Marketing Management

International Students can Stack and Stay Longer in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Placement Options

Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:

Is This Program Right For Me?

The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it's right for you? Ask yourself these questions: 

• Do you already have an undergraduate degree?
• Do you want to work for a global brand or agency?
• Are you interested in understanding customer markets?
• Do you have a keen interest in all things marketing related?
• Are you someone who is naturally curious about how products and services are branded and marketed?
• Are you excited about exploring new ideas and concepts?
• Do you want to work in an ever changing industry where strategic thinking and business-savviness is rewarded?

Gain Skills that Employers Want

Our goal is to make sure you are career-ready when you graduate. That's why we teach marketing skills that employers want in their new hires. In this program, you'll be introduced to cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, as well as focus groups. Become confident with essential marketing practices like marketing communications, digital planning and measurement, analytics, content management, and much, much more.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

This program utilizes in-class learning activities, such as lectures, discussions, exams, quizzes and learning exercises. But learning isn't just limited to the classroom or even the Humber campus. You'll be involved in hands-on projects that mimic the roles and responsibilities of marketing professionals, like working on creating a fully integrated marketing plan, sales simulations, market research, drafting creative briefs, determining the financial viability of entering a new market, and more.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

Not only will you gain essential marketing skills, but you'll also learn from professionals who live and breathe Marketing. Our faculty are all industry experts with years of experience working in a number of capacities in the marketing field. Past and current faculty job titles include manager, senior legal council, director of operations, COO and chief marketing officer from some of the leading national agencies and brands. With a passion for teaching and marketing, our faculty prepares students to graduate career-ready.

Career Search Assistance

Not only will you be prepared for a job in marketing, but you'll also learn skills that will help you secure that job! The curriculum covers soft skills, such as preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Throughout the year, internships and jobs will be posted on our job portals giving you the opportunity to find the work placement opportunity that aligns with your career ambitions.