Organizations, both profit and non-profit, are engaged in intense competition for customers, audiences and clients. Marketing is a mixture of science and art through which organizations can succeed or fail in this competition. It is an essential component for professional marketers such as sales representatives, retailers, advertising personnel, marketing researchers, new-product managers and many others. The Business Marketing certificate program is designed to enable you to understand modern marketing in today's competitive marketplace.
Canadian Professional Sales Associate (CPSA)
The program is recognized by Canadian Professional Sales Association (CPSA) as an accredited education partner. Courses from Accredited Partners can be applied toward earning or maintaining your CPSA Institute professional designations.
Additional requirements may apply.
Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.
Compulsory | 2025/2026 Academic Year | 2026/2027 Academic Year | |||||||||||||
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BISM 100: PC Business Essentials | |||||||||||||||
MKTG 111: Marketing Fundamentals | |||||||||||||||
MKTG 150: Consumer Behaviour | |||||||||||||||
MKTG 203: Marketing Research & Analytics | |||||||||||||||
MKTG 207: CRM & Targeted Marketing | |||||||||||||||
MKTG 255: Strategic Marketing |
Required 2 from the following courses | 2025/2026 Academic Year | 2026/2027 Academic Year | |||||||||||||
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Empty Row | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | Mar | Apr | May | Jun |
MKTG 102: Sales Management | |||||||||||||||
MKTG 202: Marketing & Media Communications | |||||||||||||||
MKTG 204: Professional Selling | |||||||||||||||
MKTG 205: Retailing Management | |||||||||||||||
MKTG 250: International Marketing |
Want to know more about this offering? We can help.
Humber Continuous Professional Learning Business
647.577.8854
cplbusiness@humber.ca
Graduate Secures Marketing and Communications Manager Role at Platinum AdvantEdge
Fri, March 28, 2025
Business - Marketing graduate Gurshan Singh has launched his career as a Marketing and Communications Manager at Platinum AdvantEdge.
Building Confidence and Skills: An Alumna's Journey to Career Success
Mon, March 03, 2025
Gilmei Dionio, a graduate of the Business Marketing program, is already making waves in the industry.
No news at this time.