Business Insights and Analytics
Program Overview
Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.
Graduates of this program will:
- develop effective business strategies, tactics and processes based on data-driven analytics
- support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
- generate business insights by developing and using databases, big data and machine learning
Note: There is a scheduled one semester break between second and third semester.
Semester 2 |
|---|
| ACCT 5507: Managerial Accounting and Finance |
| BIA 5201: Data Analytics Tools 1 |
| BIA 5203: Big Data 1 for Business Insights and Analytics |
| RAPP 5014: Quantitative Research Methods and Analysis II |
| WORK 5450: Career Development |
| Select 1 from the following courses |
| BIAM : Bus. Analytics - Mktg Elective |
| Select 1 from the following courses |
| BIAO : Bus. Analytics - Ops Elective |
Semester 3 |
|---|
| BIA 5200: Governance & Ethics in Data Analytics |
| BIA 5300: Predictive Analytics |
| BIA 5301: Data Analytics Tools 2 |
| BIA 5302: Machine Learning and Programming 1 |
| BIA 5303: Big Data 2 for Business Insights and Analytics |
| Select 1 from the following courses |
| BIAM : Bus. Analytics - Mktg Elective |
| Select 1 from the following courses |
| BIAO : Bus. Analytics - Ops Elective |
Upon successful completion of the program, a graduate will:
Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
Implement personal and professional development strategies to improve job performance and promote professional growth.
Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.
Work Placement
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.
Humber Advantages
Loading slider...
Your Career
For graduates with advanced skills in analytics, there are many career opportunities across many industries. Job titles commonly used to describe professionals in this field are:
- analytics and insights consultant
- business analytics specialist
- data analytics manager
- digital strategist
- marketing analyst
- operations analytics director
- workforce management analyst
- web analytics associate
A sampling of the industries and sectors that employ analytics professionals includes:
- advertising and communications
- banking, finance, investment and insurance
- health care/pharmacare
- human resources
- manufacturing
- marketing and sales
- retailing, wholesaling and supply chain
- transportation & logistics
Related Programs
Program Availability
| START DATE | LOCATION | STATUS |
|---|
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2023 | Lakeshore | Open |
| January 2024 | Lakeshore | Open |
| START DATE | LOCATION | STATUS |
|---|---|---|
| May 2023 | IGS | Open |
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2023 | IGS | Closed |
| September 2023 | Lakeshore | Closed |
| January 2024 | IGS | Opening Soon |
| January 2024 | Lakeshore | Opening Soon |
| May 2024 | IGS | Opening Soon |
International students can now apply to this program at Humber’s new International Graduate School (IGS).
Humber Students Benefit from Five Centres of Innovation (COIs)
The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.
About the COIsNews Feed
Winter 2023 Virtual Conference: Insights into the Digital Business World
Tue, March 14, 2023
The Winter 2023 Virtual Conference was an excellent opportunity for students to gain insights into the latest trends and practices in the digital business world.
Taste Testing and Web Design: A Collaborative Project Between Baking and Pastry Arts and Digital Business Management Students
Tue, March 14, 2023
Digital Business Management students worked with Baking and Pastry Arts Management students on a collaborative project to develop a Café Reviews blog.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
International Students applying for postgraduate education can Stack and Stay Longer in Canada!
Find Out How