Advertising - Media Management

Showing program information for start dates between

Sept 2025 - Aug 2026

Sept 2024 - Aug 2025

Program Code: 20881

CIP Code: 9.0903

PGWP Eligible: N/A

Credential: Ontario Graduate Certificate

Start Dates: January, September

Program Length: 3 semesters

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Program Overview

Humber’s Advertising Media Management Ontario Graduate Certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name	Delivery Type by Location
Semester 1
AMM 5000	Introduction to Advertising: Media Management	N/A	In-Person	In-Person	N/A
AMM 5002	Managing the Media, Client, and Advertising Agency Relationship Dynamic	N/A	In-Person	In-Person	N/A
AMM 5003	Media Management Planning, Costing and Buying: Traditional Media	N/A	In-Person	In-Person	N/A
AMM 5004	Media Measurement and Research	N/A	In-Person	In-Person	N/A
AMM 5005	Career Orientation and Industry Structure	N/A	Online (S)	Online (S)	Online (S)
AMM 5006	Professional Selling Practices and Negotiations	N/A	In-Person	In-Person	N/A
BISM 5010	Computer Business Applications	N/A	Online (A)	Online (A)	N/A
Semester 2
AMM 5007	Advertising and Media Management Computer Applications - Analysis and Modelling	N/A	In-Person	In-Person	N/A
AMM 5008	Media Management Planning, Costing and Buying: Interactive/Digital	N/A	In-Person	In-Person	N/A
AMM 5009	Media Strategies and Planning	N/A	In-Person	In-Person	N/A
AMM 5010	Media Industry Issues	N/A	In-Person	In-Person	N/A
AMM 5011	Digital e-Marketing Sales	N/A	In-Person	In-Person	N/A
AMM 5013	Integrated Marketing and Communications	N/A	In-Person	In-Person	N/A
Semester 3
AMM 5012	Field Experience - Advertising Media Management	N/A	TBD	TBD	N/A

Delivery Type by Location

Course Code

Course Name

North

Lakeshore

IGS

DL/Online

Semester 1

AMM 5000

Introduction to Advertising: Media Management

N/A

In-Person

N/A

AMM 5002

Managing the Media, Client, and Advertising Agency Relationship Dynamic

N/A

In-Person

N/A

AMM 5003

Media Management Planning, Costing and Buying: Traditional Media

N/A

In-Person

N/A

AMM 5004

Media Measurement and Research

N/A

In-Person

N/A

AMM 5005

Career Orientation and Industry Structure

N/A

Online (S)

AMM 5006

Professional Selling Practices and Negotiations

N/A

In-Person

N/A

BISM 5010

Computer Business Applications

N/A

Online (A)

N/A

Semester 2

AMM 5007

Advertising and Media Management Computer Applications - Analysis and Modelling

N/A

In-Person

N/A

AMM 5008

Media Management Planning, Costing and Buying: Interactive/Digital

N/A

In-Person

N/A

AMM 5009

Media Strategies and Planning

N/A

In-Person

N/A

AMM 5010

Media Industry Issues

N/A

In-Person

N/A

AMM 5011

Digital e-Marketing Sales

N/A

In-Person

N/A

AMM 5013

Integrated Marketing and Communications

N/A

In-Person

N/A

Semester 3

AMM 5012

Field Experience - Advertising Media Management

N/A

TBD

N/A

Work-Integrated Learning

Get hands-on industry experience with a 160-hour (minimum) field experience that will allow you to apply what you have learned in the classroom. In this student-driven process, and with our support, you may find field experience at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national, or international brands. Field experiences may be completed full-time in the third semester.

Humber Advantages

International Students can Stack and Stay Longer™ in Canada!

Learn More about Placements

Is this program right for you? Questions to Ask

Plan for your Future Career Program Outcomes

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International Students can Stack and Stay Longer™ in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Use the Stack and Stay Finder to Find Your Perfect Pairing

Placement Options

Roles in these placements have included Search and Social Planner, Content Manager, Client Strategist, Media Planner/Coordinator, Project Manager, Digital Strategist, and many more. Past placement companies include:

IPG Mediabrands
Havas Media
Mindshare
MLSE
Bell Media
Starcom
Joe Fresh

Warner Brothers
Corus Entertainment
Cossette
Leo Burnett
Mediacom
PhD

OMD
UM
Canada Dry
Pepsi
Mercedes
…and many more

Is This Program Right For Me?

A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:

Do you already have an undergraduate degree?
Are you interested in understanding customer markets?
Do you have a keen interest in all things media related?
Are you excited about conceiving and implementing media plans and strategies?
Do you want to work in a fast-paced, exciting industry where creative thinking and business-savviness are celebrated?
Do you want to work at or with some of the world’s best agencies and/or brands?

If you answered yes to these questions, then this program may be the right path for you.

Gain Skills that Employers Want

Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.

Career Preparation

While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.

Your Career

Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:

account co-ordinator/manager
brand manager
digital media planner/co-ordinator
digital strategist
media buyer/planner
media researcher
media sales representative
programmatic campaign co-ordinator
social media manager

Equipped with a comprehensive understanding of both the traditional and digital media landscapes gained through in-class work, practical teachings and a field experience, this program will launch your career in the advertising and media management sector.

