Marketing Students' New Food Product Hits Longo's Shelves
HLOs: 
Retail supermarket Longo's is gearing up to unveil an exciting addition to its product lineup: "pico de quinoa," a creative twist on the traditional pico de gallo, all thanks to the innovative efforts of Business - Marketing students.
As part of their senior-level course scaffolding project in the capstone course, MKTG 255: Strategic Marketing, students competed in groups to present a new food product catering to Longos' diverse customer base to a panel of judges. Among the panelists were:
- Anthony Longo, Longo's CEO
- Robert Mutch, Longo's Manager
- Alvina Casani, Senior Dean, Longo Faculty of Business
- Bruce Sinclair, Associate Dean, Longo Faculty of Business
- Christine McCaw, Business - Marketing Program Coordinator
- David Bartolini, Strategic Marketing Professor
The marketing teams were tasked with elucidating food trends to support their ideas and products, designing packaging and pricing, and crafting a minimum of four integrated marketing communication components, with a focus on demonstrating how emerging technology (augmented and virtual reality) can be utilized as "retailtainment."
The student groups showcased a range of unique product concepts, including plant-based konjac noodles with pesto, stuffed portobello mushrooms with goat cheese, plant-based glass noodle bowls, and the winning product, pico de quinoa. Alongside the honour of seeing their product on Longos' shelves soon, the victorious team received a $100 Longos Gift card each ($300.00 total).
The introduction of pico de quinoa to Longos is a testament to the innovative and creative talents of the students in the program.
Congratulations to all the students who participated in this competition, and we eagerly anticipate witnessing the exciting ideas they will continue to bring forth in the future!
Share this article:
