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Earn Your Certificate in Marketing Analytics

The Faculty of Business of Humber ITAL and SAS Institute are jointly offering a Certificate in Marketing Analytics. The certificate is earned by taking courses from the BCOMM Marketing Degree at Humber.

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Requirements

To earn the certificate, you must complete the following prerequisite courses:

  • MKTG 1000 Marketing
  • STAT  1112 Statistics for Business, and
  • STAT  2112 Quantitative Methods for Business

And the following courses:

  • MKTG 4004 Marketing Analytics I
  • MKTG 4552 Marketing Analytics II
  • MKTG 3003 Marketing Research Methods
  • MKTG 4503 Data Analysis and Knowledge Management
  • MKTG 4005 Strategic Marketing Management

SAS Certificate Completion

All of these courses are three credits. You must earn at least 70% in all four courses. A student portfolio will be created from select assignments from each course.

The requirements are as follows:

A 70% GPA in all certificate courses (minimum 65% per course).

Application

To apply for the certificate, you must complete the attached application form. Sign it, scan it and email the completed form to youssef.youssef@humber.ca or bring it to the office of your program coordinator in H215K.

Important Note: The certificate, credential is not intended as an Ontario, valid Post Grad Certificate, Diploma or a Degree.