Humber’s Bachelor of Commerce – Digital Business Management degree program provides the essential components of a traditional business degree plus a broad selection of cutting-edge technology and advanced digital business management and marketing tools. It will help prepare you to succeed in a highly competitive business environment. By graduation, your digital business skills will include:
developing digital business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
employing project management and change management tools
analyzing financial issues and how they affect pricing, cost and profit
integrating effective and efficient supply chain management operations/tactics/strategies
redesigning and streamlining business processes using information and communication technology (ICT).
Courses include accounting, micro/macroeconomics, business law, marketing, information systems, ethics, e-commerce, web development, database systems, supply chain management, mobile development, data science for business analytics and more.
You’ll be able to put classroom learning into practice and get real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers and other industry events.
Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on digital business management.
Upon successful completion of the program, a graduate will:
Analyze the impact and long-range global challenges of economic, environmental, ethical, legal, political, sociological and technological factors upon the strategy, management and behaviour of domestic and global organizations.
Critically analyze the forces that shape values, ideas, personal and societal circumstances, and business decisions and present an academically structured, sustained, and well-supported argument.
Evaluate the contribution of human resources management to organizational effectiveness and to other key functions within the organization.
Evaluate marketing strategies and assess their impact on consumers and the achievement of business goals.
Explain the management and use of business information systems, including e-business strategies, for personal and organizational success.
Assess strategies and processes of operations management and their impact on domestic and international organizations.
Identify the interrelationships among and assess the cost implications of warehousing, transportation, inventory, and customer service.
Analyze, evaluate and solve business and economic problems, using diverse economic frameworks and relevant business models, creativity, analysis, independent judgment and critical self-awareness.
Acquire, interpret, analyze, evaluate and employ data, both qualitative and quantitative, from primary and secondary sources.
Make reasoned judgments on issues based on an informed understanding of common business models and concepts.
Present an academically structured, sustained and well-supported argument.
Build and deepen relationships with customers by analyzing customer characteristics, communication preferences, behaviours and perception of service using on-line channels to deliver personalized marketing messages.
Formulate business strategies that assess costs, benefits, risks, opportunities and that address organizational goals and external trends.
Develop a business plan.
Interpret and prepare financial reports and assess the overall financial performance of an organization.
Develop and implement project plans and schedules that make efficient use of resources and achieve organizational goals.
Integrate e-marketing strategies with the strategic, business and marketing plans of an organization.
Develop a continuous improvement process to optimize e-marketing effectiveness.
Conduct marketing research for an e-business goods, service, or technology.
Communicate ideas using the most suitable medium for the message, audience, and purpose, speaking or writing clearly, concisely, correctly and coherently.
Evaluate the explanatory power of, limitations, and external influences on business concepts, methodologies, models and theoretical processes and identify areas requiring further study.
Reflect critically and evaluate whether they have sufficient depth of knowledge to handle an issue on their own and determine when to seek additional support.
Consolidate and extend learning in different contextual frameworks and situations, both within and outside the e-marketing/e-business fields.
Adhere to professional, ethical, and legal codes of conduct.
Demonstrate self-awareness, self-confidence, self-direction, self-management and use resources to plan for and attain personal, career and work-related goals, within the context of a changing environment.
Work effectively and assertively in groups or teams to achieve desired goals and resolve differing and/or opposing ideas and points of view.
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
Watch this video to find out what you will learn in Digital Business Management.
The Business School offers a variety of Bachelor of Commerce degree programs on a common platform with pathways to areas of specializations. This gives students the time to decide on their career path while they are gaining insight into the fundamentals of business.
You’ll learn from experienced professors, many of whom are active in their field and maintain a network of industry professionals who understand the challenges and benefits of the online global marketplace. Using simple and proven teaching techniques, professors help students to harness information and communications technology to innovate the way companies and people do business.
