Humber Excels at OCMC 2024: Celebrating Team Success
HLOs: 
Humber Polytechnic proudly celebrates the outstanding achievements of its students at the 2024 Ontario Colleges’ Marketing Competition (OCMC). This annual event showcases the top marketing talent from across Ontario’s colleges, providing students with an unparalleled opportunity to solve real-world business challenges through case analysis, quizzes, and live presentations.
The competition fosters skill development, confidence-building, and networking among participants while connecting them with industry leaders. This year, Humber students displayed resilience, teamwork, and determination, excelling in multiple categories and solidifying Humber’s reputation for excellence.
Outstanding Performances Across Categories
Humber’s success was made possible through the dedicated mentorship of coaches from the Longo Faculty of Business and the Faculty of Media, Creative Arts, and Design.
Congratulations to the competitors and coaches who contributed to this achievement:
Category |
Students |
Coaches |
| Quiz Bowl Event | Preetkamal Kaur, Sania Na, Ali Saedi, Samreen Kaur Bansal | Prem Verma |
| Sales Presentation | Zikora Nwana | Shawn Richards |
| Job Interview | Donnie Rothstein | Paulo Ferrari |
| Entrepreneurship | Osasere Ayere, Shivani Patel | Duncan Fletcher |
| Integrated Marketing Communications | Andrew Brandon, Gianmarc Cole | Astrid Henninger |
| Advanced Marketing Strategy | Yana Abramchuk, William Vance | Bert Miklosi |
| Direct Marketing | Aarna Ajmani, Ochir Muruev | Jade Towle |
| Prospect Pitch | Raven Morris, Jesus Angel Jaime Tavizon | Pranoti Mane, Mike Rukavina |
| Marketing | Nurana Karimova, Abhay Sharma | Christine McCaw, Irene Kairys |
| Retail | Danielle Greenblat, Osasere Ayere | David Bartolini |
| International Marketing | Almina Raimkulova, Selim Zerelli | Fabian Marks, Ellen Sparling |
| Marketing Research | Vanika Prasher, Soumyodeep Sarkar | Steven Lorini |
| Competition Alternates | Shlock Poddar, Ana Sofia Rosas Zamudio, Tristan Nandlal | Christine McCaw, Steven Lorini |
In Their Words
Participants shared how the competition transformed their skills and perspectives:
“This competition made me believe, dream big, and work for it. Nothing is impossible.”
“My experience was great. Within these 8 weeks, I can see a lot of improvement in myself in terms of confidence, communication skills and presentation skills”
“I loved working with our two coaches, they are amazing people, true professionals and I learned a lot from them.”
“Awesome work from everyone involved. I would definitely do OCMC again. Many thanks to the coaches, students, and most importantly Steve and Christine who made it all happen!”
A Heartfelt Thanks
Thank you to the students, coaches, and faculty who contributed to this year’s success. Your hard work and dedication make Humber proud, and we look forward to another incredible year ahead.
A special thanks to Ian Covert of Stanfield’s, a valued member of the Business - Marketing Program Advisory Committee (PAC), for generously sponsoring the team’s uniforms. Humber's 2024 OCMC Team is proudly presented by:
Looking Ahead to OCMC 2025
The excitement continues as the 2025 OCMC prepares to take place in Kitchener, Ontario. Recruitment for Team Humber is right around the corner! If you’re a Humber student looking to challenge yourself, grow your skills, and represent your college at this prestigious event, stay tuned for more details.
Share this article:
