Skip to content

Sport Business Management

Start Date Between:  
Program Code: SB511 Credential: Ontario Graduate Certificate Program Length: 2 semesters Delivery Mode (Fall 2020)  : Online Current Students can view program and course details at Current Student Resources  
Printer Friendly

Program Overview

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn the practical business, human resources and administrative skills to pursue a career in the industry.

Courses Learning Outcomes

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Fall semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


Close

Upon successful completion of the program, a graduate will:

  • Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
  • Apply computer skills and knowledge to support sport business management functions.
  • Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
  • Identify, analyze and develop advanced management competencies.
  • Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
  • Identify and analyze areas of civil law and governance that are relevant to the sport industry.
  • Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
  • Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
  • Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
  • Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
  • Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
  • Participate in the development and execution of sport business plans and manage risk.
  • Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
  • Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  • Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
  • Develop and implement selling strategies for both spectator and participant driven sport events.


Close

Work Placement

The work placement consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, community and private sector sport organizations. The placement provides valuable experience and industry contacts. The first component of the placement is concurrent with coursework and is a minimum of 210 hours. The second component of the placement is six weeks in length and a minimum of 35 hours per week.

Study Abroad

Qualified students in this program may apply to participate in a ten day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.

Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to Arviat, Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Your Career

Upon graduation, you will be prepared to begin working as a sport business professional. Employment opportunities exist in professional sport, amateur sport, sporting goods, sport facilities, college and university sport, sport communications, event management and sport marketing.

Our graduates find employment in roles such as sport event and marketing co-ordinator, account executive, sponsorship manager, executive director or program manager, ticket sales supervisor, coaching development co-ordinator, varsity manager or campus recreation co-ordinator and communications director.

Related Programs

woman smiling

Event Management

Credential: Ontario Graduate Certificate
Length: 2 semesters

hand click icon

Sport, Recreation & Leisure Programs

hand click icon

Ontario Graduate Certificates Programs

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2020 North Waitlisted Closed

Real Talks Leadership Summit

Watch the video to see highlights of the Real Talks Leadership Summit organized by Sport Business Management Students.


Business, Accounting & Management Success Stories

Accounting Students Take First Place in Worldwide Business Strategy Game

Accounting Students Take First Place in Worldwide Business Strategy Game

Wed, May 27, 2020

Three Professional Accounting Practice graduate certificate program graduates placed first in a worldwide Business Strategy Game competition.

Read More

No news at this time.

Faculty of Business Events

Guest Speakers

Guest Speakers

Humber

June 25 and July 30
Online

Faculty of Business News

A Message from the Faculty of Business Senior Dean about Racism

A Message from the Faculty of Business Senior Dean about Racism

Thu, July 02, 2020

As educators, we have a responsibility to disrupt injustices, we are in a unique position to eliminate racism and bigotry within our school's culture.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field.

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $6,990.43
  • international: $17,027.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Master of Science in Organizational Leadership

Students who possess a Bachelor's degree and who have successfully completed one of Humber's designate Ontario Graduate Certificate programs will be able to transfer up to fifteen credits towards Northwood University's Master of Science in Organizational Leadership (MSOL) degree.  Transfer students must have a minimum cumulative GPA of 2.0 (74% - 76%) or above or the equivalent thereof, for regular admission. Official Transcripts must be submitted in English or the original official transcript must be accompanied by a certified English translation. Students must meet all other undergraduate and graduate admission requirements which also includes TOEFL scores or IELTS scores or other evidence of English Proficiency for regular admission unless they have validation from high schools or International schools where they conducted all coursework in English.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Applied Management

Graduates of the Ontario Graduate Certificate from Humber College are eligible to enroll in the Master of Applied Management at Eastern Institute of Technology (EIT) in New Zealand. Students who have met the following criterial will be eligible to enter into the final 75 credits of the EIT Master of Applied Management program:

  1. Successful completion of the Humber Ontario Graduate Certificate in (A) Entrepreneurial Enterprise, Business Management, (B) Human Resources Management, (C) Global Business Management, (D) Marketing Management, (E) Project Management, (F) Supply Chain Management, (G) Hospitality and Tourism Operations Management, (H) Sport Business Management, (I) Event Management, or (J) Music Business;
  2. Successful completion of an approved research methods course from Humber; and,
  3. Achievement of the NZQA minimum English proficiency standards for a degree program by completing any Ontario Graduate Certificate.

To complete the EIT Master of Applied Management, graduates of the Humber’s Ontario Graduate Certificates listed above require 75 credits at NZQF Levels 8 and 9 with a minimum of 45 credits at NZQF Level 9.

The EIT Master of Applied Management is a term-based program with four terms per year; each term consists of nine teaching weeks and a term break.

All Humber graduates articulating through this pathway will be provided with academic guidance by the EIT Master of Applied Management (180) Programme Coordinator in regards to EIT’s supervision capability at the time of student application.

Graduates of Ontario Graduate Certificate from Humber College who enroll at EIT will enroll as international students and will have the rights and obligations of international students.

For more information, contact: teubanks@eit.ac.nz

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MBA: Sport Business Management

Humber and JAMK University of Applied Sciences have established a transfer pathway agreement allowing Humber graduates holding an Ontario Graduate Certificate to complete their MBA: Sport Business Management (90 ECTS) in Finland in just two semesters. You can choose if you wish to study both semesters on campus or alternatively just one semester after which you complete the thesis by distance learning from anywhere in the world. Humber’s Ontario Graduate Certificate is equivalent to one semester (30 ECTS) of studies at JAMK.

To be eligible to apply you need to have a relevant bachelor’s degree and minimum of 2 years of relevant working experience after the bachelor’s degree, plus successful completion of one of the following Humber Ontario Graduate Certificates:

  • Sport Business Management

The tuition fee is 9,000€/year (two semesters). In the first year the scholarship covers 50% of the tuition fee for all students. Thus, the tuition fee for the first year is 4,500€ - the length of time it should take to complete the degree requirements. The average monthly living costs are between 750 and 1,200 Euros, depending on the student's individual needs and habits.

The next application period for MBA programs in International Business Management and Sport Business Management is 8 - 22 January 2020. The entrance exam will be held in Toronto on 7 April 2020. To begin your application, see:  https://www.jamk.fi/en/Education/degree-programmes/Masters-Degrees/

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Rick Simone, Program Co-ordinator
416.675.6622 ext. 4212
rick.simone@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

close widget icon