Marketing, Business
(Ministry name: Business - Marketing)
Credential: Diploma Program Code: 02411 Length: 4 semesters
To be eligible for admission, you must possess the following:
- Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
- Grade 12 English (ENG4C or ENG4U or equivalent)
- Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
- Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above
or
or
- College or university transfer status
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.
For further information, see Admission Requirements.
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.
| Date | Location | Availability | International Student Availability |
|---|---|---|---|
| September 2018 | North | Open | Open |
| January 2019 | North | Open | Waitlisted |
| May 2019 | North | Open | Open |
The 2018-2019 fee for 2 semesters is:
- domestic: $4,037.70
- international: $14,964.00
Fees are subject to change.
Fees by SemesterHumber Degree Pathways
Complete your degree with us. Humber's degrees are designed with our diploma graduates in mind. We'll give you credit for what you've already learned and help you take the next step in less time. Humber also awards a $2500 degree scholarship to diploma graduates with a program grade point average of 80% or more.
Graduates may be considered for admission to:
Accounting, Bachelor of Commerce
Humber graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of seven semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a grade of 65 per cent.
- Any Grade 12U-level Mathematics with a minimum grade of 60 per cent.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramDigital Business Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramFashion Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramFinance, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramHealthcare Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*Block semester available Fall 2017
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramHospitality and Tourism Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramHuman Resources Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramInternational Business, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginnig the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramManagement Studies, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramMarketing, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramSupply Chain Management, Bachelor of Commerce
Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term. Successful applicants must also possess:
- ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
- Any Grade 12U-level Mathematics or equivalent at the postsecondary level with a minimum grade of 60 per cent. The Math requirement must be completed prior to beginning the second semester of the degree program. Humber offers a Math equivalency course as an option. Additional course fees will apply.
Admission will be based on availability in the program.
*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.
View ProgramTransferring from Another College or University
Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.
Future Study Options
Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.
Bachelor of Applied Management
Credential Opportunity: Diploma to Degree
Location: Saint John, NB
Institution(s): University of New Brunswick
Graduates of any two-year diploma program at Humber who have attained a cumulative grade point average of 70% or greater will be eligible to enter year three of the 4-yr Bachelor of Applied Management (BAM) at the University of New Brunswick. Depending on the diploma program, students may be exempted from study in certain courses and therefore, requested to take alternate courses offered by the Faculty of Business.
For further information, contact:
Anne Marie Stephen
stephen@unb.ca
www.unb.ca/academics/programs/applied-management/general-business.html
www.unb.ca/academics/programs/
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
Bachelor of Business
Credential Opportunity: Diploma to Degree
Location: Ireland, UK
Institution(s): Institutes of Technology Ireland (IOTI)
Colleges Ontario has signed a unique agreement with the Institutes of Technology Ireland (IOTI) that allows Ontario College students to complete degree programs in Ireland. This agreement allows graduates of two-year college programs in Ontario to secure a degree with one to two additional years of further study in Ireland, depending on program. Graduates of Humber's Business Marketing diploma are eligible for consideration for admission in the following Institutes of Technology Ireland provided they have achieved or bettered a GPA of 60%:
- Bachelor of Business (Level 7) with the Athlone Institute of Technology
- Bachelor of Business (Level 7) with the Institute of Technology Blanchardstown Dublin
- Bachelor of Business (Level 7) with the Institute of Technology Carlow
- Bachelor of Business, Honours in Management (Level 8) with the Institute of Technology Carlow
- Bachelor of Business, Honours in Supply Chain Management (Level 8) with the Institute of Technology Carlow
- Bachelor of Business, Honours in International Business (Level 8) with the Institute of Technology Carlow
- Bachelor of Business, Honours in Marketing (Level 8) with the Institute of Technology Carlow
- Bachelor of Business in Marketing with the Cork Institute of Technology
- Bachelor of Business in Management & Administration - Level 7 with the Dundalk Institute of Technology
- Bachelor of Business (Honours) - Level 8 with the Dundalk Institute of Technology
- Bachelor of Business - Level 7 with the Galway-Mayo Institute of Technology
- Bachelor of Business in Administration & Information Systems - Level 7 with the Galway-Mayo Institute of Technology
- Bachelor of Business Marketing - Level 7 leading to Bachelor of Business Marketing, Honours - Level 8 with the Letterkenny Institute of Technology
- Bachelor of Business Management - Level 7 leading to Bachelor of Business Management, Honours - Level 8 with the Letterkenny Institute of Technology
- Bachelor of Business, Honours - Level 8 with the Letterkenny Institute of Technology
- Bachelor of Business, Honours in Marketing & Management - Level 8 with the Limerick Institute of Technology
- Bachelor of Business - Level 7 progressing to Bachelor of Business - Level 8 with the Institute of Technology Sligo
- Bachelor of Business in Marketing - Level 7 progressing to Bachelor of Business - Level 8 with the Institute of Technology Sligo
- Bachelor of Business Marketing with the Institute of Technology Tralee
- Bachelor of Business, Honours - Level 8 Marketing stream with the Waterford Institute of Technology
For further information, contact: http://thea.ie/co
Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.
