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Sport Business Management

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Program Code: SB511 Credential: Ontario Graduate Certificate Program Length: 3 semesters
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Program Overview

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn practical business, human resources and administrative skills to pursue a career in the industry.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  1. Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
  2. Apply computer skills and knowledge to support sport business management functions.
  3. Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
  4. Identify, analyze and develop advanced management competencies.
  5. Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
  6. Identify and analyze areas of civil law and governance that are relevant to the sport industry.
  7. Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
  8. Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
  9. Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
  10. Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
  11. Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
  12. Participate in the development and execution of sport business plans and manage risk.
  13. Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
  14. Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  15. Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
  16. Develop and implement selling strategies for both spectator and participant driven sport events.


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Work Placement

The work placement consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, and community and private sector sport organizations. The placement provides valuable experience and industry contacts. The first component which takes place in the winter semester is concurrent with coursework and is a minimum of 210 hours. The second component takes place in the summer semester and is six weeks in length and a minimum of 35 hours per week.

Study Abroad

Qualified students in this program may apply to participate in a ten day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.

Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to  Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Your Career

Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management and sport marketing.

Our graduates find employment in roles such as event co-ordinator, marketing co-ordinator, account executive, sponsorship manager, executive director or program manager, ticket sales supervisor, coaching development co-ordinator, varsity manager, partnerships manager and communications director.

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Credential: Ontario Graduate Certificate
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Program Availability

Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 North Open
Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 North Open

Real Talks Leadership Summit

Watch the video to see highlights of the Real Talks Leadership Summit organized by Sport Business Management Students.


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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field.

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2022-2023 fee for three semesters was:

  • domestic: $6,237.46
  • international: $17,618.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.

View Pathways into this program  

  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.

View Transfer Out Opportunities from this program  

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Sign-up for more info on Humber, including programs, special events and more!

Contact Information

Rick Simone, program co-ordinator
416.675.6622 ext. 4212
rick.simone@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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