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eCommerce Performance and OptimizationNEW

Showing program information for start dates between Sept 2026 - Aug 2027
Program Code: EP511
CIP Code: 52.0208
PGWP-Eligible: Yes
Credential: Ontario Graduate Certificate
Start Dates: September
Program Length: 2 semesters
Learning
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Program Overview

The e-Commerce Performance and Optimization Ontario Graduate Certificate program prepares graduates to improve the profitability, efficiency, and user experience of digital storefronts in today’s rapidly evolving online marketplace. This hands-on, one-year program equips students with the practical tools needed to boost conversion rates, streamline e-commerce operations, and support data-informed decision-making across the customer journey. 

Throughout the program, students will learn how to apply conversion rate optimization (CRO) strategies, conduct user experience (UX) testing and A/B experimentation, and implement techniques to improve inventory management and digital operations. They’ll also explore how to measure and refine digital marketing performance, interpret customer data to inform growth strategies, and ensure privacy and compliance within e-commerce platforms. 

Designed for professionals and graduates looking to make an immediate impact in online business environments, this program delivers the skills required to enhance performance across diverse digital retail contexts, from launching a new venture or optimizing an existing brand. 

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name Delivery Type by Location
Course Code Course Name North Lakeshore Downtown DL/Online
Semester 1
ECPA 5000 Introduction to E-Commerce Performance N/A N/A N/A N/A
ECPA 5001 Consumer Behaviour & Data-Driven Strategies N/A N/A N/A N/A
ECPA 5002 E-Commerce Platform & Techniques N/A N/A N/A N/A
ECPA 5003 Digital Marketing and ROI Measurements N/A N/A N/A N/A
ECPA 5004 Data Visualizations for E-Commerce N/A N/A N/A N/A
ECPA 5005 Inventory & Supply Chain Optimization N/A N/A N/A N/A
Semester 2
ECPA 5500 Conversion Rate Optimization Techniques N/A N/A N/A N/A
ECPA 5501 A/B and UX testing N/A N/A N/A N/A
ECPA 5502 Personalization and Predictive AI N/A N/A N/A N/A
ECPA 5503 E-Commerce Ethics and Privacy N/A N/A N/A N/A
ECPA 5504 Entrepreneurship in E-Commerce N/A N/A N/A N/A
ECPA 5505 Capstone Project N/A N/A N/A N/A

Work-Integrated Learning  

This course provides students with an opportunity to apply the skills and knowledge gained in the e-Commerce Performance and Optimization program in a specific workplace setting. With the instructor's support, students are required to find a suitable organization to host a 160-hour (four-week), paid or unpaid work placement. Students will be required to document both the employment experience and their knowledge of business applications and theories through a series of assignments. 

Your Career

There is anticipated job growth both within the Greater Toronto and Hamilton Area and nationally for professionals who can optimize digital storefronts, enhance customer experience, and improve e-commerce performance. Job titles include but are not limited to: e-commerce coordinator, digital merchandising specialist, conversion rate optimization assistant, user experience tester, and digital marketing performance analyst. Most jobs are concentrated in the following fields: digital retail, online marketing, e-commerce operations, UX and performance testing, and digital business strategy. 

Program Availability

Start dates between Sept 2026 - Aug 2027
START DELIVERY LOCATION STATUS
Sep 2026 TBD North Open
Start dates between Sept 2026 - Aug 2027
START DELIVERY LOCATION STATUS
Sep 2026 TBD North Open

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2026 - Aug 2027
START DELIVERY LOCATION STATUS
Sep 2026 TBD North Open

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

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How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the program co-ordinator about the course curriculum, projects and career options.

enquiry@humber.ca


Campus Information

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How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications are made through ontariocolleges.ca. We assess applications based upon various factors which may include: the date of your application, the competitiveness of the program, your academic history, additional requirements (if applicable) and the program availability.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma, diploma, or equivalent

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

●If you require English language support, please consider the English for Academic Purposes program.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Equipment & Device Requirements

Fees & Financial Aid

The 2026-2027 fee for two semesters is:

  • domestic: TBD
  • international: TBD

Fees are subject to change.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
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