Marketing Management
Program Overview
Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.
You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.
Semester 3 |
|---|
| WORK 5512: Field Placement |
Upon successful completion of the program, a graduate will:
Formulate a marketing* plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on an identified market need or target.
Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.
Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.
Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.
Conduct market research* to provide information needed to make marketing* decisions.
Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.
Develop learning and development strategies and plans to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
Apply the principles of business ethics and corporate social responsibility to business decisions.
Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.
Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements may be completed full time in the third semester.
Your Career
Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.
Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to global agencies and brands. Our graduates work as:
- account executives
- brand managers
- communications managers
- community engagement managers
- digital media marketers
- marketing analysts/researchers
- media planners and buyers
- sales and marketing co-ordinators/managers
- social media managers
Related Programs
Advertising - Media Management
Credential: Ontario Graduate Certificate
Length: 3 semesters
Program Availability
| START DATE | LOCATION | STATUS |
|---|---|---|
| January 2022 | IGS | Not Available |
| January 2022 | Lakeshore | Open |
| May 2022 | IGS | Not Available |
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2022 | Lakeshore | Open |
| September 2022 | IGS | Not Available |
| January 2023 | Lakeshore | Open |
Domestic students can now apply on OCAS to this program at Humber’s new International Graduate School (IGS).
| START DATE | LOCATION | STATUS |
|---|---|---|
| January 2022 | IGS | Closed |
| January 2022 | Lakeshore | Closed |
| May 2022 | IGS | Open |
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2022 | Lakeshore | Open |
| September 2022 | IGS | Open |
| January 2023 | Lakeshore | Opening Soon |
International students can now apply to this program at Humber’s new International Graduate School (IGS).
Salesville Sales Simulation
Watch the video of the "Salesville Sales Simulation" to hear about the interactive simulation.
News Feed
Tune-in Season 2 Grads Give Back; The Podcast!
Fri, October 01, 2021
It’s back … Grads Give Back; The Podcast with a second season of inspiration! Our new host Caralia Gosling is a stellar Business Marketing program graduate.
Humber Makes Sure That Their Students Don't Miss Out On Learning Experiences
Mon, May 31, 2021
Participating in an international virtual environment has been an interesting professional experience.
Marketing Professor Selected as Alumni Speaker for Guelph-Humber Last Lecture
Tue, April 27, 2021
This year marks the sixteenth annual Last Lecture at the University of Guelph-Humber - a celebration that provides graduating students the opportunity to reflect upon their experiences at UofGH.
No news at this time.
News Feed
Humber Makes Sure That Their Students Don't Miss Out On Learning Experiences
Mon, May 31, 2021
Participating in an international virtual environment has been an interesting professional experience.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
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HOW TO APPLY
ADMISSION REQUIREMENTS
POST-ADMISSION REQUIREMENTS
EQUIPMENT & DEVICE REQUIREMENTS
FEES & SCHOLARSHIPS
PATHWAYS
CONTACT US
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Software Requirements
Proficiency in the use of word processing, database and spreadsheet software.
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specs | Recommended Specs |
| Processor | Dual-core processor | Quad-core processor |
| OS | Windows 10 or iOS | Windows 10 |
| Memory | 8GB of RAM | 16 GB of RAM |
| Storage | 100 GB HDD | 512 GB SSD |
| Monitor | Laptop computer (not a notebook such as a Chromebook, or a tablet) recently purchased; last 18 months | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months |
| Other | Built-in WiFi, a microphone, and a webcam | Built-in WiFi, microphone, and a webcam. Long battery life (strongly recommended) |
Contact Information
If you have questions about these Equipment & Device Requirements contact:
Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca
Fees
The 2021-2022 fee for three semesters was:
- domestic: $5,911.48
- international: $18,048.00
Fees are subject to change.
Fees by Semester
Domestic Fees International FeesAdditional Costs
Note: An additional registration fee of $440 applies to placements completed after the final semester of this program.
Scholarships
Humber Scholarships
Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.
Humber Bursaries
Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.
External Awards, Bursaries & Scholarships
Find out more information about external scholarships and bursaries, visit External Awards.
Indigenous Student Awards, Bursaries & Scholarships
Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.
Pathways
Pathways are academic routes that students can take to move from one credential to another.
PATHWAYS OUT TO ANOTHER PROGRAM:
TO A PARTNER INSTITUTION
MSc International Marketing Management
Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Marketing Management Graduate Certificate may receive advanced entry (at the Postgraduate Diploma stage) to RGU's MSc International Marketing Management program. Graduates must have:
- completed the Marketing Management program
- acheived a Grade Point Average of 3.5 or above
- a suitable reference from a Humber faculty member
- where the applicant's first language is not English, provide satisfactory evidence that the applicant meets the general English language requirements of the University. Applicants who require a Tier 4 visa must meet the requirements set out by the UK Visas and Immigration Secure English Language Testing (SELT) for postgraduate entry to the UK as published on their website.
