Skip to content

Advertising - Media Management

Credential: Ontario Graduate CertificateProgram Code: 20881Length: 2 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2018-2019 fee for two semesters was:

  • domestic: $6,342.36
  • international: $16,051.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,228.68$7,815.50
Tuition$2,653.90$7,240.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$115.00$115.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,113.68$7,815.50
Tuition$2,653.90$7,355.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Pathways are academic routes that students can take to move from one credential to another.

TRANSFER OPTIONS

Can't find a pathway? You can still get the credit you deserve from your previous education or your prior work or life experience.

Learn more >

Contact Us

Program Specific Questions

Brad Herd, Program Co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca
business.humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map >

Apply through Ontario Colleges >

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

close widget icon

Humber’s Advertising - Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze the marketplace and a target audience, and subsequently propose the best and most creative media solutions to meet a client or company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and how to best buy and sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. By developing client and customer communications skills and the ability to focus on the needs of your customers, you’ll build lasting relationships and add value to your organization.  Finally, you’ll also build skills using industry specific research databases and software systems. 

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career in advertising media management.

Courses Program Standards

Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full-time once classes finish.  

Your Career

Our graduates find jobs on both the client and agency side. Hiring companies include local, national and international advertising agencies; media companies; marketing strategy agencies; and leading business and consumer brands.  Upon completion of this program, you will have the opportunity to move into any number of media related roles including:

  • account co-ordinator/manager
  • media buyer/planner
  • digital strategist
  • programmatic campaign co-ordinator
  • social media co-ordinator/manager
  • broadcast buyer
  • media sales representative
  • brand manager
  • media researcher

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2019LakeshoreOpenOpen

sales simulator

Watch this video to see students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.

Scholarships & Awards

Trophy

Students may be eligible for a number of scholarships and awards.

AMM Students Visit Twitter Canada

AMM Twitter Visit

Advertising Media Management students visited Twitter’s Toronto office. The objective of the visit was for students to get a feel for what it’s like to work for a tech company.

Welcome to Humber Lakeshore

lakeshore campus

Take a look at the Humber Lakeshore campus and all of the facilities and buildings open to students and faculty.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.