HLOs:
Marketing Management and Advertising - Media Management students, under the guidance of Professor Angelica Ambrosini, participated in a sales training session in collaboration with Maple Leaf Sports and Entertainment (MLSE) and Campfire Circle.
Applying techniques acquired from their Professional Selling course, students are gearing up to promote Marlies tickets, with a portion of each sale benefiting Campfire Circle. This charity extends crucial support to families and children impacted by cancer.
Last semester's initiative yielded over $5,000 for the cause. With renewed enthusiasm this semester, students aspire to exceed the previous fundraising benchmark, aiming to surpass the $5,000 milestone achieved in the fall.