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Marketing Management

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Program Code: 02241 Credential: Ontario Graduate Certificate Program Length: 2 semesters
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Program Overview

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Courses Program Standards

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Fall semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Formulate a marketing* plan that will meet the needs or goals of a business or organization.

  • Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on an identified market need or target.

  • Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.

  • Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.

  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.

  • Evaluate the viability of a concept, product*, good and/ or service in a local, national or international markets.

  • Conduct market research* to provide information needed to make marketing* decisions.

  • Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.

  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.

  • Develop strategies with clients, customers, and consumers* and others to grow and maintain relationships.

  • Develop learning and development strategies and plans to enhance professional growth in the field.

  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.

  • Apply the principles of business ethics and corporate social responsibility to business decisions.

  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.


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Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:

  • Canadian Tire
  • Joe Fresh
  • Marriott
  • Warner Brothers
  • Corus
  • IPG Mediabrands
  • Toronto Hydro
  • Cossette
  • Pepsi
  • Hugo Boss
  • Hudson Bay
  • Choice Hotels
  • MLSE
  • Calgary Flames
  • RBC
  • Nestle
  • Mediacom
  • State Farm
  • Laurentian Bank
  • …..and many more

Is This Program Right For Me?

The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it's right for you? Ask yourself these questions: 
  • Do you already have an undergraduate degree?
  • Do you want to work for a global brand or agency?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things marketing related?
  • Are you someone who is naturally curious about how products and services are branded and marketed?
  • Are you excited about exploring new ideas and concepts?
  • Do you want to work in an ever changing industry where strategic thinking and business-savviness is rewarded?
If you answered yes to the above, then this program may be the right choice for you.

Gain Skills that Employers Want

Our goal is to make sure you are career-ready when you graduate. That's why we teach marketing skills that employers want in their new hires. In this program, you'll be introduced to cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, as well as focus groups. Become confident with essential marketing practices like marketing communications, digital planning and measurement, analytics, content management, and much, much more.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Learn From Industry-expert Instructors

Not only will you gain essential marketing skills, but you'll also learn from professionals who live and breathe Marketing. Our faculty are all industry experts with years of experience working in a number of capacities in the marketing field. Past and current faculty job titles include manager, senior legal council, director of operations, COO and chief marketing officer from some of the leading national agencies and brands. With a passion for teaching and marketing, our faculty prepares students to graduate career-ready.

Projects You'll Work On

This program utilizes in-class learning activities, such as lectures, discussions, exams, quizzes and learning exercises. But learning isn't just limited to the classroom or even the Humber campus. You'll be involved in hands-on projects that mimic the roles and responsibilities of marketing professionals, like working on creating a fully integrated marketing plan, sales simulations, market research, drafting creative briefs, determining the financial viability of entering a new market, and more.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Career Search Assistance

Not only will you be prepared for a job in marketing, but you'll also learn skills that will help you secure that job! The curriculum covers soft skills, such as preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Throughout the year, internships and jobs will be posted on our job portals giving you the opportunity to find the work placement opportunity that aligns with your career ambitions.

Your Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts/researchers
  • sales and marketing co-ordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
January 2021 Lakeshore Open Waitlisted
September 2021 Lakeshore Open Open
January 2022 Lakeshore Open Open

International students may consider Humber's International Graduate School for this program. Find out more  

Salesville Sales Simulation

sales simulator

Watch the video of the "Salesville Sales Simulation" to hear about the interactive simulation.


Faculty of Business News

Work-Integrated Learning Guest Speaker Provides Invaluable Career Search Insight

Work-Integrated Learning Guest Speaker Provides Invaluable Career Search Insight

Mon, September 14, 2020

The Work-Integrated Learning Centre was pleased to welcome Meena Dowlwani on June 18th as part of the Summer 2020 Virtual Guest Speaker Series hosted over Zoom.

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No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Software Requirements

Proficiency in the use of word processing, database and spreadsheet software.

