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Advertising - Media Management

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Program Code: 20881 Credential: Ontario Graduate Certificate Program Length: 3 semesters Delivery Mode (Semester 1 Delivery Fall 2021)  : OnlineProgram and course details can be viewed on Current Student Resources  
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Program Details

Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Resolve specific advertising and marketing communications* challenges.
  2. Develop, persuasively present and defend a professional advertising and marketing communications* media plan* based on research evidence.
  3. Manage the execution of an advertising and marketing communications* media plan* from conception to completion.
  4. Evaluate the effectiveness of an advertising and marketing communications* initiative.
  5. Identify and adhere to advertising and marketing communications* standards and practices in accordance with relevant Canadian legislation and established business practices.
  6. Complete all work in a professional, ethical and timely manner.
  7. Analyze historical and current issues and emerging trends affecting advertising and marketing communications*.


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Work Placement

Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester. 

The Humber Advantage

Roles in these placements have included Search and Social Planner, Content Manager, Client Strategist, Media Planner/Coordinator, Project Manager, Digital Strategist, and many more. Past placement companies include:

  • IPG Mediabrands
  • Havas Media
  • Mindshare
  • MLSE
  • Bell Media
  • Starcom
  • Joe Fresh
  • Warner Brothers
  • Corus Entertainment
  • Cossette
  • Leo Burnett
  • Mediacom
  • PhD
  • OMD
  • UM
  • Canada Dry
  • Pepsi
  • Mercedes
  • …and many more

Is This Program Right For Me?

A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:

  • Do you already have an undergraduate degree?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things media related?
  • Are you excited about conceiving and implementing media plans and strategies?
  • Do you want to work in a fast-paced, exciting industry where creative thinking and business-savviness are celebrated?
  • Do you want to work at or with some of the world’s best agencies and/or brands?

If you answered yes to these questions, then this program may be the right path for you.

Gain Skills that Employers Want

Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.

Career Preparation

While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.

Expert Faculty

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Robin Heisey

Robin Heisey is a professor of advertising and marketing at Humber College, and is the creative director of the Humber's BuildingF, a communications agency designed around Humber students and their curriculum. Robin holds an AOCA in fine art from The Ontario College Of Art & Design, a BA in English and history from University College at The University Of Toronto, and an MBA from The Berlin School of Creative Leadership at Steinbeis University.

Robin has worked with a number of Canadian and international advertising agencies over the last 35 years, including Saatchi & Saatchi, Young & Rubicam, McCann Erickson, and Gee, Jeffery & Partners. Most recently, Robin worked with FCB Canada, where he was chief creative officer for Canada, a member of the company’s board of directors, and a member of its Global Creative Council.

Robin has judged at a number of creative festivals, including the Digital Marketing Awards, the London International Festival, the Effies, and Cannes. He has a wide range of interests in the advertising, marketing and cultural spaces, and is an active blogger and content creator under the label of @musicartgeek. Robin recently served on the boards of the National Advertising Benevolent Society, the Canadian Marketing Association and TheatreFront, and currently serves on the Print & Drawing Curatorial Committee of the Art Gallery Of Ontario.

Your Career

Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:

  • account co-ordinator/manager
  • brand manager
  • media buyer/planner
  • digital strategist
  • media researcher
  • media sales representative
  • programmatic campaign co-ordinator
  • social media manager
  • digital media planner/co-ordinator

Armed with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.

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Program Availability

START DATE LOCATION STATUS
September 2021 Lakeshore Open
START DATE LOCATION STATUS
September 2021 Lakeshore Closed

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specifications Recommended Specifications
Processor Dual-core processor Quad-core processor
OS Windows 10 or IOS Windows 10
Memory 8 GB of RAM 16 GB of RAM
Storage 100 GB HDD 512 GB SSD
Monitor Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months
Other Built-in WiFi, a microphone and a webcam Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended)

Contact Information

If you have questions about these Equipment & Device Requirements contact:

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

Fees

The 2021-2022 fee for three semesters is:

  • domestic: $5,894.34
  • international: $18,048.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

Note: An additional registration fee of $440 applies to placements completed after the final semester of this program.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Program Specific Questions

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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