Fashion Faculty Member Co-Authors Research on Market Resilience

Fashion Management faculty member, Dr. Vladimira Steffek, has co-authored a research paper published in the International Journal of Emerging Markets, a globally recognized academic journal, focused on business innovation and strategy in developing economies.

The study explores how small and medium-sized enterprises (SMEs) in Central and Eastern Europe can successfully grow and adapt in the face of external instability—such as economic uncertainty or political shifts. The research underscores the importance of maintaining a strong customer focus and adopting flexible planning strategies to remain resilient and competitive.

This publication offers valuable insights for both industry professionals and policymakers and exemplifies how Humber faculty are contributing research that shapes smarter, more adaptive business practices in today’s complex global environment.

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