MSc (Advanced Computing) – University of Bristol BSc (Computer Science) – University of Baghdad Professor and Program Coordinator
MBA (Human Resources and Labour Relations) – University of Windsor BComm (Human Resources and Labour Relations) – University of Windsor BSc (Psychology) – University of Toronto Professor
MBA (Business Administration) – University of Toronto BA (Textile Marketing) – University of Huddersfield Professor
PhD (Accounting) – Cuza University MSc (Electronics) – University of Iasi BSc (Biomedical Engineering) – University of Iasi BAcc (Accounting and Business Information Systems) – Cuza University Professor and Program Coordinator
MBA (Strategic Management) – York University BEng (Industrial Engineering) – Ryerson University Professor
MBA (Tourism and Hospitality) – University of Guelph Professor
MBA (Business Administration) – Harvard Graduate School of Business Administration BA (Business Administration) – University of Western Ontario Professor and Program Coordinator
PhD (Computational Physics) - University of Sao Paulo, Sao Carlos, Brazil MA (Physics) - University of Sao Paulo, Sao Carlos, Brazil BA (Physics) - University of the State of Sao Paulo, Rio Claro, Brazil Professor
MBA (Business Administration) – McGill University BASc (Mechanical Engineering) – University of Ottawa Professor
PhD (International Marketing) – Panjab University MBE (Marketing) – Punjabi University BA (Economics) – Panjab University Professor
MBA (Hospitality and Tourism Management) – University of Guelph BComm (Hotel and Food Administration) – University of Guelph Professor
PhD (Comparative Literature Critical Theory) – University of Toronto\ MA (Comparative Literature) – University of Toronto LLB (Law) – University of Toronto BA (Political Science and Italian) – University of Toronto Professor
LLM (European Business Law) – University of Nijmegen LLM (International Trade Law) – University of Essex LLB (Law) – University of West Indies Professor
MBA (Business Administration) – University of Western Ontario Professor
LLM (Labour and Employment Law) – York University LLB (Law) – University of Toronto BA (History) – Queen’s University Professor and Program Coordinator
MA (Economics) – Queen’s University BA (Economics) – York University Professor
PhD (Economics) – University of Toronto MA (Economics) – Queen’s University BSc (Economics) – Université de Montréal Professor and Program Coordinator
PhD (Entrepreneurship and Small Business Management) – University of Hertfordshire MSc (Organization Development) – Pepperdine University BSocSc (Political Science) – University of Ottawa Professor
PhD (Economics) – University of Toronto MA (Economics) – University of Guelph BA (Management and Economics) – University of Guelph Professor
MBA (Business Administration) – Northwestern University BComm (Business) – University of Saskatchewan Professor and Program Coordinator
MBA (Business Administration) – Dalhousie University MA (Russian Studies) – Carleton University BA (Russian and Political Science) – McGill University Professor
MBA (Business Administration) – University of Toronto BA (Sociology) – University of Western Ontario Professor
MA (Counselling Psychology) – New York University BA (Psychology) – McMaster University Professor
MBA (Business Administration) – Universite Libre de Bruxelles BSc (Engineering) – Bogazici University Professor
PhD (Applied Economics) – Purdue University MSc (Economics) – Purdue University BSc (International Economics and Trade) – Babes Bolyai University Professor
MAcc (Accounting) – University of Waterloo BEd (Business) – University of Western Ontario BA (Accounting) – University of Waterloo Professor
MBA (Hospitality Management) - University of Guelph Professor
PhD (Industrial Relations and Human Resources) – University of Toronto MIR (Industrial Relations and Human Resources) – University of Toronto BASc – York University Professor
PhD (Financial Forecasting) – University of Glamorgan MSc (Management and Development of International Financial Systems) – University of Glamorgan BSc (Accounting) – Al-Mustansiriya University Professor
PhD (Economics) – Jawaharlal Nehru University MBA (Business Administration) – University of Ottawa MA (Economics) – University of Toronto MPhil (International Studies) – Jawaharlal Nehru University MA (Economics) – University of Delhi BA (Economics) – University of Delhi Professor
PhD (Management) – Queen’s University BBA (Business Administration) – University of New Brunswick Professor
MASc (Fashion Merchandising Management) – State University of New York BA – University of Toronto Professor and Program Coordinator
