Industry Collaboration: Marketing Students Present at Omnicom Office
HLOs: 
Fourth-year Bachelor of Commerce – Marketing students had the opportunity to learn directly from industry leaders during a visit to the downtown offices of Omnicom, the largest global media company.
During the visit, Omnicom strategists led an in-depth session on media strategy, exploring how marketers use consumer insights to develop a singular, compelling “big idea.” Students learned how media-first strategies are built around clear marketing objectives, creative thinking, and integrated tactics that bring the idea to life across channels.
Following the session, students were given a business case and four weeks to develop a media-first marketing strategy. The challenge required them to identify meaningful consumer insights, craft a strong strategic idea, and communicate their recommendations in a clear and compelling way.
Several standout students — including Kai Haynes, Delan Lingard, Kiki Oresegun, Havilah Taylor, Amit Benwait, Phoenix Fernandes, Katia Quinones Hernandez, Harjot Shergill, Nida Tayab, Marina Apeksimova, Valeriia Bratel, Azizakhon Djamalova, Reihan Ifhan and Zerlasht Niaz — were invited back to the Omnicom offices to present their work directly to Omnicom strategists and receive professional feedback.
The students delivered industry-ready presentations that demonstrated thoughtful research, strong strategic thinking, and creative execution across multiple media channels.
Omnicom strategists praised the quality of the work:
“Excellent work. Your research and insights showed real credibility and demonstrated that you truly understand the business.”
“Excellent work. Your research and insights showed real credibility and demonstrated that you truly understand the business.”
“Excellent work. Your research and insights showed real credibility and demonstrated that you truly understand the business.”
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