Marketing Students Bring “Book a Campus Tour” to Life Through Social Media Workshop

HLOs:

Bachelor of Commerce – Marketing students participated in a Social Media Content Creation Workshop led by Humber Polytechnic’s Social Media Manager, Antonella Lombardi. During the session, students explored the importance of setting clear content goals and defining a target audience—two essentials of effective digital communication.

Their challenge? Create an original execution of one key message: “Book a campus tour.” The outcome was impressive, 40 students produced 40 unique creative interpretations, showcasing the diversity of thought and creative skill within the program.

View a selection of their work on Instagram at @theHBuilding, an account dedicated to content created by Bachelor of Commerce Marketing students.

This applied learning experience allowed students to strengthen high-demand, career-ready skills including video editing, idea generation, collaboration, and project management.

And the highlight? Antonella selected four student videos to be featured on Humber Polytechnic’s official TikTok account—a meaningful recognition of the students’ talent and creativity.

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