PhD (Geography and Environmental Management) – University of Waterloo MA (Geography and International Development Studies) – University of Guelph BA (Geography and International Development) – Trinity Western University Professor
MPA (Public Administration) – University of Victoria BSc (Psychology) – McMaster University Professor
MA (Hotel Administration) - Institut de Management Hôtelier International BA (Economics and Statistics) – University of Bombay Professor and Program Coordinator
MA – York University BA – University of Toronto Professor
PhD (Corporate Strategy) – University of Pau et des Pays de L’Adour MBA (Business Administration) - University of Pau et des Pays de L’Adour BBA (Business Administration) – University of Shenyang Professor
PhD (Economics) – York University MA (Economics) – York University MSc (Economics) – International Islamic University Professor
MBA (Business Administration) – Cornell University MBA (Business Administration) – Queen’s University LLM (Law and Technology) – University of Ottawa BA (English and Psychology) – University of Victoria Professor
MBA (Financial Management) – Central Michigan University BA (Business Administration) – Wilfrid Laurier University Professor
MBA (Business Administration) – Athabasca University BComm (Retail Management) – Ryerson University Professor
PhD (Management) – Federal University of Santa Catharina, Brazil MSc (Production Engineering) – Federal University of Santa Catharina, Brazil Certificate (University Teaching) – Carleton University Certificate (University Leadership and Administration) – Inter-American Organization for Higher Education Internship, Sherbrook University, PQ Professor
As Internet sales from both business-to-business and business-to-consumer reach into the trillions of dollars worldwide annually, Humber’s combination of a general business degree and broad computer and communication technology skills will make you more competitive in the job market.
The integration of information systems with web communications allows businesses to refine customer service, enhance manufacturing and inventory control, develop interactive websites, market products and services to multiple audiences, and more. This increases the need for talented graduates with the digital business skills and knowledge to help companies compete in the global commercial economy.
As a graduate of our program, your career options may include communications and digital marketing specialist, digital manager, project manager, Internet marketer, content manager, web developer, social media co-ordinator, pricing analyst, marketing co-ordinator, market analyst, product manager, distribution manager, purchaser/buyer, operations manager, quality supervisor and online support. This degree will help you gain the skills and knowledge that are the foundation for future managerial positions, as well as the capabilities necessary to start your own business.
As you become adept at conducting business electronically, providing web-based customer service, promoting products and services, and collaborating with business partners online, you’ll be on your way to changing the way business is being done globally and locally.
Our graduates have been hired by Shopify, TJX, CGI, GE–General Electric, Corus Entertainment, CIBC, City of Toronto, CCV Insurance and Financial, Ticketmaster Canada, TD Canada Trust, Home Depot, Bell Canada, Loblaw Companies Ltd., Bank of Montreal, Adidas, Summitt Energy, Taro Pharmaceuticals, and Tetley, as well as Ontario’s Ministry of Government Services, not-for-profit and public service organizations, and small- and medium-sized manufacturing and consulting businesses.
Faria Islam is proud to be a Humber alumni. Always happy to talk about her experience at Humber Faria recently spoke with new Digital Business Management students during Orientation. Read more about her experience, in her own words.
The Digital Business Student Association (dBSA) was formed by a group of students at The Business School who shared a vision of creating an inclusive, student-run organization with the aim of providing all students enrolled in the program with opportunities for extracurricular learning experience.
Degree students may qualify for Study Abroad opportunities.
Humber has been granted consent by the Minister of Training, Colleges and Universities to offer this honours degree for a seven-year term starting March 23, 2015. In conformity with the Minister’s criteria and requirements, Humber will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Humber shall ensure that all students admitted to this above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.