University of Guelph-Humber Partnerships
Qualified graduates may be eligible for transfer to the University of Guelph-Humber.
Learn more >
Humber Ontario Graduate Certificates
Humber offers a number of Ontario graduate certificates to help take your education further.
Ontario Graduate Certificates >
Ontario Transfer Options
Visit ONTransfer >
Program Contact(s)
Christine McCaw, program co-ordinator
416.675.6622 ext. 4611
christine.mccaw@humber.ca
Admissions
416-675-5000
enquiry@humber.ca
International Students
Phone 1-416-675-5067
international@humber.ca
Have questions about Humber?
Book a TourApply to Humber
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
International Students
If you’re an international student, you can apply directly to Humber via our International Centre.
Fees by Semester
| Semester 1 | Domestic Fee | International Fee* |
| Total | $2,076.35 | $7,272.00 |
| Tuition | $1,501.57 | $6,697.22 |
| Mandatory Non-Tuition | $459.78 | $459.78 |
| Lab/Materials | $115.00 | $115.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Semester 2 | Domestic Fee | International Fee* |
| Total | $1,961.35 | $7,272.00 |
| Tuition | $1,501.57 | $6,812.22 |
| Mandatory Non-Tuition | $459.78 | $459.78 |
| Lab/Materials | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Semester 3 | Domestic Fee | International Fee* |
| Total | $2,111.35 | $7,272.00 |
| Tuition | $1,501.57 | $6,662.22 |
| Mandatory Non-Tuition | $459.78 | $459.78 |
| Lab/Materials | $150.00 | $150.00 |
| Co-op/Placement | $0.00 | $0.00 |
| Semester 4 | Domestic Fee | International Fee* |
| Total | $1,961.35 | $7,272.00 |
| Tuition | $1,501.57 | $6,812.22 |
| Mandatory Non-Tuition | $459.78 | $459.78 |
| Lab/Materials | $0.00 | $0.00 |
| Co-op/Placement | $0.00 | $0.00 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
"During my interviewing process for jobs, I quickly realized just how valuable the information and techniques I learned in school were."
- Shaylene, Marketing Diploma Graduate
Our Program
Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.
The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.
A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.
Courses Program StandardsSemester 1
Semester 2
Semester 3
Semester 4
Work Placement
Practise your new skills in the real-world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
The Humber Experience
Watch "Marketing Grads Give Back" to hear what our graduates are doing now.
The Humber Advantage
Business Diplomas Built on a Common Platform Give You 1 Year to Decide
Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.
Your Career
Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.
Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.
If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.
Program Events
On Wednesday, April 13, 2016, soon-to-be Humber Business Marketing graduates gathered in the Seventh Semester Room at Humber North Campus to hear from program alumni about what awaits them in the world of marketing.
Scholarships & Awards
Students may be eligible for a number of scholarships and awards.
Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.