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Sport Management

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Program Code: 14181 Credential: Advanced Diploma Program Length: 6 semesters Current Students can view program and course details at Current Student Resources  
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Program Overview

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations; rules and regulations governing sport; coaching standards; tournament hosting and scheduling; and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

A two-day leadership camp at the OELC (Ontario Educational Leadership Centre) helps build communication and leadership skills while guest speakers, practical training and field trips provide added benefits in preparing you for the workplace.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, Ontario Basketball and various games organizing committees. The program also includes field trips and practical training.

Courses Learning Outcomes

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.


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Upon successful completion of the program, a graduate will:

  • Assess the socio-cultural parameters that influence sport.

  • Identify and work within legal, ethical and moral issues related to sport.

  • Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  • Provide leadership in a variety of settings.

  • Apply, analyze and communicate concepts of sport management.

  • Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  • Use appropriate information technology including a variety of software programs relevant to the business world.

  • Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.

  • Apply knowledge of the HR function to the operation of a sport organization.
  • Develop customer service strategies to meet the needs of internal and external customers.
  • Plan, design and deliver sport and recreation programs.


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Work Placement

Our program includes two work placements in Semesters 5 and 6. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.

The Humber Advantage

Internship Partners

amer sports

athletics Ontario logo

boxing Ontario logo

Canadian armed forces logo

CBI health group logo

golf canada logo

golf ontario logo

live well logo

mooredale logo

obsa logo

omha logo

Ontario volleyball logo

Ontario basketball logo

softball Ontario logo

toronto logo

Toronto sports council logo

sport and social club logo


The Humber Experience

Pinball Clemens addressing students

Watch the video for highlights of the Real Talks Leadership Summit, organized by Sport Business Management Students.

sport management video

Watch the Video to see our Sport Management Students participate in the Toronto Sport Summit at Humber.

sport management video

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 Invictus Games.

North American Indigenous Games

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.

Pan Am/ Para Pan Am video

Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.


Go Abroad

Study Abroad

Qualified students in this program may apply to participate in a ten-day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.

Qualified students in this program may also apply to a study abroad service learning trip to contribute to a global community. Past service learning trips were to Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Your Career

Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • program manager/co-ordinator
  • coaching development co-ordinator
  • ticket sales supervisor
  • account executive
  • fan experience co-ordinator
  • facility, campus recreation or varsity manager

Professional Accreditations & Recognition

Certification Opportunities

Qualified students have the opportunity to earn certifications in Parks and Recreation Ontario’s HIGH FIVE Sport Program, Respect in Sport Certification, National Coaching Certification Program (NCCP) Multi-sport Competition Introduction module(s), and Automated External Defibrillator (AED) training.

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Credential: Diploma
Length: 4 semesters

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2021 North Open Open
January 2022 North Open Open

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2020-2021 fee for two semesters was:

  • domestic: $3,980.64
  • international: $15,874.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester

Domestic Fees International Fees

Additional Costs

$450 – textbooks; $240 – leadership camp experience (first semester); fees for specific industry certifications.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Bachelor of Science - Business Administration, Sport Management

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of B- or 80-82% in Humber's Sport Management Advanced Diploma may receive up to 64 credits towards the BSc, Business Administration - Sport Management program.  Sixty-four (64) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Bachelor of Business Administration Major-Entertainment Sports and Promotion Management

After successful completion of a three year Humber Advanced Diploma, Professional Golf Management or Business Administration or Sport Management, students will have approximately one academic year's worth of coursework to complete a Northwood University's BBA Major-Entertainment Sports ande Promotions Management program. After successful completion of the BBA program, students can apply for an accelerated MBA program or the twenty-four (24) month MBA program offered by Northwood University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

BBA Sport Management

For those students who complete a 3 year diploma at Humber, Davenport University will grant the student 90 credit hours toward the completion of a bachelor degree program. You will need to complete a minimum of 30 credit hours (approximately one year of full-time attendance) to meet residency and program requirements and to complete your bachelor degree program. Students must complete a minimum total of 120 semester credit hours to earn a bachelor degree. The total credit hours will include the completed 3 year diploma classes plus any courses completed through Davenport University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Program Specific Questions

Rick Simone, program co-ordinator
416.675.6622 ext. 4212
rick.simone@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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