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Sport Business Management

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Program Code: SB511
CIP Code: 31.0504
PGWP Eligible: N/A
Credential: Ontario Graduate Certificate
Start Dates: September
Program Length: 3 semesters
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Program Overview

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn practical business, human resources and administrative skills to pursue a career in the industry.

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name Delivery Type by Location
Course Code Course Name North Lakeshore IGS DL/Online
Semester 1
SPRT 5000 The Sport Industry In-Person N/A N/A N/A
SPRT 5001 Financial Management in Sport In-Person N/A N/A N/A
SPRT 5002 Sport Marketing In-Person N/A N/A N/A
SPRT 5003 Managing Communications in Sport In-Person N/A N/A N/A
SPRT 5004 Leadership in Sport In-Person N/A N/A N/A
SPRT 5005 People Management In-Person N/A N/A N/A
Semester 2
SPRT 5500 Sport Hosting and Special Events In-Person N/A N/A N/A
SPRT 5501 Sport Sponsorship In-Person N/A N/A N/A
SPRT 5502 Sport Seminar Series In-Person N/A N/A N/A
SPRT 5503 Ethics and Legal Issues in Sport In-Person N/A N/A N/A
SPRT 5504 Sport Sales In-Person N/A N/A N/A
SPRT 5506 Field Experience 1 - Sport Business Management In-Person N/A N/A N/A
Semester 3
SPRT 5507 Field Experience 2 - Sport Business Management In-Person N/A N/A N/A

Work-Integrated Learning  

The consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, and community and private sector sport organizations. The field experience provides valuable practical and professional skills and industry contacts. The first component which takes place in the winter semester is concurrent with coursework and is a minimum of 210 hours. The second component takes place in the summer semester and is six weeks in length and a minimum of 35 hours per week.

Humber Advantages

decorative imageInternational Students can Stack and Stay Longer™ in Canada!
decorative imageEnhance your learning experience and Go Abroad
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International Students can Stack and Stay Longer™ in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Use the Stack and Stay Finder to Find Your Perfect Pairing 

Faculty Led Study Tours

On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals in Florida.

Opportunity Details  

Study Abroad

Qualified students in this program may apply to participate in an experiential learning trip. Qualified students may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to IMG Academy, Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Your Career

Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management and sport marketing.

Our graduates find employment in roles such as event co-ordinator, marketing co-ordinator, account executive, sponsorship manager, executive director or program manager, ticket sales supervisor, coaching development co-ordinator, varsity manager, partnerships manager and communications director.

Program Availability

Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based North Open
Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based North Open

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International students in Canada could be eligible for an automatic scholarship*.  Apply now!

Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Start dates between Sept 2025 - Aug 2026
START DELIVERY LOCATION STATUS
Sep 2025 Block-Based North Open

Humber is a publicly funded institution. International students graduating from a PGWP Eligible program at Humber are eligible to apply for a Post-Graduation Work Permit.

International applicants outside of Canada can apply through Humber International. Check out the step-by-step Admissions Road Map for helpful information and additional resources.

Upcoming Recruitment Events

Real Talks Leadership Summit

large group of students smiling

Watch the video to see highlights of the Real Talks Leadership Summit organized by Sport Business Management Students.

News Feed

See More News 
MLSE LaunchPad Youth Sport Program Case Competition and BEYOND Summit Inspires Future Leaders

MLSE LaunchPad Youth Sport Program Case Competition and BEYOND Summit Inspires Future Leaders

Fri, May 03, 2024

Sport Business Management students showcased their talents at the Humber BEYOND Summit, an annual event organized as part of their coursework.

Read More
Students Experience the Business of Sport

Students Experience the Business of Sport

Fri, February 03, 2023

Sport Business Management students visited the National Hockey League (NHL) offices in Toronto to gain valuable insights from executives in professional sport.

Read More
Humber Sport Management Students Team Up With Toronto FC

Humber Sport Management Students Team Up With Toronto FC

Business At Its Best

Mon, December 13, 2021

Toronto FC Sales Account Executive/Humber Sport Business Management Alumni, Maxine Murchie challenged Humber students to develop a Sales Strategy and implement it to sell single tickets.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber Polytechnic reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

GET YOUR $125 APPLICATION FEE BACK*

Apply On Us This September!

Apply through OCAS between June 14 - July 19, 2024 and be registered full-time on Tuesday, September 17, 2024 and receive a $125 credit equal to the domestic application fee.

To qualify, get started by filling out the APPLY ON US form.

*This promotion is open to domestic applications for the September 2024 program intakes only. Offer not valid for existing applicants or applications.

International Students with a valid Study Permit or Letter of Introduction (LOI)* can receive a Waiver Code to cover the $100 September 2024 application fee.

Bringing You Our A-Game

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How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by July 15, 2024 to receive your Application Fee Credit. Applications for September will remain open as long as the program availability status shows Open.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Rick Simone, program co-ordinator
416.675.6622 ext. 4212
rick.simone@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma, diplomaor equivalent

    This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Equipment & Device Requirements

Fees & Financial Aid

The 2024/2025 fee for three semesters was:

  • domestic: $7,134.79
  • international: $19,111.15

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
View Transfer Out Opportunities From This Program  
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