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Business - Marketing students partnered with the Longo Centre for Entrepreneurship (CfE) to develop comprehensive 2026 marketing plans for four emerging businesses. Working in teams, students selected one of four innovative products and ventures to support:
Throughout this applied learning project, students demonstrated strong proficiency in Humber’s Learning Outcomes (HLOs), including collaboration, critical thinking, digital fluency, strategic problem-solving, and professional communication. Their work included market research, competitive analysis, audience insights, and strategic recommendations tailored to each entrepreneur’s growth objectives.
Entrepreneurs responded with highly positive feedback, noting the quality of research, depth of ideas, and practical value of the students’ recommendations. Several expressed interest in continuing the partnership with future cohorts to advance their marketing strategies.
Congratulations to the Class of 2025 students for their exceptional contributions, and sincere thanks to the CfE for its ongoing support and collaboration.
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