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Fashion Management Student Places First in Ryerson CREA Charrette

During the third week of November, six Fashion Management Postgraduate students had the opportunity to participate in the 4th annual CREA 2020 Charrette.

The CREA (Canadian Retail Education Association) Charrette is a retail fashion event organized by Ryerson University. This year it was held virtually this year due to current events. More than fifty participants from eight different institutions accounted for a total of eleven teams. Fashion Management Postgraduate students Mariana Amesa, Anne Sebastian, Poppy Pan, Sheeba Kareem, Keethi Rajkummar, and Ashley Zhu represented Humber. Humber faculty member Vladimira Steffek was a supporter of the participating students at the event.

During the competition, students were immersed in a fashion retail business simulation and had the opportunity to interact with others from universities across Canada and the United States. The students were then placed in groups to explore the simulation together, and understanding the exercise. The task was to complete four rounds in the simulation program, making strategic decisions along the way as if managing a fashion retail business. All groups had one hour to complete each round, analyze the provided data, compare the results with the previous rounds and against the other teams, and strategize to achieve the best outcome possible. After a long day of hard work during which the teams of four connected through Zoom, it was learned that Mariana Amesa and her team had placed first.

All of the students learned the importance and relevance of collaboration through this experience. Even though they were four strangers that had just met, they came together as a team to work together. Mariana shared that thanks to the strong leadership and cooperation of her team, they successfully determined the best course of action and achieved first place.

This competition allowed everyone to work on their teamwork and communication skills. It was also a great event to grow a network in the fashion industry and learn from teammates from other fashion programs in different institutions across North America.

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Ryerson CREA Charrette winners

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