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Sport Management

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Program Code: 14181 Credential: Advanced Diploma Program Length: 6 semesters
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Program Overview

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations; rules and regulations governing sport; coaching standards; tournament hosting and scheduling; and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, Ontario Basketball and various games organizing committees. The program also includes field trips and practical training.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  1. Assess the socio-cultural parameters that influence sport.

  2. Identify and work within legal, ethical and moral issues related to sport.

  3. Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  4. Provide leadership in a variety of settings.

  5. Apply, analyze and communicate concepts of sport management.

  6. Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  7. Use appropriate information technology including a variety of software programs relevant to the business world.

  8. Apply, analyze and communicate accounting, economics and finance concepts pertinent to the operation of any organization.

  9. Apply knowledge of the HR function to the operation of a sport organization.
  10. Develop customer service strategies to meet the needs of internal and external customers.
  11. Plan, design and deliver sport and recreation programs.


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Work Placement

Our program includes two work placements in Semesters 5 and 6. Placements occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These placements provide valuable experience and industry contacts.

The Humber Advantage

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Canadian armed forces logo

CBI health group logo

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live well logo

mooredale logo

obsa logo

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Ontario volleyball logo

Ontario basketball logo

softball Ontario logo

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Toronto sports council logo

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The Humber Experience

Pinball Clemens addressing students

Watch the video for highlights of the Real Talks Leadership Summit, organized by Sport Business Management Students.

sport management video

Watch the Video to see our Sport Management Students participate in the Toronto Sport Summit at Humber.

sport management video

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 Invictus Games.

North American Indigenous Games

Watch the video to see our Sport Management students raise awareness for the Toronto 2017 North American Indigenous Games.

Pan Am/ Para Pan Am video

Toronto hosted the Pan Am/ParaPan Am Games in 2015. Watch the video to see how Humber celebrated the games.

5th Semester Abroad 

Students are involved in volunteer projects based on their areas of interest and participate in unique local activities and excursions in places like Finland.

Summer Abroad

In intensive 3-week summer school programs, students will study subject areas like tourism, international business and more in places like Finland.

Placement Abroad

Students have the opportunity to complete program work placements in Canada or abroad. Students may also be eligible to receive a bursary from Humber.

Faculty Led Study Tours

On the IMG Academy trip, students will train in a world-class athletic facility and learn from industry-experienced professionals in Florida.

Study Abroad

Qualified students in this program may apply to participate in a ten-day experiential learning trip including one week at IMG Sport Academy, Florida and an experience with the Dunedin Blue Jays.

Qualified students in this program may also apply to a study abroad learning opportunity. Study abroad opportunities have included trips to Finland, Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Your Career

Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • account executive
  • coaching development co-ordinator
  • facility, campus recreation or varsity manager
  • fan experience co-ordinator
  • program manager/co-ordinator
  • sport event and marketing co-ordinator
  • sponsorship co-ordinator
  • ticket sales supervisor

Professional Accreditations & Recognition

Certification Opportunities

Qualified students have the opportunity to earn certifications in Respect in Sport Certification, National Coaching Certification Program (NCCP), Multi-sport Competition Introduction module(s), and Automated External Defibrillator (AED) training.

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

Related Programs

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Recreation and Leisure Services

Credential: Diploma
Length: 4 semesters

Program Availability

Start dates between Sept 2021 - Aug 2022
START DATE LOCATION STATUS
January 2022 North Closed
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 North Open
January 2023 North Open
Start dates between Sept 2021 - Aug 2022
START DATE LOCATION STATUS
January 2022 North Closed
Start dates between Sept 2022 - Aug 2023
START DATE LOCATION STATUS
September 2022 North Open
January 2023 North Opening Soon

News Feed

Humber Finance Society Attends Canadian Club Breakfast

Humber Finance Society Attends Canadian Club Breakfast

Mon, December 13, 2021

Michele Calpin, Program Coordinator of the BCom Finance Degree program, and two of her students on the leadership team of the Humber Finance Society were pleased to attend the Canadian Club breakfast.

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Humber Sport Management Students Team Up With Toronto FC

Humber Sport Management Students Team Up With Toronto FC

Mon, December 13, 2021

Toronto FC Sales Account Executive/Humber Sport Business Management Alumni, Maxine Murchie challenged Humber students to develop a Sales Strategy and implement it to sell single tickets.

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E-Retailing Class Host Grad Panel Events

E-Retailing Class Host Grad Panel Events

Mon, December 13, 2021

The FASH 4500 e-Retailing class hosted three Grad Panel events as part of a class assignment.

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Fundraising Management Postgrad Students Attend Association of Fundraising Professionals (AFP) Congress

Fundraising Management Postgrad Students Attend Association of Fundraising Professionals (AFP) Congress

Mon, December 13, 2021

Every November, the AFP of Greater Toronto hosts the largest fundraising conference in Canada with over 1000 delegates.

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News Feed

Service Inspired Restaurants Sends out the Call to Students for Placement Opportunities

Service Inspired Restaurants Sends out the Call to Students for Placement Opportunities

Mon, December 13, 2021

The Faculty of Business Work Integrated Learning Centre welcomed Janine Gervais, Director of Operational Support & Process Improvement.

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Humber Students Work With Oakville Jewelry Designer on a Fundraising Initiative

Humber Students Work With Oakville Jewelry Designer on a Fundraising Initiative

Mon, December 13, 2021

A huge shout out to the Humber Online Solutions team for their work with Oakville jewelry designer Luma Awad on various projects supporting her online presence.

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Work Integrated Learning Team Hosts its 2nd Virtual Career Fair

Work Integrated Learning Team Hosts its 2nd Virtual Career Fair

Mon, December 13, 2021

On November 9th and 10th, the Work-Integrated Learning (WIL) team hosted its 2nd Virtual Career Fair.

