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Getting Gen Z to the Tee Hackathon

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In partnership with Golf Ontario and the Professional Golf Management program, the Longo Centre for Entrepreneurship (CfE) hosted the “Getting Gen Z to the Tee Hackathon”.

Students crafted innovative, AI-driven solutions to address Golf Ontario’s goal of marketing golf to a younger audience. Impressed with the creativity and practical thinking the students demonstrated, Chris Fry, Director of Marketing and Communications at Golf Ontario looks forward to incorporating their ideas and perspectives into future marketing efforts

Congratulations to all the students who participated, especially the top team of students, who were awarded $500 each!

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Small group of students and instructors standing together for a photo.

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Business Administration - Professional Golf Management