Business Marketing Grad, Katherine Franco Rey Shines a Light on Her Digital Marketing Career

Listen-in to hear Grads Give Back: The Podcast with Katherine Franco Rey as she encourages students to be curious, to ask questions and to be adaptable!

When the firm Navvia called for a recommendation on graduate Katherine Franco Rey, it was no surprise! Katherine made her mark in the Business Marketing program at Humber College, earning the Internet Marketing award for her creativity, analytical skills, and ability to build online engagement. She also shone with her first-place finish, representing Humber College at the Quiz Bowl event at the Ontario Colleges’ Marketing Competition.

Listen in to hear about Katherine’s path from a Humber College student to a digital marketer at Navvia, a B2B technology company where, as a marketing coordinator, Katherine applies her marketing skills and savvy. Her role encompasses various responsibilities from analytics to email marketing and from social media to digital content creation. Katherine specializes in inbound marketing, including content marketing and CRM.

Throughout this podcast, you will hear Katherine talk about her career path, as well as the tools and approaches that help her achieve her goals. She will discuss marketing trends, how to keep up in the rapidly changing world of digital marketing, and the resources that she uses to stay current. Katherine imparts networking tips for new grads and points to the importance of portfolios in getting a job.

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A Little About Katherine Franco Rey

Katherine graduated from the Business Marketing program in 2020, diving into the program as an international student from Colombia where she earned a degree in Industrial Engineering and where she also owned and managed a clothing business. Katherine is very supportive of Humber Business Marketing grads and invites you to connect with her on LinkedIn and to see more about Navvia.

Thank you Katherine for connecting with us on this podcast and helping our students with your advice, tips and pointers. Stay in touch!