HLOs:
By: Tvisha Bawa, Fashion Management Graduate Certificate student
As the plane touched down in England, anticipation and excitement filled the air. The week ahead wasn’t just about attending a conference; it was an opportunity to immerse myself in the UK’s rich academic and cultural environment while capturing countless Polaroids of breathtaking views. The historic city of Nottingham, with its seamless blend of tradition and innovation, mirrored my journey—a fusion of academic growth and personal exploration.
Insights from the Nottingham Trent University (NTU) Fashion Conference
"One week flew by in a blink of an eye, didn’t it?" I remarked to Avery Summers, a close friend and an accomplished industry professional, as we reflected on this transformative experience. Now, I’m eager to share exclusive insights to make your study abroad journey even more meaningful. "It certainly did! What felt like a whirlwind of activities merged seamlessly into one unforgettable week," Avery said, recalling her time at the fashion conference hosted by Nottingham Trent University (NTU) in June 2024. The event, rich in cultural and intellectual engagement, featured banners from some of the UK’s most prestigious institutions, including the University of Leeds, Northumbria University, and the University of the Arts London. Humber Polytechnic, as one of the few North American institutions present, sparked essential conversations about in fashion education.
I asked Avery, “How would you rate your experience at the conference for future students who plan to follow this path in the coming years?” “It was an incredible opportunity", said Avery. "Between the student presentations, poster sessions, and keynote speakers, there was so much to absorb. I presented on systems thinking, a concept I picked up from our industry seminar. It’s still relatively new in fashion, so sharing it on such a high-profile platform was both challenging and exciting. The chance to network with such a diverse group of professionals made the experience even more valuable."
Exploring Fashion and History
A fashion student’s dream: conversations over coffee about revolutionary ideas, learning new concepts in fashion, and exploring innovations like health-oriented clothing. Count me in! Looking back on our time at NTU, I would be remiss not to mention the fun and cultural activities we experienced. While "study abroad" may sound purely academic, it was so much more. Despite the busy professional schedule, we found time to dive into Nottingham’s vibrant culture, thanks to NTU students and Mary-Ann Ball, a senior lecturer at NTU.
A highlight of our cultural immersion was the Nottingham Castle and its museum. The city’s rich history in the lace industry, prominently featured in the museum’s exhibits, gave us a glimpse into a key chapter of the Industrial Revolution. Nottingham transformed lace production by introducing machines that could create lace nets, an innovative departure from traditional handmade methods. This revolution made high-quality lace accessible to the middle class, broadening its reach beyond the wealthy elite. The museum’s displays not only explored the industry’s rise but also showed how technological advancements turned Nottingham into a global hub for lace production. "What stood out most to me," Avery reflected, "was how this shift in manufacturing made lace a symbol of progress, allowing a once-luxury material to become a staple for the middle class. It was incredible to witness how one city's ingenuity had such a global impact." The exhibit reminded us of how fashion, much like technology, evolves continuously—often with lasting influence.
Rethinking Marketing
We also visited Raptor headquarters in London, a highlight of our trip. "What were your key takeaways from Raptor, especially in terms of their approach to marketing?" I asked. Raptor, a student-focused marketing agency, is transforming traditional marketing models. “It was refreshing to see how they’ve redefined the way brands engage with younger audiences. I was especially impressed by how they connect students looking for real-world experience with brands that want to tap into that demographic. It’s a brilliant way to reach target consumers while nurturing future talent," said Avery. “Exactly!", I replied. "It felt like a win-win for both sides and their focus on blending the client’s brand identity with something as relatable as a night out? That was brilliant. It showed how well they understand their market. It’s not just about selling a product. They create an experience, and that’s what I think sets them apart from other agencies. It felt like they were genuinely invested in the brands and the students."
A Global Perspective
As our journey drew to a close, the value of these experiences became clear. The conference gave us a platform to share ideas and learn from global leaders, while our explorations of Nottingham and visits like Raptor provided fresh perspectives on the fashion industry. This trip deepened our understanding of fashion’s evolving landscape and global connections. We returned home with new insights, valuable networks, and a clearer sense of the opportunities ahead. In the end, stepping outside our familiar environments—both academically and geographically—was the key to growth, and I look forward to seeing future students take this experience even further.