Advertising - Media Management
Program Details
Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.
Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.
With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape.
Semester 3 |
Fall 2021 Delivery |
|---|---|
| AMM 5012: Advertising: Media Management Field Placement |
Upon successful completion of the program, a graduate will:
- Resolve specific advertising and marketing communications* challenges.
- Develop, persuasively present and defend a professional advertising and marketing communications* media plan* based on research evidence.
- Manage the execution of an advertising and marketing communications* media plan* from conception to completion.
- Evaluate the effectiveness of an advertising and marketing communications* initiative.
- Identify and adhere to advertising and marketing communications* standards and practices in accordance with relevant Canadian legislation and established business practices.
- Complete all work in a professional, ethical and timely manner.
- Analyze historical and current issues and emerging trends affecting advertising and marketing communications*.
Work Placement
Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full time in the third semester.
Expert Faculty
Robin Heisey
Robin Heisey is a professor of advertising and marketing at Humber College, and is the creative director of the Humber's BuildingF, a communications agency designed around Humber students and their curriculum. Robin holds an AOCA in fine art from The Ontario College Of Art & Design, a BA in English and history from University College at The University Of Toronto, and an MBA from The Berlin School of Creative Leadership at Steinbeis University.
Robin has worked with a number of Canadian and international advertising agencies over the last 35 years, including Saatchi & Saatchi, Young & Rubicam, McCann Erickson, and Gee, Jeffery & Partners. Most recently, Robin worked with FCB Canada, where he was chief creative officer for Canada, a member of the company’s board of directors, and a member of its Global Creative Council.
Robin has judged at a number of creative festivals, including the Digital Marketing Awards, the London International Festival, the Effies, and Cannes. He has a wide range of interests in the advertising, marketing and cultural spaces, and is an active blogger and content creator under the label of @musicartgeek. Robin recently served on the boards of the National Advertising Benevolent Society, the Canadian Marketing Association and TheatreFront, and currently serves on the Print & Drawing Curatorial Committee of the Art Gallery Of Ontario.
Your Career
Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account co-ordinator/manager
- brand manager
- media buyer/planner
- digital strategist
- media researcher
- media sales representative
- programmatic campaign co-ordinator
- social media manager
- digital media planner/co-ordinator
Armed with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.
Related Programs
Program Availability
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Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.
Media, Public Relations & Marketing Success Stories
Humber Makes Sure That Their Students Don't Miss Out On Learning Experiences
Mon, May 31, 2021
Participating in an international virtual environment has been an interesting professional experience.
Marketing Professor Selected as Alumni Speaker for Guelph-Humber Last Lecture
Tue, April 27, 2021
This year marks the sixteenth annual Last Lecture at the University of Guelph-Humber - a celebration that provides graduating students the opportunity to reflect upon their experiences at UofGH.
No news at this time.
Faculty of Business Events
Global Learning Collective Virtual WIL Information Session
Humber
Thu, July 22, 2021
Online
Join us to learn about the exciting virtual Work Integrated Learning opportunities available with the Global Learning Collective!
Faculty of Business News
One Hundred and Nine Students Tune Into WIL Hosted Event with a CEO and Business Coach
Wed, June 09, 2021
On May 26th, the Work-Integrated Learning (WIL) centre hosted Tammy Defoe as a guest speaker with one hundred and nine students in attendance.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
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HOW TO APPLY
ADMISSION REQUIREMENTS
EQUIPMENT & DEVICE REQUIREMENTS
FEES & SCHOLARSHIPS
CONTACT US
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specifications | Recommended Specifications |
| Processor | Dual-core processor | Quad-core processor |
| OS | Windows 10 or IOS | Windows 10 |
| Memory | 8 GB of RAM | 16 GB of RAM |
| Storage | 100 GB HDD | 512 GB SSD |
| Monitor | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months |
| Other | Built-in WiFi, a microphone and a webcam | Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended) |
Contact Information
If you have questions about these Equipment & Device Requirements contact:
Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca
Fees
The 2021-2022 fee for three semesters is:
- domestic: $5,894.34
- international: $18,048.00
Fees are subject to change.
Fees by Semester
Domestic Fees International FeesAdditional Costs
Note: An additional registration fee of $440 applies to placements completed after the final semester of this program.
Scholarships
Humber Scholarships
Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.
Humber Bursaries
Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.
External Awards, Bursaries & Scholarships
Find out more information about external scholarships and bursaries, visit External Awards.
Indigenous Student Awards, Bursaries & Scholarships
Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.
Pathways
Pathways are academic routes that students can take to move from one credential to another.
How to Apply
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
INTERNATIONAL STUDENTS
If you’re an international student, you can apply directly to Humber via our International Centre.
