
MBA – Simon Fraser University
BA (English Honors) – University of British Columbia
Omar Wahdan
PhD (Data Analytics) - National University of Malaysia, Malaysia
MAI (Pattern Recognition) - National University of Malaysia, Malaysia
Pauline Ashworth
MBA (Business Administration) – University of Toronto
BA (Textile Marketing) – University of Huddersfield
Pierre-Pascal Gendron
PhD (Economics) – University of Toronto
MA (Economics) – Queen’s University
BSc (Sciences économiques) – Université de Montréal
Rajni Shridhar
PhD – University of Delhi, India
MBA – University of Delhi, India
B.EL.ED – University of Delhi, India
Ramesh Saxena
PhD (Economics) – Jawaharlal Nehru University
MBA (Business Administration) – University of Ottawa
MA (Economics) – University of Toronto
MPhil (International Studies) – Jawaharlal Nehru University
MA (Economics) – University of Delhi
BA (Economics) – University of Delhi
Ramesh Srinivasan
MHA (Hotel Administration) - Institut de Management Hôtelier International
MA (Hotel Administration) - Institut de Management Hôtelier International
BA (Economics and Statistics) – University of Bombay
Renata Guidi
PhD (Business Administration) - Universidade Federal do Rio Grande do Norte, Brazil
MSc (Marketing) - University of East Anglia, England
Bachelor of Production Engineering - Universidade Federal do Rio Grande do Norte, Brazil
Reshma Prashad
PhD (Health Policy and Equity) - York University
MHI - University of Toronto
BHS - York University
Richard Pitteway
MBA (Hospitality Management) - University of Guelph
Ritima Malhotra
PhD (Organizational Behavior/Human Resource Management) - Punjabi University, India
MComm (E-commerce) - University Business School, Panjab University, India
BComm (Business Economics Honours) - SD College, Panjab University, India
Ryan Snider
PhD (Geography and Environmental Management) – University of Waterloo
MA (Geography and International Development Studies) – University of Guelph
BA (Geography and International Development) – Trinity Western University
Professor
Ryan Daoust
MBA - Georgetown University, Washington/ESADE Business & Law School, Barcelona
BAB Bachelor of Applied Business (e-Business ) - Humber College
Sanjiv Sawh
MBA (Wealth Management) - Dalhousie University
BSc - University of Toronto
Sheldon Leiba
MPA - Queen’s University
Bachelor of Public Adimistration (Specialization in Public Policy & Administration) - York University
Stan Arnold
MBA (Human Resources and Labour Relations) – University of Windsor
BComm (Human Resources and Labour Relations) – University of Windsor
BSc (Psychology) – University of Toronto
Suzy Casimiro
PhD (Social Science and Policy) - University of New South Wales, Australia
MA (Sociology) - University of New South Wales, Australia
BA (Sociology and Political Science) - University of Toronto
Tony Mahabir
MBA (Executive Management) - Royal Roads University
Trevor Smith
PhD (Organometallic Chemistry) - University of Southampton, UK
BSc (Chemistry major with Mathematics and Physics) - University of Southampton, UK
Tricia Hannigan
LLM (Alternative Dispute Resolution) - Osgoode Hall Law School
LLB - Osgoode Hall Law School
BSc - University of Toronto
Victoria John
PhD (in progress) – York University
MSc (Human Development) – Laurentian University
BHS (Health Sciences) University of Ottawa
Yogendra Acharya
PhD (Microfinance) - University of Melbourne Australia
MBA (Finance) - Tribhuvan University, Nepal
MPA (Fiscal Administration Major) - Tribhuvan University, Nepal
MSc - Asian Institute of Technology (AIT), Thailand
BBA (Accounting) - Tribhuvan University, Nepal
LLB (Law) - Tribhuvan University, Nepal
Youssef Youssef
PhD (Management) – Federal University of Santa Catharina, Brazil
MSc (Production Engineering) – Federal University of Santa Catharina, Brazil
BSc (Electrical Engineering) - Lins School of Engineering, Lins, Brazil
Certificate (University Teaching) – Carleton University
Yvonne Yip
MBA - Athabasca University
BComm (Retail Management) - Ryerson University
Your Career
Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.
You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.
Professional Accreditations & Recognition
Canadian Marketing Association (CMA)
Humber students can sign up for membership with the Canadian Marketing Association (CMA) by using their Humber email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation.
Chartered Institute of Marketing Management of Ontario (CIMMO)
This program is recognized by the Chartered Institute of Marketing Management of Ontario (CIMMO) as an accredited post-secondary marketing program. Graduates of the program may apply for the Certified Marketer Designation (CEM®).
Microsoft Dynamics Student Certificate (MDSCP)
Specific courses of this program may be recognized for additional industry recognition with Microsoft towards the attainments of a Microsoft Dynamics Student Certificate.
Certificate in Marketing Analytics
Qualified students have the opportunity to earn a Certificate in Marketing Analytics as part of the program. Humber's Business School and the SAS Institute jointly offer a Certificate in Marketing Analytics.
Additional requirements may apply.
Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Program Availability
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Jan 2026 | Course-Based | Lakeshore | Open |
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2026 | Course-Based | Lakeshore | Opening Soon |
| Jan 2027 | Course-Based | Lakeshore | Opening Soon |
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Jan 2026 | Course-Based | Lakeshore | Open |
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2026 | Course-Based | Lakeshore | Opening Soon |
| Jan 2027 | Course-Based | Lakeshore | Opening Soon |
Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.
International students in Canada could be eligible for an automatic scholarship*. Apply now!
Check out the step-by-step Admissions Road Map for helpful information and additional resources.
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Jan 2026 | Course-Based | Lakeshore | Open |
| START | DELIVERY | LOCATION | STATUS |
|---|---|---|---|
| Sep 2026 | Course-Based | Lakeshore | Opening Soon |
| Jan 2027 | Course-Based | Lakeshore | Opening Soon |
Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.
International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.
Upcoming Recruitment Events
Bachelor of Commerce - Marketing Program Video
Watch the video to hear from students, professors, and the program co-ordinator about the learning opportunities, internships, work experience, and stream options provided in the Bachelor of Commerce - Marketing program at Humber.
News Feed
Bachelor of Commerce Marketing Students Promote Golf Pop-Up Event
Tue, May 13, 2025
Bachelor of Commerce – Marketing students played a key role in promoting the annual Golf Pop-Up Event, hosted by Professional Golf Management - Business Administration students.
Bachelor of Commerce Marketing Students Deliver Strategic Capstone Plans for Leading Brands and Humber Partners
Tue, May 13, 2025
As part of their culminating Senior Level Project, Bachelor of Commerce – Marketing students spent the semester developing comprehensive marketing plans for existing businesses.
Humber Students Represent at Exclusive AHF x MLSE Networking Experience
WIL Career Fairs and Networking Events
Thu, February 13, 2025
Six students from Humber Polytechnic joined Accelerate Her Future (AHF) for an unforgettable evening with Maple Leaf Sports & Entertainment (MLSE).
Marketing Students Deliver Creative Social Media Strategies for Humber Businesses
Fri, January 10, 2025
Bachelor of Commerce – Marketing students showcased their talent by creating social media content for three Humber clients during the Fall semester.
No news at this time.
Ministry Consent
Humber College has been granted a consent by the Ministry of Colleges and Universities to offer this applied degree for a seven-year term starting July 15, 2020. Humber College shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
