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Marketing Management

Credential: Ontario Graduate Certificate Program Code: 02241 Length: 2 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

 

Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

 


Post-Admission Requirements:

  • Proficiency in the use of word processing, database and spreadsheet software
Date Location Availability International Student Availability
September 2017LakeshoreClosedClosed
January 2018LakeshoreOpenClosed
September 2018LakeshoreOpenOpen
January 2019LakeshoreOpenOpen

The 2017-2018 fee for 2 semesters was:

  • domestic: $6,207.62
  • international: $15,585.00

Fees are subject to change.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

business.humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,171.31$7,582.50
Tuition$2,585.86$6,997.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$135.00$135.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,036.31$7,582.50
Tuition$2,585.86$7,132.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that today’s employers are looking for in their new hires including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you’ll learn from a combination of real-world case studies and the opportunity to apply cutting-edge marketing techniques.

Courses Program Standards

Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands with offices in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.

Your Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Our graduates work as account executives, media planner and buyers, brand managers, marketing analysts and researchers, sales and marketing co-ordinators/managers, community engagement managers, and digital and social media marketers. Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many of Canada’s largest agencies and brands.

Scholarships & Awards

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Students may be eligible for a number of scholarships and awards.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.