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Marketing Management

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Program Code: 02241
CIP Code: 52.1404
Credential: Ontario Graduate Certificate
Start Dates: January, May, September
Program Length: 3 semesters
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Program Overview

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires including creative problem-solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name Delivery Type by Location
Course Code Course Name North Lakeshore IGS DL/Online
Semester 1
ACCT 5550 Managerial Finance N/A Online (S) Online (S) Online (S)
BISM 5010 Computer Business Applications N/A Online (A) N/A Online (A)
MKTG 5007 Fundamentals of Marketing N/A In-Person In-Person Online (S)
MKTG 5009 Professional Selling N/A In-Person In-Person Online (S)
RSMT 5010 Marketing Research and Analytics N/A In-Person In-Person Online (S)
WORK 5050 Career Development N/A Online (S) Online (S) Online (S)
Semester 2
BUS 5023 Supply Chain Management N/A In-Person In-Person Online (S)
BUS 5505 Canadian Business Law N/A In-Person In-Person Online (S)
MKTG 5506 Marketing Leadership and Innovation N/A In-Person In-Person Online (S)
MKTG 5510 Strategic Marketing Management N/A In-Person In-Person Online (S)
MKTG 5515 Digital Marketing Strategies and Applications N/A In-Person In-Person Online (S)
MKTG 5519 Integrated Marketing Communications N/A In-Person In-Person Online (S)
Semester 3
WORK 5512 Field Experience - Marketing Management N/A TBD TBD Online (S)
TBD

Work-Integrated Learning  

Get hands-on industry experience with a 160-hour (minimum) field experience that will allow you to apply what you have learned in the classroom. In this student-driven process, and with our support, you may find a field experience at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Field experiences may be completed full-time in the third semester.

Humber Advantages

decorative imageInternational Students can Stack and Stay Longer™ in Canada!
decorative imageLearn More about Placements
decorative imageIs this program right for you? Questions to Ask
decorative imagePlan for your Future Career. Program Outcomes
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International Students can Stack and Stay Longer™ in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Placement Options

Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:

  • Canadian Tire
  • Joe Fresh
  • Marriott
  • Warner Brothers
  • Corus
  • IPG Mediabrands
  • Toronto Hydro
  • Cossette
  • Pepsi
  • Hugo Boss
  • Hudson Bay
  • Choice Hotels
  • MLSE
  • Calgary Flames
  • RBC
  • Nestle
  • Mediacom
  • State Farm
  • Laurentian Bank
  • …..and many more

Is This Program Right For Me?

The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it's right for you? Ask yourself these questions: 

  • Do you already have an undergraduate degree?
  • Do you want to work for a global brand or agency?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things marketing related?
  • Are you someone who is naturally curious about how products and services are branded and marketed?
  • Are you excited about exploring new ideas and concepts?
  • Do you want to work in an ever changing industry where strategic thinking and business-savviness is rewarded?
If you answered yes to the above, then this program may be the right choice for you.

Gain Skills that Employers Want

Our goal is to make sure you are career-ready when you graduate. That's why we teach marketing skills that employers want in their new hires. In this program, you'll be introduced to cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, as well as focus groups. Become confident with essential marketing practices like marketing communications, digital planning and measurement, analytics, content management, and much, much more.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

This program utilizes in-class learning activities, such as lectures, discussions, exams, quizzes and learning exercises. But learning isn't just limited to the classroom or even the Humber campus. You'll be involved in hands-on projects that mimic the roles and responsibilities of marketing professionals, like working on creating a fully integrated marketing plan, sales simulations, market research, drafting creative briefs, determining the financial viability of entering a new market, and more.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

Not only will you gain essential marketing skills, but you'll also learn from professionals who live and breathe Marketing. Our faculty are all industry experts with years of experience working in a number of capacities in the marketing field. Past and current faculty job titles include manager, senior legal council, director of operations, COO and chief marketing officer from some of the leading national agencies and brands. With a passion for teaching and marketing, our faculty prepares students to graduate career-ready.

Career Search Assistance

Not only will you be prepared for a job in marketing, but you'll also learn skills that will help you secure that job! The curriculum covers soft skills, such as preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Throughout the year, internships and jobs will be posted on our job portals giving you the opportunity to find the work placement opportunity that aligns with your career ambitions.

Your Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to global agencies and brands. Our graduates work as:

  • account executives
  • brand managers
  • communications managers 
  • digital media marketers
  • marketing analysts/researchers
  • media planners and buyers
  • sales and marketing co-ordinators/managers
  • social media managers

Program Availability

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Jan 2025 Online Online Open
Jan 2025 Block-Based Lakeshore Open
Jan 2025 Block-Based Downtown (IGS) Open
May 2025 Block-Based Lakeshore Not Available
May 2025 Block-Based Downtown (IGS) Not Available
Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based Lakeshore Open
Sep 2025 Block-Based Downtown (IGS) Not Available
Sep 2025 Online Online Open
Jan 2026   Lakeshore Open
Jan 2026 Block-Based Downtown (IGS) Not Available
Jan 2026 Online Online Open
May 2026   Downtown (IGS) Not Available
May 2026   Lakeshore Opening Soon
Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Jan 2025 Online Online Not Available
Jan 2025 Block-Based Lakeshore Open
Jan 2025 Block-Based Downtown (IGS) Open
May 2025 Block-Based Lakeshore Open
May 2025 Block-Based Downtown (IGS) Open
Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based Lakeshore Open
Sep 2025 Block-Based Downtown (IGS) Open
Sep 2025 Online Online Not Available
Jan 2026   Lakeshore Opening Soon
Jan 2026 Block-Based Downtown (IGS) Opening Soon
Jan 2026 Online Online Not Available
May 2026   Downtown (IGS) Opening Soon
May 2026   Lakeshore Opening Soon

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Jan 2025 Online Online Not Available
Jan 2025 Block-Based Lakeshore Closed
Jan 2025 Block-Based Downtown (IGS) Closed
May 2025 Block-Based Lakeshore Open
May 2025 Block-Based Downtown (IGS) Open
Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based Lakeshore Open
Sep 2025 Block-Based Downtown (IGS) Open
Sep 2025 Online Online Not Available
Jan 2026   Lakeshore Opening Soon
Jan 2026 Block-Based Downtown (IGS) Opening Soon
Jan 2026 Online Online Not Available
May 2026   Downtown (IGS) Opening Soon
May 2026   Lakeshore Opening Soon

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Salesville Sales Simulation

sales simulator

Watch the video of the "Salesville Sales Simulation" to hear about the interactive simulation.


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Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

Bringing You Our A-Game

A Humber education is second to none, benefit from:

Sign Up   to be notified of upcoming recruitment events and activities.

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or equivalent

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Software Requirements

Proficiency in the use of word processing, database and spreadsheet software.

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specs Recommended Specs
Processor Dual-core processor Quad-core processor
OS Windows 10 (PC)
OS 10.15 (Mac) or iOS
Windows 10 (PC)
OS 10.15 (Mac)
Memory 8GB of RAM 16 GB of RAM
Storage 100 GB HDD 512 GB SSD
Monitor Laptop computer (not a notebook such as a Chromebook, or a tablet) recently purchased; last 18 months Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months
Other Built-in WiFi, a microphone, and a webcam Built-in WiFi, microphone, and a webcam. Long battery life (strongly recommended)

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Fees & Financial Aid

The 2024/2025 fee for three semesters was:

  • domestic: $6,187.70
  • international: $19,169.12

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

An additional registration fee of $440 applies to placements completed in the final semester of this program.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
View Transfer Out Opportunities From This Program  
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