Is This Program Right For Me?

A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:

• Do you already have an undergraduate degree?
• Are you interested in understanding customer markets?
• Do you have a keen interest in all things media related?
• Are you excited about conceiving and implementing media plans and strategies?
• Do you want to work in a fast-paced, exciting industry where creative thinking and business-savviness are celebrated?
• Do you want to work at or with some of the world’s best agencies and/or brands?

If you answered yes to these questions, then this program may be the right path for you.

Gain Skills that Employers Want

Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.

Career Preparation

While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.