Advertising - Media Management
Program Overview
Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.
Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.
With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.
Upon successful completion of the program, a graduate will:
- Resolve specific advertising and marketing communications* challenges.
- Develop, persuasively present and defend a professional advertising and marketing communications* media plan* based on research evidence.
- Manage the execution of an advertising and marketing communications* media plan* from conception to completion.
- Evaluate the effectiveness of an advertising and marketing communications* initiative.
- Identify and adhere to advertising and marketing communications* standards and practices in accordance with relevant Canadian legislation and established business practices.
- Complete all work in a professional, ethical and timely manner.
- Analyze historical and current issues and emerging trends affecting advertising and marketing communications*.
Work Placement
Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester.
The Humber Advantage
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Your Career
Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account co-ordinator/manager
- brand manager
- digital media planner/co-ordinator
- digital strategist
- media buyer/planner
- media researcher
- media sales representative
- programmatic campaign co-ordinator
- social media manager
Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.
Related Programs
Program Availability
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2023 | Lakeshore | Open |
| START DATE | LOCATION | STATUS |
|---|---|---|
| September 2023 | Lakeshore | Open |
| January 2024 | IGS | Opening Soon |
International students can now apply to this program at Humber’s new International Graduate School (IGS).
Salesville Sales Simulation
Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.
Humber Students Benefit from Five Centres of Innovation (COIs)
The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.
About the COIsNews Feed
Holiday Party Raises Donations for Youth Without Shelter
Fri, January 06, 2023
On December 21st, the Longo Faculty of Business hosted its annual holiday party in person for the first time in two years and was held in the newly renovated office space at the North campus.
KEA Charette in Denmark
Thu, November 24, 2022
A cohort of 7 students representing all Humber’s faculties depart from Toronto to Copenhagen, Denmark to participate in the KEA Charette 2022.
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