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Business - Marketing

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Program Code: 02411
Credential: Diploma
Program Length: 4 semesters
Start Dates: January, May, September

Program Overview

Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research and analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.

  2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.

  3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.

  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.

  5. Contribute to the development of strategies related to pricing for a product, good and/or service.

  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.

  7. Participate in conducting market research to provide information needed to make marketing decisions.

  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.

  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.

  11. Develop learning and development strategies to enhance professional growth in the field.

  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.


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Work Placement

Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Your Career

Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, website administrator, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Related Programs

Program Availability

Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
May 2023 North Open
Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 North Open
January 2024 North Open
May 2024 North Open
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
May 2023 North Waitlisted
Start dates between Sept 2023 - Aug 2024
START DATE LOCATION STATUS
September 2023 North Open
January 2024 North Opening Soon
May 2024 North Opening Soon

Business Marketing - Grads Give Back 2017

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Watch the video "Marketing Grads Give Back" to hear what our graduates are doing now.


Humber Students Benefit from Five Centres of Innovation (COIs)

The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.

About the COIs  

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Fri, January 06, 2023

On December 21st, the Longo Faculty of Business hosted its annual holiday party in person for the first time in two years and was held in the newly renovated office space at the North campus.

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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Christine McCaw, program co-ordinator
416.675.6622 ext. 4611
christine.mccaw@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

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How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
      • Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

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Equipment & Device Requirements

Fees & Financial Aid

The 2022-2023 fee for two semesters was:

  • domestic: $3,759.88
  • international: $16,394.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Transfer Out Opportunities From This Program  
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