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Earn Your Certificate in Marketing Analytics

Longo Faculty of Business of Humber ITAL and SAS Institute are jointly offering a Certificate in Marketing Analytics. The certificate is earned by taking courses from the BCOMM Marketing Degree at Humber.

SAS logo


To earn the certificate, you must complete the following prerequisite courses:

  • MKTG 1000 Marketing
  • STAT  1112 Statistics for Business, and
  • STAT  2112 Quantitative Methods for Business

And the following courses:

  • MKTG 4004 Marketing Analytics I
  • MKTG 4552 Marketing Analytics II
  • MKTG 3003 Marketing Research Methods
  • MKTG 4503 Data Analysis and Knowledge Management
  • MKTG 4005 Strategic Marketing Management

SAS Certificate Completion

All of these courses are three credits. You must earn at least 70% in all four courses. A student portfolio will be created from select assignments from each course.

The requirements are as follows:

A 70% GPA in all certificate courses (minimum 65% per course).


To apply for the certificate, you must complete the attached application form. Sign it, scan it and email the completed form to or bring it to the office of your program coordinator in H215K.

Important Note: The certificate, credential is not intended as an Ontario, valid Post Grad Certificate, Diploma or a Degree.