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$50,000 in Scholarship Funds for Faculty of Business’ Baking and Culinary Students

$50,000 in Scholarship Funds for Faculty of Business’ Baking and Culinary Students

Mon, December 13, 2021

Mars Canada is partnering with four of the top culinary programs across Canada including Humber College, providing $25,000 a year for two years in scholarship funding.

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News Feed

Humber Sport Management Students Team Up With Toronto FC

Humber Sport Management Students Team Up With Toronto FC

Mon, December 13, 2021

Toronto FC Sales Account Executive/Humber Sport Business Management Alumni, Maxine Murchie challenged Humber students to develop a Sales Strategy and implement it to sell single tickets.

Read More
Team NEMOS Wins the Sport Management Advanced Diploma Inaugural Sport Business Case Competition

Team NEMOS Wins the Sport Management Advanced Diploma Inaugural Sport Business Case Competition

Fri, June 04, 2021

The Sport Management Advanced Diploma program completed its first-ever sport business case competition as part of the SPRT 352 Sport Research Capstone Project for all third-year students.

Read More
Sport Management Students Gain Real-World Experience From Final Assessment

Sport Management Students Gain Real-World Experience From Final Assessment

Mon, May 10, 2021

One hundred and thirty Sport Management advanced diploma students conducted their final assessment with an industry professional from one of twenty-three sports organizations.

Read More
Virtual Networking Hour Connects Students to Industry Professionals

Virtual Networking Hour Connects Students to Industry Professionals

Mon, May 10, 2021

Second-year Sport Management students took part in a Virtual Networking Hour hosted by Professors Sherri Branscombe and Cecily Clarke in their Career Development course.

Read More

No news at this time.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4C or ENG4U or equivalent) 
      • Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2021-2022 fee for two semesters was:

  • domestic: $3,705.14
  • international: $16,414.00

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

$450 – textbooks; $240 – leadership camp experience (first semester); fees for specific industry certifications.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

WITHIN HUMBER

View Honours Degree 

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.
  • Any Grade 12U-level Mathematics or equivalent with a minimum grade of 60 per cent. Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission.  Students will be required to complete a math equivalency course during their first semester in the degree at Humber.

    Admission will be based on availability in the program.

    *The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

Apply for this degree starting in Fall 2021>   

$2500.00 Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

TO A PARTNER INSTITUTION

Bachelor of Business Administration Major-Entertainment Sports and Promotion Management

After successful completion of a three year Humber Advanced Diploma, Professional Golf Management or Business Administration or Sport Management, students will have approximately one academic year's worth of coursework to complete a Northwood University's BBA Major-Entertainment Sports ande Promotions Management program. After successful completion of the BBA program, students can apply for an accelerated MBA program or the twenty-four (24) month MBA program offered by Northwood University.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

Please contact the institution for detailed admission requirements.

BBA Sport Management

Students who complete a 3 year diploma at Humber: Davenport University will grant the student 90 credit hours towards the completion of a bachelor degree program.  You will need to complete a minium of 30 credit hours (approximately one year of full-time attendance) to meet residency and program requirements.  Students must complete a minimum total of 120 credit hours to earn a bachelors degree.  

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution.

If you still have questions, reach out to the transfer admissions team at info@davenport.edu or 1.800.686.1600.

Bachelor of Science - Business Administration, Sport Management

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of B- or 80-82% in Humber's Sport Management Advanced Diploma may receive up to 64 credits towards the BSc, Business Administration - Sport Management program.  Sixty-four (64) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Coordinator of Study Abroad and International Student Admissions
Patricia.Mahaffey@CentenaryUniversity.edu

Honours Bachelor of Interdisciplinary Studies

Humber and Seneca Colleges have entered into an agreement that increases student opportunities for degree completion at both institutions.  Humber graduates may transfer into Seneca’s Honours Bachelor of Interdisciplinary Studies with entry into Semester 5, Year 3 of the program.    

Admissions:

All applicants to Seneca degree programs are required to have successfully completed the related Humber program with a minimum overall Grade Point Average (GPA) of 3.0 (70%).

All applicants may apply through the Ontario College Application Service and must submit an official academic transcript for all course work completed at the postsecondary level.  The application must be received no later than the stated deadline for the given term being applied for in order to qualify for admission.

For further information, please contact:  academic.pathways@senecacollege.ca

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Law LLB

Humber students who have successfully completed a Diploma or Advanced Diploma in any field at Humber College and meet the requirements, will be considered for admission into the University of Gloucestershire's Bachelor of Law LLB program. 

International students should demonstrate and must provide evidence that they have attained a level of English equivalent to IELTS 6.5 overall with a minimum of 6.0 in writing. Alternative acceptable English Language qualifications can be found at: https://www.glos.ac.uk/international/

Students will be expected to attend an Academic Induction preceding entry to the program. Students admitted to the UoG program will pay the appropriate annual tuition fee rate. The definitive fees will be those published here: https://www.glos.ac.uk/international/

Students admitted to UoG from Humber will be eligible to receive the international bursary. This award, and its ruling terms and conditions, is subject to change on an annual basis. For September 2020/January 2021 entry, the applicable bursary is £3,000, and will be automatically applied against tuition for successful applicants from Humber. Please note that the bursary is only available to students who are studying full-time at the UoG on campus in the UK, and completing a full degree (not available for distance learning or master's stage students).

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact us for more information:

Shandin Rickard-Hughes
International Marketing & Student Recruitment Manager, Americas
srickardhughes@glos.ac.uk

Contact Us

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

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Contact Information

Rick Simone, program co-ordinator
416.675.6622 ext. 4212
rick.simone@humber.ca

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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