Sport Management
Program Overview
Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.
You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.
Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, Ontario Basketball and various games organizing committees. The program also includes field trips and practical training.
Semester 3 |
|---|
| SPRT 200: Sport Organizations in Canada |
| SPRT 203: Sport Event Management |
| SPRT 214: Human Resources Management |
| SPRT 218: Sport Marketing |
| SPRT 219: Facility Operations |
| Select 1 from the following courses |
| GNED : General Elective |
Upon successful completion of the program, a graduate will:
Assess the socio-cultural parameters that influence sport.
Identify and work within legal, ethical and moral issues related to sport.
Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.
Provide leadership in a variety of settings.
Apply, analyze and communicate concepts of sport management.
Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.
Use appropriate information technology including a variety of software programs relevant to the business world.
Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.
- Apply knowledge of the HR function to the operation of a sport organization.
- Develop customer service strategies to meet the needs of internal and external customers.
- Plan, design and deliver sport and recreation programs.
Work Placement
Our program includes two work placements in Semesters 5 and 6. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.
The Humber Advantage
The Humber Experience
Watch the video for highlights of the Real Talks Leadership Summit, organized by Sport Business Management Students.
Watch the Video to see our Sport Management Students participate in the Toronto Sport Summit at Humber.
Watch the video to see our Sport Management students raise awareness for the Toronto 2017 Invictus Games.
Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.
Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.
5th Semester Abroad
Students are involved in volunteer projects based on their areas of interest and participate in unique local activities and excursions in places like Finland.
Summer Abroad
In intensive 3-week summer school programs, students will study subject areas like tourism, international business and more in places like Finland.
Placement Abroad
Students have the opportunity to complete program work placements in Canada or abroad. Students may also be eligible to receive a bursary from Humber.
Faculty Led Study Tours
On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals in Florida.
Study Abroad
Qualified students in this program may apply to participate in a ten-day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.
Qualified students in this program may also apply to a study abroad learning opportunity. Study abroad opportunities have included trips to Finland, Nunavut and Nicaragua.
These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.
Your Career
Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.
Potential jobs include:
- account executive
- coaching development co-ordinator
- facility, campus recreation or varsity manager
- fan experience co-ordinator
- program manager/co-ordinator
- sport event and marketing co-ordinator
- sponsorship co-ordinator
- ticket sales supervisor
Professional Accreditations & Recognition
Certification Opportunities
Qualified students have the opportunity to earn the following certifications as part of the program:
- Respect in Sport Certification
- National Coaching Certification Program (NCCP)
- Multi-sport Competition Introduction module(s)
- Automated External Defibrillator (AED) / CPR
Additional requirements may apply.
Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.
Related Programs
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Humber Students Benefit from Five Centres of Innovation (COIs)
The Humber Centres of Innovation Network demonstrates our strong commitment to providing an experiential learning environment for students. Students and faculty work with industry partners on real-world challenges to prepare them to become the innovative and strategic problem-solvers of tomorrow. Come to Humber and experience interdisciplinary learning across five COIs.
About the COIsNews Feed
Winter 2023 Virtual Conference: Insights into the Digital Business World
Tue, March 14, 2023
The Winter 2023 Virtual Conference was an excellent opportunity for students to gain insights into the latest trends and practices in the digital business world.
Taste Testing and Web Design: A Collaborative Project Between Baking and Pastry Arts and Digital Business Management Students
Tue, March 14, 2023
Digital Business Management students worked with Baking and Pastry Arts Management students on a collaborative project to develop a Café Reviews blog.
From the Coliseum to the Slopes: International Students Take on the Canadian Winter
Mon, March 13, 2023
This winter marked the first time many international partnership program students experienced a Canadian winter.
Swinging into Action: PGM Students Inspire the Next Generation of Golfers
Mon, March 13, 2023
In an effort to promote golf among youth, the Professional Golf Management (PGM) students participated in Golf Canada's Golf in Schools program.
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On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.
