Eight students from the Bachelor of Commerce – Fashion Management program participated in a work-integrated learning project for the Norwegian Fashion Hub and Innovation Norway coordinated by Program Coordinator, Bruce Sinclair. Humber College recently won the contract for this project over other Toronto based universities and colleges.
The students were tasked with researching and writing a market survey of the Canadian fashion retail landscape. The robust survey tackled a wide variety of topics including, pathways to entry and supply chain, sustainability, racial equity, the post-COVID-19 landscape, consumer retail patterns and the Canadian take on fashion.
The students worked in pairs to cover each of the topics and held weekly client meetings over Zoom with Innovation Norway to provide status updates and ask the client questions. They also conducted expert interviews with Program Advisory Committee (PAC) members from TJX, Hudson’s Bay, Holt Renfrew and Retail Resource Partners.
The student response to the project was fantastic. In the wrap-up meeting with Innovation Norway, all the students expressed how grateful they were for the opportunity and that they enjoyed developing their research skills and applying the knowledge they had learned through their time at Humber. Innovation Norway also expressed that they were very impressed with the students’ quality of work and dedication to the project. The Norwegian Fashion Hub is already thinking about the next steps and initiatives in the Canadian market for 2021.