Marketing, Business
Program Overview
Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.
The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research and analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.
A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.
Semester 3 |
|---|
| MKTG 202: Marketing & Media Communications |
| MKTG 203: Marketing Research & Analytics |
| MKTG 204: Professional Selling |
| MKTG 207: CRM & Targeted Marketing |
| MKTG 208: Creative Design Applications |
| Select 1 from the following courses |
| GNED: General Elective |
Semester 4 |
|---|
| MKTG 205: Retailing Management |
| MKTG 251: Digital & Social Media Marketing |
| MKTG 254: Small Business Planning |
| MKTG 255: Strategic Marketing |
| MKTG 260: Field Experience - Business Marketing |
| Select 1 from the following courses |
| GNED: General Elective |
Upon successful completion of the program, a graduate will:
Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.
Work Placement
Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
Business Diplomas Built on a Common Platform Give You 1 Year to Decide
Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.
Your Career
Our program is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.
Your marketing training will open doors to a wide range of career opportunities including marketing co-ordinator, marketing assistant, product consultant, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, website administrator, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.
If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.
Program Availability
Business Marketing - Grads Give Back 2017
Watch the video "Marketing Grads Give Back" to hear what our graduates are doing now.
News Feed
Business Marketing Grad, Katherine Franco Rey Shines a Light on Her Digital Marketing Career
Tue, May 31, 2022
Listen in to hear Grads Give Back: The Podcast with Katherine Franco Rey as she encourages students to be curious, to ask questions, and to be adaptable!
No news at this time.
News Feed
The Story of Devotion Behind The Franca Giacomelli Scholarship for Dedication, Achievement and Service
Mon, July 11, 2022
After 42 years of teaching, mentoring and supporting more than 10,000 students, long-time faculty member Franca Giacomelli is retiring.
No news at this time.
News Feed
Business Marketing Grad, Katherine Franco Rey Shines a Light on Her Digital Marketing Career
Tue, May 31, 2022
Listen in to hear Grads Give Back: The Podcast with Katherine Franco Rey as she encourages students to be curious, to ask questions, and to be adaptable!
No news at this time.
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Fees
The 2022-2023 fee for two semesters was:
- domestic: $3,759.88
- international: $16,394.00
Fees are subject to change.
Scholarships
Humber Scholarships
Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.
Humber Bursaries
Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.
External Awards, Bursaries & Scholarships
Find out more information about external scholarships and bursaries, visit External Awards.
Indigenous Student Awards, Bursaries & Scholarships
Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.
Explore Opportunities through Humber Pathways
Humber Pathways include:
- Opportunities to build on your college education and complete your diploma or degree at Humber.
- Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
How to Apply
Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.
INTERNATIONAL STUDENTS
If you’re an international student, you can apply directly to Humber via our International Centre.
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Open House
Nov 12, 2022