From Media Coordinator to Digital Marketing Leader: How Advertising Media Management Graduate Thomas Mendler Transformed His Career in Just Two Years

Advertising Media Management alumnus Thomas Mendler has risen from Media Coordinator to Head of Digital Marketing at twenty6two International, making an indelible mark on the organization and its clients.

After graduating in 2022, Thomas joined twenty6two International as a Media Coordinator and quickly advanced to Media Planner and Buyer. By 2023, he spearheaded the creation of Cadence Impressions, the company's in-house digital marketing division. Under his leadership, the division has grown to a team of three, with Thomas skillfully managing and directing digital strategies.

"Placements are a valuable opportunity for both employers and students to evaluate fit," says Marilyn Sherman, President of twenty6two International and a seasoned member of Humber’s Advertising Media Management and Marketing Management Program Advisory Committee. Marilyn emphasizes the importance of assessing a candidate’s soft skills and organizational alignment during the hiring process.

For Thomas, these attributes have been pivotal. “Interviews often focused on company fit, even in unexpected ways,” he recalls. Questions such as his favourite soccer team or the last concert he attended highlighted how cultural nuances play a role in professional compatibility.

Marilyn further advises students to appreciate the diverse cultural and market dynamics across North America. "Understanding the differences between New York City and Medicine Hat, Alberta, for example, is crucial in marketing," she notes. She also encourages students to network proactively and conduct company research, offering insights that could open doors to new opportunities.

Reflecting on his time at Humber, Thomas credits the fast-paced curriculum and its emphasis on delivering multiple projects with preparing him for the demands of agency life. He also echoes Marilyn's advice about presenting polished, error-free resumes and cover letters.

As a dedicated supporter of Humber students and programs, Marilyn has mentored countless Advertising Media Management graduates, including three currently employed at twenty6two.

Thomas Mendler’s journey is an inspiration, demonstrating how determination and a strong foundation in advertising media can lead to remarkable career growth. The Humber Polytechnic community celebrates his success and eagerly anticipates his future achievements.

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