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Team NEMOS Wins the Sport Management Advanced Diploma Inaugural Sport Business Case Competition

The Sport Management Advanced Diploma program completed its first-ever sport business case competition as part of the SPRT 352 Sport Research Capstone Project for all third-year students.

Students worked in groups over the full Winter semester acting in the capacity of consulting firms, to research, analyze, strategize, and propose solutions that U SPORTS, the governing body for university varsity sport competition in Canada, could implement over the short- and long-term to increase and enhance the profile, value and return on investment of the Vanier Cup within the Canadian sport landscape. A total of 22 teams, representing 111 students participated.

In the end, seven teams advanced to the final live online case competition with an industry panel, consisting of experienced sport leaders associated with the sport of football in Canada. In the end, Team NEMOS emerged as the unanimous victor of our inaugural competition. Team NEMOS consisted of the following students: Milka Batak, Zach Kavanagh, Jalal Kamadia, Richard Pelly, and Rebecca Saccardo.


Professor Sherry Doiron would like to congratulate the winning team, the finalists, and all students for their participation in the collective efforts to make this happen and in particular, give thanks to the following panelists for their involvement:

  • Peter Baxter – Athletic Director, Wilfrid Laurier University
  • Shannon Donovan – Executive Director, Football Canada
  • Matt O’Brien – Director, Ticketing Strategy & Experience, Maple Leaf Sports & Entertainment (MLSE)
  • Craig Purcell – Owner & Principal, CSP Sports Consulting
  • Zach Weese – Manager, Governance & Special Projects, U SPORTS

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