Entrepreneurial Enterprise Students Partner with Startups for Hands-On Capstone Success
HLOs: 
By: Susan Kates, Business Management – Entrepreneurial Enterprise Professor and Program Co-ordinator
Business Management – Entrepreneurial Enterprise students at Humber’s Downtown Campus (International Graduate School) completed their capstone projects, partnering with incredible startup companies. This capstone experience was not only an academic milestone but also a hands-on opportunity for students to immerse themselves in real-world business challenges alongside innovative partners such as:
- EcoStretch Safari: a children's yoga mat with child-focused designs
- PillowCloud: a health and wellness company dedicated to providing products to enhance the sleeping experience
- Fung-ctional™ - Fungi Brews: a chaga (mushroom) based tea with health benefits
- Kelly Yefet Consulting: a Shopify expert helping businesses build their digital marketing efforts
Throughout the semester students took on the role of consultants, applying their knowledge and skills to help these startups tackle complex problems. From business model optimization to market research and product development, the students provided well-rounded, in-depth solutions. What truly set them apart, however, was their commitment to going above and beyond expectations. Not only did they conduct thorough research, but they also delivered actionable results. Some teams even built custom websites for their partners, integrating advanced technologies like animated AI to enhance their partners’ digital presence.
Beyond working with external partners, the capstone course also provided a platform for entrepreneurial-minded students to focus on their ventures. With dedicated time and guidance, students such as Jovin Manjaly, who created a goal-setting app, Artem Korotkov, who gave distal marketing workshops and Elizabeth Ajayi, a professional photographer who wanted to start her business were able to test their concepts, gather valuable feedback, and refine their strategies in preparation for full-scale launches. This unique opportunity allowed them to blend their academic learning with practical experience, positioning them for future success in the entrepreneurial landscape.
The creativity, innovation, and dedication shown throughout the semester were truly inspiring. It was exciting to witness how students transformed theoretical knowledge into real-world impact. Their ability to craft tangible solutions not only supported their partners but also enhanced their professional growth.
As the students wrapped up the dynamic and rewarding semester, there’s no doubt that they are ready to take on new challenges. We can’t wait to see how they continue to innovate and grow, whether launching their ventures or becoming leaders in the business world. Their future looks bright, and this capstone experience has undoubtedly set the stage for even greater achievements to come.
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