Marketing Students Deliver Creative Social Media Strategies for Humber Businesses

HLOs:

Bachelor of Commerce – Marketing students showcased their talent by creating social media content for three Humber clients during the Fall semester: The Humber Spa, Humber Boutique and The Humber Room. The initiative proved to be a resounding success, with each client expressing interest in participating again in the future.

The students were tasked with helping these clients achieve business objectives, including raising awareness of their services and highlighting the value they bring to customers.

This hands-on project offered students a unique opportunity to hone vital skills that are highly sought after in today’s job market. By creating social media content, students developed hard skills relevant to many entry-level marketing roles while also strengthening their creativity, courage, collaboration, and self-promotion abilities—essential soft skills for professional success.

In addition to being a rewarding learning experience, the project provided an element of fun and excitement, fostering a deeper connection between the students and their work.

Support and follow the students’ innovative content on Instagram @theHbuilding.

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