Unlocking SEO Strategies: Humber Grad Shares Expert Insights
HLOs: 
Digital Business Management students in the BUS 2504: Web Development course had the opportunity to learn from Humber graduate and SEO industry expert Vitalii Starov. As a guest speaker, Vitalii delivered a highly informative session on search engine optimization (SEO) strategies, offering practical tools and techniques that students will apply to their current web development projects.
The websites under development are part of an interdisciplinary collaboration between Digital Business Management and Baking and Pastry Arts Management students in the BAKE 253: Bakery Management and Entrepreneurship course, taught by Chef Alastair Gray. The goal is to equip students with the skills needed to design fully functional, SEO-optimized websites for their bakery business concepts.
During his presentation, Vitalii explored key SEO concepts such as keyword research, on-page optimization, and technical enhancements for search performance. His guidance is expected to improve the visibility and effectiveness of the students’ digital projects.
Key takeaways from the SEO session included:
- Keyword Research: Selecting the right keywords based on audience intent is foundational for improving SEO performance.
- On-Page Optimization: Refining page titles, meta descriptions, and headers is critical for search engine indexing.
- Technical SEO: Improving site speed, mobile responsiveness, and user experience directly influences ranking.
- Off-Page Optimization: Building quality backlinks, engaging on social media, and collaborating with influencers enhance authority and visibility.
- Link Building: Acquiring high-quality inbound links strengthens a site’s credibility and boosts search placement.
Thanks to Vitalii's expert insights, students are now well-prepared to integrate these strategies into their websites, ensuring they are not only well-designed but also discoverable online.
