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Marketing, Business

Ministry Name: Business - Marketing

Credential: DiplomaProgram Code: 02411Length: 4 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
      • Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2018-2019 fee for two semesters was:

  • domestic: $4,037.70
  • international: $14,964.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$2,076.35$7,272.00
Tuition$1,501.57$6,697.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$115.00$115.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 3Domestic FeeInternational Fee*
Total$2,111.35$7,272.00
Tuition$1,501.57$6,662.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$150.00$150.00
Co-op/Placement$0.00$0.00

 

Semester 4Domestic FeeInternational Fee*
Total$1,961.35$7,272.00
Tuition$1,501.57$6,812.22
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS WITHIN HUMBER AFTER THIS PROGRAM

Humber graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of seven semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a grade of 65 per cent.
  • Any Grade 12U-level Mathematics with a minimum grade of 60 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program.  Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginnig the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option.  Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TRANSFER OPTIONS

Can't find a pathway? You can still get the credit you deserve from your previous education or your prior work or life experience.

Learn more >

Contact Us

Program Specific Questions

Christine McCaw, program co-ordinator
416.675.6622 ext. 4611
christine.mccaw@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map >

Apply through Ontario Colleges >

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

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Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

Courses Program Standards Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
  • Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
  • Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
  • Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
  • Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
  • Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
  • Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
  • Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
  • Participate in conducting market research* to provide information needed to make marketing* decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
  • Participate in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.


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Work Placement

Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
January 2019NorthOpenClosed
May 2019NorthOpenWaitlisted
September 2019NorthOpenOpen
January 2020NorthOpenOpen
May 2020NorthOpenOpen

The Humber Experience

Grads give back montage

Watch "Marketing Grads Give Back" to hear what our graduates are doing now.

The Humber Advantage

Business Diplomas Built on a Common Platform Give You 1 Year to Decide

Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.

Your Career

Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Program Events

On Wednesday, April 13, 2016, soon-to-be Humber Business Marketing graduates gathered in the Seventh Semester Room at Humber North Campus to hear from program alumni about what awaits them in the world of marketing.

Scholarships & Awards

Trophy

Students may be eligible for a number of scholarships and awards.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.