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Fashion Management and Promotions

Credential: Ontario Graduate Certificate Program Code: 40501 Length: 2 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.


Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.


Date Location Availability International Student Availability
September 2017LakeshoreClosedClosed
September 2018LakeshoreOpenOpen

The 2017-2018 fee for 2 semesters was:

  • domestic: $5,824.54
  • international: $15,585.00

Fees are subject to change.

Fees by Semester 


Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Rossie Kadiyska, program co-ordinator
416.675.6622 ext. 79223



International Students

Phone 1-416-675-5067

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Apply to Humber

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45


Semester 2Domestic FeeInternational Fee*
Mandatory Non-Tuition$450.45$450.45

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.

  • Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.

  • Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.

  • Determine entrepreneurship strategies in both large and small companies.

  • Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.

  • Create visual merchandising promotional images using specialized industry software.

  • Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.

  • Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.

  • Evaluate product marketing in an international market.

  • Prepare and deliver a sales/marketing/promotional presentation.

  • Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.

  • Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.


Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

The Humber Experience 

fashion video

Watch the video on the "Fashion Comes Home" event to learn about Humber's networking opportunities.

This postgraduate program is designed for degree holders who want to develop a career in the fashion industry. Students not only develop product knowledge and the business savvy skills needed to do the job, but they spend eight months developing their job strategy skills as well. Students work on a multitude of projects in real-life settings that help prepare them for a variety of careers in the fashion industry.

The Humber Advantage

Fashion Institute window

Student arranging mannequin

The Fashion Institute

Several third- and fourth-year Fashion Management classes are delivered in Humber’s Fashion Institute. The Fashion Institute is located at Lakeshore Campus and is a hub of activity for fashion students. It is a lively, charismatic place, buzzing with students exchanging ideas, be it in the lounge, computer lab, or anywhere else that inspiration might spark. The street level, store front window facilitates merchandising.

The building comes equipped with mannequins, rolling racks, hanging fixtures, shelving units and all manner of things the students might need to create real-world mock-ups, including a boardroom with a dropped ceiling for hanging merchandise. Students learn to work with a budget to design, source materials, and build their own space.

The Fashion Institute’s front window facilitates merchandising. Students pitch ideas for the window display through the fashion photo-styling course. Selected projects get transformed into stunning window displays.

AFBS logo

Association of Fashion Business Students

The Association of Fashion Business Students (AFBS) aims to provide a connective environment that links students with the industry, as well as supports and encourages fashion forward thinking.

Explore the Third Floor Fashion District

Take a 360 degree tour!

For mobile and tablet users, open the video in the YouTube app. For optimal viewing experience use Firefox or Chrome. Currently Safari does not support 360 videos.

Third Floor Fashion District

Students benefit from resources available specifically to the fashion arts program. North campus boasts the "Third Floor Fashion District" where students study in fashion focused classrooms, a resource room and window showcases. 2016 marks the opening of "The Pop-Up Shop" where students can use their entrepreneurial skills to market products and services to the Humber community.

Student Testimonial

"I cannot speak highly enough about this program. It provides hands-on knowledge of the fashion industry and necessary skills for any field within the industry. The courses are taught by professors who have years of experience and are both knowledgeable and supportive. It is only thanks to the program that I got a job at HBC literally 2 weeks after writing my finals!" - Ola

Students Launch The FASHION Humber Project

As a requirement of the IMC (Integrated Marketing Communications) course lead by Professor Anne Cramer, Fashion Management and Promotions postgraduate students have created a website dedicated to the business side of fashion.

Fashion Career Q & A

Fashion Management and Promotions alum Jennifer Wilcox recently interviewed Humber faculty member Susan Roberton about her fashion career and her tips for a successful fashion career in Style Nine to Five.

Humber Faculty Member Discusses Style Tribes

Starting in high school, people begin to use brands to identify with a "style tribe" says Susan Roberton, a faculty member at Humber College. On campus, that process of self-labelling continues, with subtle differences.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

Scholarships & Awards


Students may be eligible for a number of scholarships and awards.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.