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Browse All Related Programs

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Browse All Related Programs

Program Availability

Start dates between Sept 2024 - Aug 2025

START	DELIVERY	LOCATION	STATUS
Jan 2025		Downtown (IGS)	Open

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025	Block-Based	Lakeshore	Open
Jan 2026		Downtown (IGS)	Not Available
Jan 2026		Downtown (IGS)	Not Available

Start dates between Sept 2024 - Aug 2025

START	DELIVERY	LOCATION	STATUS
Jan 2025		Downtown (IGS)	Open

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025	Block-Based	Lakeshore	Open
Jan 2026		Downtown (IGS)	Opening Soon
Jan 2026		Downtown (IGS)	Opening Soon

Humber is a publicly funded institution and does not have a public-private partnership. International students graduating from Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2024 - Aug 2025

START	DELIVERY	LOCATION	STATUS
Jan 2025		Downtown (IGS)	Open

Start dates between Sept 2025 - Aug 2026

START	DELIVERY	LOCATION	STATUS
Sep 2025	Block-Based	Lakeshore	Open
Jan 2026		Downtown (IGS)	Opening Soon
Jan 2026		Downtown (IGS)	Opening Soon

Humber is a publicly funded institution and does not have a public-private partnership. International students graduating from Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Upcoming Recruitment Events

Book A Tour Open House Mature and Transfer Student Info Sessions

Salesville Sales Simulation

Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.

News Feed

See More News

Students Explore Career Pathways in Media through IPG Mediabrands Residency Program

Tue, November 05, 2024

Advertising and Marketing students attended an in-person and virtual info session on IPG Mediabrands' The Residency 2025 trainee program.

Humber’s Team Gears Up for the Ontario Colleges Marketing Competition

Wed, October 09, 2024

Humber is proud to announce that students from the Marketing, Management, Administration, and Advertising programs will compete in the 2024 OCMC.

Marketing and Advertising Students Partner with MLSE and Campfire Circle for Charity

Mon, February 12, 2024

Marketing Management and Advertising - Media Management students participated in a sales training session with MLSE and Campfire Circle.

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK^*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

Bringing You Our A-Game

A Humber education is second to none, benefit from:

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

Academic

To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma or equivalent
Mature Applicants

Diplomas and Certificates

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

Degrees

An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

College Transfer Applicants

Diplomas and Certificates

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

Degrees

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

University Transfer Applicants

Diplomas and Certificates

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

Degrees

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
English Language Proficiency

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
International Credit Evaluation

Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Applying with an International Baccalaureate (IB)

Equipment & Device Requirements

All Semesters

Details and Specifications	Minimum Specifications	Recommended Specifications
Processor	Dual-core processor	Quad-core processor
OS	Windows 10 (PC) OS 10.15 (Mac) or IOS	Windows 10 (PC) OS 10.15 (Mac)
Memory	8 GB of RAM	16 GB of RAM
Storage	100 GB HDD	512 GB SSD
Monitor	Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months	Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months
Other	Built-in WiFi, a microphone and a webcam	Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended)

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Fees & Financial Aid

The 2024/2025 fee for three semesters was:

domestic: $6,170.56
international: $19,169.12

Fees are subject to change.

Fees by Semester

Semester 1	2024-2025 Fees
Tuition	$2,168.51
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$2,809.72

Semester 2	2024-2025 Fees
Tuition	$2,168.51
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$2,809.72

Semester 3	2024-2025 Fees
Tuition	$440.00
Compulsory Ancillary Fee	$0.00
Compulsory Student Union Fee	$0.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$0.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$551.12

Semester 1	2024-2025 Fees
Tuition	$8,667.79
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$9,309.00

Semester 2	2024-2025 Fees
Tuition	$8,667.79
Compulsory Ancillary Fee	$444.09
Compulsory Student Union Fee	$66.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$20.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$9,309.00

Semester 3	2024-2025 Fees
Tuition	$440.00
Compulsory Ancillary Fee	$0.00
Compulsory Student Union Fee	$0.00
IGNITE Health and Dental Insurance Fee	$111.12
Enhanced Student Experience Fee (Optional)	$0.00
Program Ancillary Fee	$0.00
Co-op/Placement	$0.00
Total	$551.12

Domestic Fees International Fees

Additional Costs

An additional registration fee of $440 applies to placements completed after the final semester of this program.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Advertising - Media Management

Program Overview

Courses

Work-Integrated Learning

Work-Integrated Learning (WIL) at Humber

Work-Integrated Learning

Field Experience

Professional Practicum

Co-operative Education

Optional Co-operative Education

Humber Advantages

International Students can Stack and Stay Longer™ in Canada!

Placement Options

Is This Program Right For Me?

Gain Skills that Employers Want

Projects You'll Work On

Learn From Industry-expert Instructors

Career Preparation

Your Career

Related Programs

Upcoming Recruitment Events

Salesville Sales Simulation

News Feed

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Bringing You Our A-Game

How to Apply

Domestic Students

International Students

Contact Us

Admissions Questions

General Enquiries

Domestic Applicants Enquiries

International Applicants Enquiries

Program-Specific Questions

Campus Information

Want More Info?

How To Become An Apprentice

Becoming an Apprentice

Ontario Youth Apprenticeship Program (OYAP)

How to Apply

Domestic Students

International Students

Need Advice?

Program Advising Appointments

Transfer & Pathway Advising

Admission Requirements

Academic

Mature Applicants

Diplomas and Certificates

Degrees

College Transfer Applicants

Diplomas and Certificates

Degrees

University Transfer Applicants

Diplomas and Certificates

Degrees

English Language Proficiency

International Credit Evaluation

International Academic Equivalency

Post-Admission Requirements

Equipment & Device Requirements

Program-Specific Questions

Fees & Financial Aid

Domestic Fees by Semester

International Fees by Semester

Additional Costs

Financial Aid, Scholarships and Bursaries

Scholarships

Humber Scholarships

Humber Bursaries

External Awards, Bursaries & Scholarships

Indigenous Student Awards, Bursaries & Scholarships

Explore Opportunities through Humber Pathways

GET YOUR $125 APPLICATION FEE BACK^*