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Marketing Management

Credential: Ontario Graduate CertificateProgram Code: 02241Length: 2 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Software Requirements

Proficiency in the use of word processing, database and spreadsheet software.

Fees

The 2018-2019 fee for two semesters was:

  • domestic: $6,361.42
  • international: $16,051.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,238.21$7,815.50
Tuition$2,663.43$7,240.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$115.00$115.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,123.21$7,815.50
Tuition$2,663.43$7,355.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO A PARTNER INSTITUTION

Programs:

  • Master of Business Administration
  • Master of Leadership and Public Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Human Resource Management
  • International Development
  • Marketing Management
  • Supply Chain Management
  • Public Relations
  • Global Business Management
  • Public Administration

may receive up to 6 credits towards Centenary's Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

TRANSFER OPTIONS

Can't find a pathway? You can still get the credit you deserve from your previous education or your prior work or life experience.

Learn more >

Contact Us

Program Specific Questions

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca
business.humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map >

Apply through Ontario Colleges >

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

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Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that today’s employers are looking for in their new hires including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you’ll learn from a combination of real-world case studies and the opportunity to apply cutting-edge marketing techniques.

Courses Program Standards Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
  • Develop a promotion mix* for marketing* a product* or service based on an identified target market.
  • Develop strategies for the efficient distribution of products* and services.
  • Determine strategies for developing new products* and services that are consistent with evolving market needs.
  • Evaluate results of marketing* activities using criteria related to budgeted sales, costs, and profits.
  • Formulate a marketing* plan including marketing objectives, marketing mix*, strategies, budgetary considerations, and evaluation criteria.
  • Communicate marketing* information persuasively and accurately in oral, written and graphic* formats.
  • Prepare and deliver a sales presentation.
  • Evaluate the viability of marketing* a product* or service in an international market or markets.
  • Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products* and services.
  • Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing* function of an enterprise.
  • Employ marketing* management techniques in the planning, directing, and controlling of an enterprise.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
  • Develop strategies to establish working relationships with clients, customers, and consumers* which maintain and strengthen their loyalty to his/her organization.
  • Apply the principles of business ethics and corporate social responsibility.
  • Prepare the marketing* component of a business plan.


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Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands with offices in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.

Your Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many of Canada’s largest agencies and brands. Our graduates work as:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts and researchers
  • sales and marketing co-ordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers. 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
January 2019LakeshoreOpenClosed
September 2019LakeshoreOpenOpen
January 2020LakeshoreOpenOpen

Scholarships & Awards

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Students may be eligible for a number of scholarships and awards.

The Humber Experience

sales simulator

Watch this video to see students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.

lakeshore campus

Take a look at the Humber Lakeshore campus and all of the facilities and buildings open to students and faculty.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.