Fashion Management students from Humber, in collaboration with Nottingham Trent University (NTU) fashion students, engaged in an online project with the Commonwealth Fashion Council (CFC), aiming to shape a better future for the fashion industry.
Over the course of six weeks, a total of 158 students collaborated in teams under the guidance of mentors from Humber College, including Rossie Kadiyska and David Neumann, as well as their NTU counterparts Mary-Ann Ball, Guan Congying, Liz Bolt, and Sajida Gordon. The project fostered a dynamic online classroom environment, where industry experts were invited as guest speakers to share insights on fashion business models, NFTs, the fashion metaverse, and artificial intelligence (AI). Equipped with critical thinking skills and an emphasis on sustainability, the students presented proposals to the industry partner, envisioning a future CFC aligned with their desired outcomes.
Among the proposals put forward by the students, several gained favour with the industry client, including:
A proposal for the establishment of a permanent society known as the Commonwealth Student Fashion Council, which would be integrated within universities worldwide, particularly in nations that are part of the Commonwealth. This initiative aims to bring together students from diverse backgrounds, not limited to fashion, to collaborate on projects for the organization. Key elements such as NFTs, blue fashion, and sustainability would be incorporated.
The creation of a platform that enables emerging talents and brands to collaborate under the umbrella of the CFC, generating new streams of revenue. Additionally, students recommended redesigning the council's website to enhance user-friendliness.
A partnership between the CFC and museums globally, with the objective of creating and curating unique pop-up exhibits infused with technology, in collaboration with local fashion artists.
A proposal for the development of a cutting-edge tech platform for the CFC, leveraging the latest advancements in fashion avatars, NFTs, and the metaverse.
The CFC expressed immense satisfaction with the outcomes and extended internship opportunities to the top two finalists.
Reflecting on the project, Alanna Fairey, Commonwealth Fashion Content Editor, shared her appreciation for the students' dedication and hard work: "...thank you for all of the hard work you have done these last few weeks. I am both humbled and proud to see the thought, care, and work that went into your pitches for CFC. I have said this several times, but you all made my job very hard trying to narrow down the finalists and winners."
Fairey further emphasized the talent exhibited by the student cohort, expressing utmost confidence in their future success: "What is very clear to me is that this cohort is exceptionally talented, brilliant, and capable of great things. I have no doubts whatsoever that you are all going to go on and do great things."
The CFC extends its congratulations to all the participating students, recognizing their valuable preparation for the contemporary workplace and ideas toward a better future for the fashion world.