- the requisite visa to enter the United Kingdom for study purposes.
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
For more information, contact: international@rgu.ac.uk
Master of Applied Management
Graduates of the Ontario Graduate Certificate from Humber College are eligible to enroll in the Master of Applied Management at Eastern Institute of Technology (EIT) in New Zealand. Students who have met the following criterial will be eligible to enter into the final 75 credits of the EIT Master of Applied Management program:
- Successful completion of the Humber Ontario Graduate Certificate in (A) Entrepreneurial Enterprise, Business Management, (B) Human Resources Management, (C) Global Business Management, (D) Marketing Management, (E) Project Management, (F) Supply Chain Management, (G) Hospitality and Tourism Operations Management, (H) Sport Business Management, (I) Event Management, or (J) Music Business;
- Successful completion of an approved research methods course from Humber; and,
- Achievement of the NZQA minimum English proficiency standards for a degree program by completing any Ontario Graduate Certificate.
To complete the EIT Master of Applied Management, graduates of the Humber’s Ontario Graduate Certificates listed above require 75 credits at NZQF Levels 8 and 9 with a minimum of 45 credits at NZQF Level 9.
The EIT Master of Applied Management is a term-based program with four terms per year; each term consists of nine teaching weeks and a term break.
All Humber graduates articulating through this pathway will be provided with academic guidance by the EIT Master of Applied Management (180) Programme Coordinator in regards to EIT’s supervision capability at the time of student application.
Graduates of Ontario Graduate Certificate from Humber College who enroll at EIT will enroll as international students and will have the rights and obligations of international students.
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
For more information, contact: teubanks@eit.ac.nz
MBA: International Business Management
Humber and JAMK University of Applied Sciences have established a transfer pathway agreement allowing Humber graduates holding an Ontario Graduate Certificate to complete their MBA: International Business Management (90 ECTS) in Finland in just two semesters. You can choose if you wish to study both semesters on campus or alternatively just one semester after which you complete the thesis by distance learning from anywhere in the world. Humber’s Ontario Graduate Certificate is equivalent to one semester (30 ECTS) of studies at JAMK.
To be eligible to apply you need to have a relevant bachelor’s degree and minimum of 2 years of relevant working experience after the bachelor’s degree, plus successful completion of one of the following Humber Ontario Graduate Certificates:
- Project Management
- Supply Chain Management
- Entrepreneurial Enterprise, Business Management
- Event Management
- Global Business Management
- Human Resources Management
- Marketing Management
The tuition fee is 9,000€/year (two semesters). In the first year the scholarship covers 50% of the tuition fee for all students. Thus, the tuition fee for the first year is 4,500€ - the length of time it should take to complete the degree requirements. The average monthly living costs are between 750 and 1,200 Euros, depending on the student's individual needs and habits.
The next application period for MBA programs in International Business Management and Sport Business Management is 8 - 22 January 2020. The entrance exam will be held in Toronto on 7 April 2020. To begin your application, see: https://www.jamk.fi/en/Education/degree-programmes/Masters-Degrees/
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.
Please contact the institution for detailed admission requirements.
Master of Business Administration
Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.
Graduates with a GPA of 3.0 or 75% may receive up to 6 credits towards Centenary's Masters of Business Adminstration (MBA) program. Thirty-three (33) remaining credits may be required for program completion. Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.
Humber applicants are required to submit the following to Centenary:
- a completed application form (with essay where applicable) along with the application fee
- official Humber transcript sent directly to Centenary from Humber
- verification of high school graduation
- Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
Coordinator of Study Abroad and International Student Admissions
Patricia.Mahaffey@CentenaryUniversity.edu
Master of Leadership and Public Administration
Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.
Graduates with a GPA of 3.0 or 75% may receive up to 6 credits towards the Masters of Leadership and Public Administration (MLPA) program. Thirty-three (33) remaining credits may be required for program completion. Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.
Humber applicants are required to submit the following to Centenary:
- a completed application form (with essay where applicable) along with the application fee
- official Humber transcript sent directly to Centenary from Humber
- verification of high school graduation
- Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
Coordinator of Study Abroad and International Student Admissions
Patricia.Mahaffey@CentenaryUniversity.edu
How to Apply
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
INTERNATIONAL STUDENTS
If you’re an international student, you can apply directly to Humber via our International Centre.
