Sport Management

Humber’s Sport Management advanced diploma program prepares you to manage the business of sport.

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations, rules and regulations governing sport, coaching standards, tournament hosting and scheduling, and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, Ontario Basketball and various games organizing committees. The program also includes field trips and practical training.

Our program includes two field experiences in Semesters 5 and 6. Field experiences occur across industry sectors including professional sport associations, community and amateur sport governing bodies, and private sector sport organizations. These field experiences provide valuable practical and professional skills and industry contacts.

Qualified students in this program may apply to participate in an experiential learning trip. 

Qualified students may also apply to a study abroad learning opportunity. Previous study abroad opportunities have included trips to Finland, Nunavut and Nicaragua.

These trips vary each year and are subject to availability and eligibility requirements. Additional fees apply.

Our graduates can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

• account executive
• coaching development co-ordinator
• facility, campus recreation or varsity manager
• fan experience co-ordinator
• program manager/co-ordinator
• sport event and marketing co-ordinator
• sponsorship co-ordinator
• ticket sales supervisor

Certification Opportunities

Qualified students have the opportunity to earn the following certifications as part of the program:

• Respect in Sport Certification
• National Coaching Certification Program (NCCP)
• Multi-sport Competition Introduction module(s)
• Automated External Defibrillator (AED) / CPR

Additional requirements may apply.

Note: The requirements for the additional credential(s) are determined by the granting body, which is independent from the College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.