Fees

The 2020-2021 fee for two semesters was:

  • domestic: $5,946.98
  • international: $17,027.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Master of Business Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Human Resource Management
  • International Development
  • Marketing Management
  • Supply Chain Management
  • Public Relations
  • Global Business Management
  • Public Administration

may receive up to 6 credits towards Centenary's Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Leadership and Public Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Alternative Dispute Resolution
  • Event Management
  • Fashion Management and Promotions
  • Financial Planning
  • Human Resource Management
  • Marketing Management
  • Global Business Management
  • Public Administration
  • Public Relations
  • Advertising-Account Management

may receive up to 6 credits towards the Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MSc International Marketing Management

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Marketing Management Graduate Certificate may receive advanced entry (at the Postgraduate Diploma stage) to RGU's MSc International Marketing Management program.  Graduates must have:

  • completed the Marketing Management program
  • acheived a Grade Point Average of 3.5 or above
  • a suitable reference from a Humber faculty member
  • where the applicant's first language is not English, provide satisfactory evidence that the applicant meets the general English language requirements of the University. Applicants who require a Tier 4 visa must meet the requirements set out by the UK Visas and Immigration Secure English Language Testing (SELT) for postgraduate entry to the UK as published on their website.
  • the requisite visa to enter the United Kingdom for study purposes.

For more information, contact:  international@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Applied Management

Graduates of the Ontario Graduate Certificate from Humber College are eligible to enroll in the Master of Applied Management at Eastern Institute of Technology (EIT) in New Zealand. Students who have met the following criterial will be eligible to enter into the final 75 credits of the EIT Master of Applied Management program:

  1. Successful completion of the Humber Ontario Graduate Certificate in (A) Entrepreneurial Enterprise, Business Management, (B) Human Resources Management, (C) Global Business Management, (D) Marketing Management, (E) Project Management, (F) Supply Chain Management, (G) Hospitality and Tourism Operations Management, (H) Sport Business Management, (I) Event Management, or (J) Music Business;
  2. Successful completion of an approved research methods course from Humber; and,
  3. Achievement of the NZQA minimum English proficiency standards for a degree program by completing any Ontario Graduate Certificate.

To complete the EIT Master of Applied Management, graduates of the Humber’s Ontario Graduate Certificates listed above require 75 credits at NZQF Levels 8 and 9 with a minimum of 45 credits at NZQF Level 9.

The EIT Master of Applied Management is a term-based program with four terms per year; each term consists of nine teaching weeks and a term break.

All Humber graduates articulating through this pathway will be provided with academic guidance by the EIT Master of Applied Management (180) Programme Coordinator in regards to EIT’s supervision capability at the time of student application.

Graduates of Ontario Graduate Certificate from Humber College who enroll at EIT will enroll as international students and will have the rights and obligations of international students.

For more information, contact: teubanks@eit.ac.nz

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MBA: International Business Management

Humber and JAMK University of Applied Sciences have established a transfer pathway agreement allowing Humber graduates holding an Ontario Graduate Certificate to complete their MBA: International Business Management (90 ECTS) in Finland in just two semesters. You can choose if you wish to study both semesters on campus or alternatively just one semester after which you complete the thesis by distance learning from anywhere in the world. Humber’s Ontario Graduate Certificate is equivalent to one semester (30 ECTS) of studies at JAMK.

To be eligible to apply you need to have a relevant bachelor’s degree and minimum of 2 years of relevant working experience after the bachelor’s degree, plus successful completion of one of the following Humber Ontario Graduate Certificates:

  • Project Management
  • Supply Chain Management
  • Entrepreneurial Enterprise, Business Management
  • Event Management
  • Global Business Management
  • Human Resources Management
  • Marketing Management

The tuition fee is 9,000€/year (two semesters). In the first year the scholarship covers 50% of the tuition fee for all students. Thus, the tuition fee for the first year is 4,500€ - the length of time it should take to complete the degree requirements. The average monthly living costs are between 750 and 1,200 Euros, depending on the student's individual needs and habits.

The next application period for MBA programs in International Business Management and Sport Business Management is 8 - 22 January 2020. The entrance exam will be held in Toronto on 7 April 2020. To begin your application, see:  https://www.jamk.fi/en/Education/degree-programmes/Masters-Degrees/

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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