|AMM 5000: Introduction to Advertising: Media Management|
|AMM 5002: Managing the Media, Client, and Advertising Agency Relationship Dynamic|
|AMM 5003: Media Management Planning, Costing and Buying: Traditional Media|
|AMM 5004: Media Measurement and Research|
|AMM 5005: Career Orientation and Industry Structure|
|AMM 5006: Professional Selling Practices and Negotiations|
|BISM 5010: Computer Business Applications|
|AMM 5007: Advertising and Media Management Computer Applications - Analysis and Modelling|
|AMM 5008: Media Management Planning, Costing and Buying: Interactive/Digital|
|AMM 5009: Media Strategies and Planning|
|AMM 5010: Media Industry Issues|
|AMM 5011: Digital e-Marketing Sales|
|AMM 5012: Advertising: Media Management Field Placement|
|AMM 5013: Integrated Marketing and Communications|
Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.
Upon successful completion of the program, a graduate will:
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete.
Roles in these placements have included Search and Social Planner, Content Manager, Client Strategist, Media Planner/Coordinator, Project Manager, Digital Strategist, and many more. Past placement companies include:
Is This Program Right For Me?
A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:
If you answered yes to these questions, then this program may be the right path for you.
Gain Skills that Employers Want
Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.
What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.
Learn From Industry-expert Instructors
As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.
Projects You'll Work On
Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.
Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.
While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.
Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
Armed with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.
Credential: Ontario Graduate Certificate
Length: 2 semesters
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Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.
Media, Public Relations & Marketing Success Stories
Business Students Compete in Inaugural Online Marketing Competition
Mon, January 04, 2021
Humber hosted its first-ever online Humber College Marketing Competition (HCMC) after the difficult decision was made to cancel the annual province-wide Ontario Colleges Marketing Competition (OCMC).
Marketing Professor Presents Research Paper at CIEMB
Wed, November 25, 2020
International Marketing Professor Amanpreet Chhina, presented her paper at the annual International Conference on Contemporary Issues in Economics.
Grads Give Back: The Podcast from the Business Marketing Program Returns with its Second Episode
Mon, November 02, 2020
In episode two of Grads Give Back: The Podcast, we speak with Desiree Thomas, a Digital Marketing Specialist for a virtual healthcare company.
No news at this time.
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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.