Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.
The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.
A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.
Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
Business Diplomas Built on a Common Platform Give You 1 Year to Decide
Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.
Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.
Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.
If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.
On Wednesday, April 13, 2016, soon-to-be Humber Business Marketing graduates gathered in the Seventh Semester Room at Humber North Campus to hear from program alumni about what awaits them in the world of marketing.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.