International Business Students Organize Webinar with Insightful Guest Speaker
Bachelor of Commerce - International Business student and Vice President of Digital Marketing at the International Business Association (IBA) Kamaldeep Kaur, hosted the final winter webinar in the Guest Speaker Series.
Zeyneb Aydin, Associate Vice President at The Research Strategy Group, delivered a presentation entitled Market Research and Strategy: An International Angle. Her lecture focused on the performance of market research analysis - considering market segmentation and cultural differences in international markets, as well as its customization to heterogeneous international markets.
The webinar ended with a lively Q&A period in which students showed great interest in market research, especially in Zeynep’s experience with past clients and projects.
