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The Project Management – Information Technology program launched a new Product Management and Introduction to Agile course designed to help students apply industry-aligned skills in real time. Throughout the term, students developed user-centric digital products ideas from concept to promotional launch, emphasizing design thinking, agile planning, and market readiness.
Working in cross-functional teams, students researched user needs, mapped customer journeys, and translated insights into product visions, features, and MVPs. Projects ranged from productivity and lifestyle solutions to social impact platforms — each grounded in identifying genuine user problems and validating product value.
To simulate real-world product delivery, learners also built brand assets, pitch materials, and marketing strategies to promote their solutions. The semester culminated in a showcase event where teams presented their digital products ideas to highlighting creativity, strategy, and user focus.
With growing employer demand for product literacy alongside project execution, this new course marks an important step in preparing graduates for modern, innovation-driven environments.
Apply to this program