Toronto FC Sales Account Executive/Humber Sport Business Management Alumni, Maxine Murchie along with her colleague Ally Ariganello, challenged Humber students to develop a Sales Strategy and implement it to sell single tickets. Students received ticket sales training from Toronto FC and had four weeks to attempt to sell single tickets to the last two matches of the Toronto FC 2021 Season and learn about the sales process along the way. A portion of the proceeds from each ticket sale supported Camp Oochigeas, a privately funded, nonprofit oncology camp that supports kids and families affected by childhood cancer.
In total students sold 266 tickets and gained valuable real-life experience and feedback from the sport industry professionals on their sales strategy and presentations.
Toronto FC was founded in October 2005 and joined the MLS in 2007 as the 13th team to join the League. They were the first Canadian-based franchise in the league. Toronto FC captured the MLS Cup Championship in 2017 and are seven-time Canadian Championship Winners.
The team’s business challenge is an increased competition for entertainment dollars. In addition, like many other sport and entertainment properties, the current COVID-19 pandemic has brought on challenges to draw fans. As a result, the team is looking for new and unique ways to win back fans to come to games.
Alumni, Maxine Murchie challenged Humber students to develop sales strategies that would lead to a donation for Camp Oochigeas.