Digital Business Management Students Gain Real-World Insights in Product Management at NTN Bearings Canada
HLOs: 
Students from the MGMT 4002: Product Management course participated in an engaging site visit to NTN Bearings Canada, gaining firsthand exposure to the principles and practices of product management in a professional setting.
Hosted by industry experts Paul, Rita, and Marcus, the session provided students with valuable insights into building trust, fostering brand connections, and leveraging word-of-mouth marketing alongside human expertise. The experience offered a comprehensive blend of learning and networking, bridging academic concepts with practical applications.
