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By Marion Le Gall, Esthetician/Spa Management Professor
I was delighted to welcome my colleague, Tavia Wilson, Spa Director at The Pearl in Burlington, to the BSPA 209: Spa Business Operations 1 class. Her visit gave students an insider’s perspective on elevating spa business operations, blending her extensive professional experience with practical strategies for success.
During the session, Tavia provided a behind-the-scenes look at what it takes to run a thriving spa. Drawing on her leadership at The Pearl, she shared strategies for optimizing business performance, building strong teams, enhancing client satisfaction, and fostering a culture of excellence. Students were particularly engaged as she explored the balance between operational efficiency and delivering a luxurious, personalized client experience.
Tavia also emphasized the importance of leadership, staff training, and consistent service standards in creating memorable guest experiences. She encouraged students to think strategically about how every operational decision - from the client’s first impression to ongoing loyalty - impacts the overall success of a spa.
Visits like Tavia’s give BSPA209 students invaluable industry insights, helping them connect classroom concepts to real-world practice and envision the skills and mindset needed for future leadership roles in the spa and wellness industry. A sincere thank you to Tavia for sharing her expertise.