Fundraising Metrics Matter

Kirk Schmidt, a fundraising metrics expert from Wisely joined the Fundraising, Data Analytics for Decision Making class to speak about the most used fundraising metrics (average gift, retention rate, and lifetime value). Students learned how to explain what happens when these metrics change, alternative and complementary metrics, and important things to think about when using them. Students participated in an activity that emphasized the need to look at a number of different metrics to understand and interpret what's happening.

Most people don't know about the science behind fundraising. Students at Humber are learning all about it and how to turn data insights into stronger strategies. Learn more about Kirk’s work through LinkedIn and Udemy.