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Professional Golf Management and Marketing Students Deliver Successful Retail Pop-Up Activation

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Semester four students from the Professional Golf Management (PGM) - Business Administration program led a dynamic HUMBER X Levelwear Retail Activation Pop-Up Sale held across two separate dates in the North Campus E-Concourse.

The event was the result of a collaborative effort between PGM and Marketing students, who worked together throughout the semester to bring the retail initiative to life. From initial buying plans and product previews to purchasing decisions, logo treatments, pricing strategies, and promotional planning, students took full ownership of the retail process.

The cross-disciplinary team also launched marketing campaigns and managed social media outreach to promote the event. Their efforts culminated in an organized sales experience that not only demonstrated industry-ready skills but also delivered an engaging, student-focused customer experience on campus.

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Golf students at the E concourse interacting with Humber students

Golf students demoing golf

Golf student writing on a white borad signage to promote a sale

Business Administration - Professional Golf Management page