Immersive Retail: Where Fashion Meets Spatial Technology
HLOs: 
Fashion Arts and Business and Creative Technologies students, led by Professors Rossie Kadiyska and David Neumann, joined forces for a boundary-pushing challenge in immersive digital fashion.
The Spatial Creative Capture assignment brought together styling, spatial scanning, and AI storytelling, executed as a one-day collaborative design sprint. Students styled outfits using secondhand garments from The Humber Boutique, then captured them using Polycam 3D scanning. These scans were digitally composited with AI-generated environments to prototype interactive, narrative-rich retail scenes in Bezi VR software. The final deliverables included two styled outfits on mannequins, 3D mannequins' scans, virtual background using AI generated visual backdrops and virtual Bezi walkthroughs.
In under 24 hours, student teams showcased not only technical fluency but also a creative command of visual merchandising and fashion storytelling. This hands-on exercise challenged participants to innovate at the intersection of technology, sustainability, and customer experience. Students embraced new tools, new cross disciplinary teammates, and new ways of seeing the future of fashion—one rendered scene at a time.
Apply to this program