Skip to content

Business - Marketing

Program Overview

Organizations, both profit and non-profit, are engaged in intense competition for customers, audiences and clients. Marketing is a mixture of science and art through which organizations can succeed or fail in this competition. It is an essential component for professional marketers such as sales representatives, retailers, advertising personnel, marketing researchers, new-product managers and many others. The Business Marketing certificate program is designed to enable you to understand modern marketing in today's competitive marketplace.

Professional Accreditations & Recognition

Canadian Professional Sales Associate (CPSA)

The program is recognized by Canadian Professional Sales Association (CPSA) as an accredited education partner. Courses from Accredited Partners can be applied toward earning or maintaining your CPSA Institute professional designations.

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

Curriculum

Quick-Look Availability Scheduler

Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.

Compulsory 2024/2025 Academic Year 2025/2026 Academic Year
Empty row Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
BISM 100: PC Business Essentials
MKTG 111: Marketing Fundamentals
MKTG 150: Consumer Services
MKTG 203: Marketing Research & Analytics
MKTG 207: CRM & Targeted Marketing
MKTG 255: Strategic Marketing
Required 2 from the following courses 2024/2025 Academic Year 2025/2026 Academic Year
Empty Row Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
MKTG 102: Sales Management
MKTG 202: Marketing & Media Communications
MKTG 204: Professional Selling
MKTG 205: Retailing Management
MKTG 250: International Marketing

Compulsory Courses

BISM 100 PC Business Essentials
 
MKTG 111 Marketing Fundamentals
 
MKTG 150 Consumer Services
 
MKTG 203 Marketing Research & Analytics
 
MKTG 207 CRM & Targeted Marketing
 
MKTG 255 Strategic Marketing
 

Required 2 from the following courses

MKTG 102 Sales Management
 
MKTG 202 Marketing & Media Communications
 
MKTG 204 Professional Selling
 
MKTG 205 Retailing Management
 
MKTG 250 International Marketing
 

Contact Us

Humber Continuous Professional Learning Business
416.675.6622 ext. 4174
cplbusiness@humber.ca


Need Help Registering?