Tourism Students Visit Niagara’s Latest Attraction

Field Trips are back! During the Fall 2022 semester, three tourism student cohorts, accompanied by Professors Anke Foller-Carroll, Liz Stevenson, and Diane Keefe, travelled to Niagara Falls for the day to scope out a world-class tourism destination from a travel professional perspective.

The focus was to experience the tourism product from a customer but also seller perspective: what attractions are different target markets interested in, what are the logistics involved in moving small and large groups through a destination, and what components add up to a good and salable tour product?

In pursuit of their curriculum, students visited the destination's latest attraction, the Niagara Parks Power Station and Tunnel. Its interactive exhibits on the history of Niagara's power generation and the 1km tunnel that leads to the observation deck at the river's edge right at the base of the Canadian Horseshoe Falls, proved to be the unofficial student favourite! The outstanding weather created a ubiquitous rainbow over the Falls making for postcard-like memories and Instagram posts.

Lunch at the Table Rock Market included appetizers and a main course followed by ice cream. Abbie Arnott, Manager, Domestic & Leisure Trade Sales, Niagara Parks Commission, was a key partner in making this visit a huge success and shared her professional insights into increasing visitation to the Niagara Parks area by attracting visitors from Canadian and international markets.

A short drive along the Niagara Parkway with a quick stop at the Niagara Whirlpool on the way home concluded a highly successful outing.

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