Business - Marketing

Certificate of Achievement | 24911 | Online

Program Overview

Organizations, both profit and non-profit, are engaged in intense competition for customers, audiences and clients. Marketing is a mixture of science and art through which organizations can succeed or fail. Marketing is an essential component for professional marketers such as social media analysts, sales representatives, retailers, advertising personnel, marketing researchers, new-product managers and many others. The Business Marketing certificate program is designed to enable you to understand modern marketing in today's competitive marketplace.

Course Offerings

Courses in the Marketing Studies certificate use the same course codes as our common platform diploma programs which have in-class and online offerings. For more information on how to register for courses please contact cplbusiness@humber.ca

Students will participate in an 84 hour field placement experience in their final semester of study. With support from a placement advisor, and a student-employer placement portal, students will source, apply, and secure a field placement to provide industry experience in the marketing area(s) that interest them. This valuable experience will help increase job readiness.

Professional Accreditations & Recognition

Canadian Professional Sales Associate (CPSA)

The program is recognized by Canadian Professional Sales Association (CPSA) as an accredited education partner. Courses from Accredited Partners can be applied toward earning or maintaining your CPSA Institute professional designations.

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

Curriculum

Quick-Look Availability Scheduler

Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.

Compulsory	2025/2026 Academic Year	2026/2027 Academic Year												2027/2028 Academic Year
Empty row	Dec	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb
BISM 100: PC Business Essentials
MKTG 111: Marketing Fundamentals
MKTG 150: Consumer Behaviour
MKTG 203: Marketing Research & Analytics
MKTG 207: CRM & Targeted Marketing
MKTG 255: Strategic Marketing

Required 2 from the following courses	2025/2026 Academic Year	2026/2027 Academic Year												2027/2028 Academic Year
Empty Row	Dec	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb
MKTG 102: Sales Management
MKTG 202: Marketing & Media Communications
MKTG 204: Professional Selling
MKTG 205: Retailing Management
MKTG 250: International Marketing

Compulsory Courses

BISM 100 PC Business Essentials

MKTG 111 Marketing Fundamentals

MKTG 150 Consumer Behaviour

MKTG 203 Marketing Research & Analytics

MKTG 207 CRM & Targeted Marketing

MKTG 255 Strategic Marketing

Required 2 from the following courses

MKTG 102 Sales Management

MKTG 202 Marketing & Media Communications

MKTG 204 Professional Selling

MKTG 205 Retailing Management

MKTG 250 International Marketing

Related Programs

Testimonials

The Business Marketing Program provided a perfect blend of online and in-person learning with a flexible schedule, allowing me to take multiple courses per term. The practical courses equipped me with valuable tools that I continue to use in my daily life and career.