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Advertising - Media Management

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Program Code: 20881
Credential: Ontario Graduate Certificate
Program Length: 3 semesters
Start Dates: January, September

Program Overview

Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape. 

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Resolve specific advertising and marketing communications* challenges.
  2. Develop, persuasively present and defend a professional advertising and marketing communications* media plan* based on research evidence.
  3. Manage the execution of an advertising and marketing communications* media plan* from conception to completion.
  4. Evaluate the effectiveness of an advertising and marketing communications* initiative.
  5. Identify and adhere to advertising and marketing communications* standards and practices in accordance with relevant Canadian legislation and established business practices.
  6. Complete all work in a professional, ethical and timely manner.
  7. Analyze historical and current issues and emerging trends affecting advertising and marketing communications*.


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Work Placement

Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester. 

The Humber Advantage

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International Students can Stack and Stay Longer in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Placement Options

Roles in these placements have included Search and Social Planner, Content Manager, Client Strategist, Media Planner/Coordinator, Project Manager, Digital Strategist, and many more. Past placement companies include:

  • IPG Mediabrands
  • Havas Media
  • Mindshare
  • MLSE
  • Bell Media
  • Starcom
  • Joe Fresh
  • Warner Brothers
  • Corus Entertainment
  • Cossette
  • Leo Burnett
  • Mediacom
  • PhD
  • OMD
  • UM
  • Canada Dry
  • Pepsi
  • Mercedes
  • …and many more

Is This Program Right For Me?

A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:

  • Do you already have an undergraduate degree?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things media related?
  • Are you excited about conceiving and implementing media plans and strategies?
  • Do you want to work in a fast-paced, exciting industry where creative thinking and business-savviness are celebrated?
  • Do you want to work at or with some of the world’s best agencies and/or brands?

If you answered yes to these questions, then this program may be the right path for you.

Gain Skills that Employers Want

Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.

Career Preparation

While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.

Your Career

Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands.  Typical roles include:

  • account co-ordinator/manager
  • brand manager
  • digital media planner/co-ordinator
  • digital strategist
  • media buyer/planner
  • media researcher
  • media sales representative
  • programmatic campaign co-ordinator
  • social media manager

Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.

Related Programs

Program Availability

Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 Lakeshore Open
Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 Lakeshore Open
January 2024 IGS Opening Soon

International students can now apply to this program at Humber’s new International Graduate School (IGS).

Salesville Sales Simulation

sales simulator

Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.


Humber Students Benefit from Five Centres of Innovation (COIs)

The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.

About the COIs  

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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

N/A

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specifications Recommended Specifications
Processor Dual-core processor Quad-core processor
OS Windows 10 (PC)
OS 10.15 (Mac) or IOS
Windows 10 (PC)
OS 10.15 (Mac)
Memory 8 GB of RAM 16 GB of RAM
Storage 100 GB HDD 512 GB SSD
Monitor Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months
Other Built-in WiFi, a microphone and a webcam Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended)

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Fees & Financial Aid

The 2022-2023 fee for three semesters was:

  • domestic: $5,949.26
  • international: $17,618.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

An additional registration fee of $440 applies to placements completed after the final semester of this program.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
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