Sport Business Management
Program Overview
Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn practical business, human resources and administrative skills to pursue a career in the industry.
Upon successful completion of the program, a graduate will:
- Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
- Apply computer skills and knowledge to support sport business management functions.
- Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
- Identify, analyze and develop advanced management competencies.
- Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
- Identify and analyze areas of civil law and governance that are relevant to the sport industry.
- Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
- Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
- Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
- Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
- Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
- Participate in the development and execution of sport business plans and manage risk.
- Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
- Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
- Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
- Develop and implement selling strategies for both spectator and participant driven sport events.
Work Placement
The work placement consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, and community and private sector sport organizations. The placement provides valuable experience and industry contacts. The first component which takes place in the winter semester is concurrent with coursework and is a minimum of 210 hours. The second component takes place in the summer semester and is six weeks in length and a minimum of 35 hours per week.
Study Abroad
Qualified students in this program may apply to participate in a ten day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.
Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to Nunavut and Nicaragua.
These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.
Your Career
Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management and sport marketing.
Our graduates find employment in roles such as event co-ordinator, marketing co-ordinator, account executive, sponsorship manager, executive director or program manager, ticket sales supervisor, coaching development co-ordinator, varsity manager, partnerships manager and communications director.
Related Programs
Program Availability
Real Talks Leadership Summit
Watch the video to see highlights of the Real Talks Leadership Summit organized by Sport Business Management Students.
News Feed
KEA Charette in Denmark
Thu, November 24, 2022
A cohort of 7 students representing all Humber’s faculties depart from Toronto to Copenhagen, Denmark to participate in the KEA Charette 2022.
Humber Hawks Varsity Golf Team Takes Gold
Thu, November 24, 2022
Our Humber Hawks Varsity Golf team dominated the CCAA National Championships and won gold across the board in the team and individual medals for both men and women.
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Fees
The 2022-2023 fee for three semesters was:
- domestic: $6,237.46
- international: $17,618.00
Fees are subject to change.
Scholarships
Humber Scholarships
Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.
Humber Bursaries
Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.
External Awards, Bursaries & Scholarships
Find out more information about external scholarships and bursaries, visit External Awards.
Indigenous Student Awards, Bursaries & Scholarships
Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.
Explore Opportunities through Humber Pathways
Humber Pathways include:
- Opportunities to build on your college education and complete your diploma or degree at Humber.
View Pathways into this program
- Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
How to Apply
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
INTERNATIONAL STUDENTS
If you’re an international student, you can apply directly to Humber via our International Centre.
