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Business - Marketing

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Program Code: 02411
Credential: Diploma
Start Dates: January, May, September
Program Length: 4 semesters

Program Overview

Humber’s Marketing Diploma program is designed to introduce and equip you with the necessary skills, knowledge and experience for those interested in pursuing and advancing their career in marketing. Immerse yourself in the complex and innovative field of marketing with specialized courses that will teach you how to go beyond traditional business marketing skills and creating a match between the needs and desires of consumers. Learn how to identify and leverage opportunities in the ever-changing marketplace; use a range of new and emerging technologies to create compelling promotional campaigns; and develop effective pricing, packaging, and distribution strategies while gaining real-world experiences.

The dynamic world of marketing comes to life in our classrooms through a unique and diverse range of courses in everything from strategic marketing and media communications, professional selling, and digital and social media marketing, to marketing research and analytics, digital and social media marketing, small business planning, CRM & targeted marketing! Courses provide you with hands-on experiences and insights into creating marketing plans and campaigns while solving real-world experiences today and in the future of the complex marketing landscape. We provide you with skills that can develop, enhance and prepare you with communication and leadership skills for further education and employment that goes beyond not only your practical knowledge but as pillars to your professional development and resume going forward.

Additionally, the program will provide and support you with various opportunities to apply the theory of the learnings through a mix of individual and group project-based learning assignments and assessments. In-class activities will allow ample opportunity to think creatively, solve problems and collaborate with others while building on your marketing experience that will give you an advantage in the classroom and in the workplace. Make valuable connections with our professional and experienced faculty members who specialize in various areas of marketing. You will also gain expertise from business leaders and partners who will arm you with a robust marketing tool kit and coaching for complete student success.

Courses Program Standards

Upon successful completion of the program, a graduate will:

  1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.

  2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.

  3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.

  4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.

  5. Contribute to the development of strategies related to pricing for a product, good and/or service.

  6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.

  7. Participate in conducting market research to provide information needed to make marketing decisions.

  8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.

  9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

  10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.

  11. Develop learning and development strategies to enhance professional growth in the field.

  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

  13. Operate within a framework of organizational policies and practices, when conducting business of the organization.


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Work-Integrated Learning  

Practise your new skills in the real world with an 84-hour business in Semester 4. Students find their own field experience, which can be paid or unpaid. The business placement advisor maintains a roster of field experience opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Humber Advantages

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Earn a CPSA Accreditation

Qualified students of the Business Management, Business Administration, or the Marketing – Business programs will have the opportunity to earn their Professional Sales Certificate from the CPSA Institute as part of the programs.

Business Diplomas Built on a Common Platform Give You 1 Year to Decide

Our core business diploma programs provide first year students with an understanding of the fundamental business disciplines. Second year provides the specialized framework to launch your career through your specialization.

Grads Give Back Podcast

Grads Give Back invites graduates of Humber's Business Marketing program to share their stories about the job-search process, what they're doing now, and how Humber equipped them to succeed.

Go Abroad

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Summer Abroad

Students in this program may be eligible for a credit through Summer Abroad in Croatia, Denmark, Finland, India, Japan, New Zealand, Peru or Vietnam.

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Placement Abroad

Students have the opportunity to complete program work placements in Canada or abroad. Students may also be eligible to receive a bursary from Humber.

Study Abroad

Ready to expand your horizons? As a student in Humber's marketing diploma program, you may be eligible to have the exciting opportunity to explore diverse international destinations. Through our Summer Abroad program, you can earn academic credits while immersing yourself in the marketing landscapes of countries such as Austria, Croatia, Denmark, England, Finland, Hawaii, Italy, Japan, India, Vietnam and Wales.

Plus, Humber provides eligible students with bursaries to help cover the financial aspects of this incredible journey.

Discover the world of marketing in global contexts, seize international learning opportunities, and let your education take you places you've only dreamed of!

Your Career

Humber's Marketing diploma program is your ticket to an exciting career in marketing within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

Your marketing training will open doors to a wide range of career opportunities including:

  • brand manager
  • content specialist
  • digital marketing and media planner
  • direct marketing manager
  • e-commerce marketing specialist
  • event marketer
  • market researcher
  • marketing manager or co-ordinator
  • promotions or merchandising supervisor
  • sales representative or account co-ordinator
  • SEO specialist
  • social media manager or analyst
  • public relations specialist 

If you’re on the self-employment track, you’ll be able to use everything you learn about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

Related Programs

Program Availability

Start dates between Sept 2023 - Aug 2024
Start Date LOCATION STATUS
January 2024 North Open
May 2024 North Open
Start dates between Sept 2024 - Aug 2025
Start Date LOCATION STATUS
September 2024 North Opening Soon
January 2025 North Opening Soon
May 2025 North Opening Soon
Start dates between Sept 2023 - Aug 2024
Start Date LOCATION STATUS
January 2024 North Open
May 2024 North Open
Start dates between Sept 2024 - Aug 2025
Start Date LOCATION STATUS
September 2024 North Opening Soon
January 2025 North Opening Soon
May 2025 North Opening Soon

Business Marketing - Grads Give Back 2017

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Watch the video "Marketing Grads Give Back" to hear what our graduates are doing now.


Humber Students Benefit from Five Centres of Innovation (COIs)

The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.

About the COIs  

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Humber IGS Students Excel in ERPsim Maple Game Challenge

Humber IGS Students Excel in ERPsim Maple Game Challenge

Mon, April 24, 2023

Students enrolled in the Business Processes 1 - SCM5002 course, recently participated in the ERPsim Maple Game Challenge and demonstrated remarkable skills.

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Christine McCaw, program co-ordinator
416.675.6622 ext. 4611
christine.mccaw@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
      • Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

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Equipment & Device Requirements

Fees & Financial Aid

The 2023/2024 fee for two semesters was:

  • domestic: $3,784.68
  • international: $16,803.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Transfer Out Opportunities From This Program  
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