Crafting Innovation and Sustainability: A Peek Inside MOB Beauty's Lab
HLOs: 
Cosmetic Management graduating student, Sharmishta Varma, delved into the realm of makeup innovation and sustainability by reconnecting with Victor Casale, Co-Founder and CEO of MOB Beauty. Situated in Woodbridge, Ontario, MOB Beauty's laboratory serves as the hub for their inventive, refillable cosmetics.
With over two decades of experience in product development for renowned brands like MAC and Cover FX, Victor approaches his craft akin to a seasoned chef in a kitchen. Rows of products in various stages of production, state-of-the-art equipment, and an array of colour pigments and mica create an environment unlike any other.
While consumers may swiftly choose a new lipstick shade, the journey to crafting the perfect formula, packaging, and hue spans years. MOB Beauty prioritizes excellence in product quality while revolutionizing single-use packaging norms, with a dedication to clean beauty that commences right in their lab.
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