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Advertising - Media Management

Credential: Ontario Graduate Certificate Program Code: 20881 Length: 2 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

For further information, see Admission Requirements.

 

Mature Applicants

Diplomas and Certificates

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

Degrees

An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

College Transfer Applicants

Diplomas and Certificates

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

Degrees

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

University Transfer Applicants

Diplomas and Certificates

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

Degrees

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

 

Date Location Availability International Student Availability
September 2018LakeshoreOpenClosed

The 2018-2019 fee for 2 semesters is:

  • domestic: $6,342.36
  • international: $16,051.00

Fees are subject to change.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,228.68$7,815.50
Tuition$2,653.90$7,240.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$115.00$115.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,113.68$7,815.50
Tuition$2,653.90$7,355.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both your marketplace and target audience, and subsequently propose the best and most creative media solutions to meet a client or company’s advertising goals.

You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and how to best buy and sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

You’ll also learn to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. By developing client and customer communications skills and the ability to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for.  Finally, you’ll also build skills using industry specific research databases and software systems. 

With this comprehensive understanding of both the traditional and digital media landscape, you’ll be able to hit the ground running in your new career in advertising media management.

Courses Program Standards

Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of leading advertising and media related companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full time once classes finish.

Your Career

Our graduates find jobs on both the client and agency side. Upon completion of this program, you will have the opportunity to move into any number of media related roles including account co-ordinator/manager, media buyer, planner and researcher, media sales representative, and sales co-ordinator/manager.  Hiring companies include local, national and international advertising agencies, media companies, marketing strategy agencies and leading business and consumer brands.

Scholarships & Awards

Trophy

Students may be eligible for a number of scholarships and awards.

AMM Students Visit Twitter Canada

AMM Twitter Visit

Advertising Media Management students visited Twitter’s Toronto office. The objective of the visit was for students to get a feel for what it’s like to work for a tech company.

The Humber Experience

sales simulator

Watch this video to see students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.

lakeshore campus

Take a look at the Humber Lakeshore campus and all of the facilities and buildings open to students and faculty.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.