Upon graduation from the Marketing Degree, grads will earn an SAS Certificate in Marketing Analytics. This is very exciting news as now The Longo Faculty of Business is the only Polytechnic Degree in Ontario to have this type of certification. Thank you very much to Dr. Na Sui and Dr. Youssef Youssef for helping to facilitate this partnership.

Learn more about the SAS-Humber College Joint Certificate. 

In the Marketing Management competition, students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.

In addition to her second place win, MaryJo also took home four other medals, which included:

• Silver Ribbon Medals - Top 10 Test Score & Top 10 Case Study
• Blue Ribbon Medal - Top 15 Overall Finalist
• Large, Multi-colour ribbon Medal - Top 10 Finalist

Congratulations, MaryJo, on your DECA winning streak!

In the final weeks of the fall 2018 semester, students from the Creative Design Applications course (MKTG 208) in the Marketing Diploma program grabbed the opportunity to present their design campaigns to Marketing Directors of Vena Solutions. The students used Adobe Creative Cloud applications to create a Landing Page, a LinkedIn Ad, a brochure and an Email Template. They were able to promote the functionality of the company’s services, participate in experiential learning by presenting to industry professionals and share creative ideas on how the company should be positioned in the market. Vena Solutions representatives gave students feedback on ways to improve their designs but left with stimulating ideas from our students to share with their respective Marketing teams.

The panel discussed careers and the skills needed to succeed in both the advertising and marketing fields. Thank you to our PAC member companies (IAB Canada, Twenty6Two International, Digital Quiver Inc., Mackinnon Calderwood Advertising, NABS Media Sales, Expedia) for supporting our student’s success and to Naila Charles for helping to organize the event.

Students were given a tour of their facilities and an in-depth discussion of their amazing summer internship program. Thank you to IPG Mediabrands for your time and to Naila Charles for organizing our transportation.

In 2013, shortly after moving to Canada from Romania, Irina enrolled into Humber's Business - Marketing Diploma, and, after completing the diploma program, enrolled in and completed the Bachelors of Commerce - Digital Business Management program. Through most of her educational journey, Irina has been balancing her studies with a full-time job. Currently, Irina works remotely at a local marketing agency as a marketing manager. In fact, the company she works for is where she completed her diploma program internship.

"Going to Humber and working at the same time has taught me how important it is to be self-motivated and how many great things you can achieve by organizing your time and working hard to achieve your goals," says Irina. "The biggest life lesson I learned at Humber is to never be afraid to try new things and face your fears."

With her combined career experience and education, Irina's goal is to be a professor and researcher in a marketing related specialization.

Congratulations Irina, and best of luck with your studies!

The event was well attended by students from the International Business, Marketing and Digital Business Management Degree programs, as well as faculty and staff from various departments around Humber College. The Job Market Panel of six individuals was represented by industry professionals, Program Advisory Committee members, and Humber alumni from the International Business and Marketing Degree programs.

Kicking-off with a brief introduction by members of the panel, the topics of conversation included career development, industry trends, and value creation. The students then posed industry and job-specific questions to members of the panel. Their responses were insightful and well received by the engaged and curious students. The event concluded by breaking out into a networking opportunity for the attending students.

The competition is sponsored by Ministry of Advanced Education and Skills Development and SAS. The students were competing with other post-grad students and demonstrated their strong data analytics, data visualization, team building and presentation skills throughout the competition. Congratulation to the team on their success. We are looking forward to next year’s competition.

Taught by Dr. Youssef Youssef, two teams will be working on a strategic marketing plan for Miele Canada, aiming to increase Miele’s market share in the Canadian market.

Miele is a German-based manufacturer of high-end electro domestic appliances and commercial equipment. The company was founded in 1899, and has always been a family owned and run company.Today, in North America, Miele is marketed as a high-end major appliance brand. The students were warmly received by Mr. Yves Dalcort, President of Miele Canada, Mr. Nelson Fresco, Vice President, Mr. Marco Distler, Director, Miele Retail, and Mr. Alan Le, Marketing Analytics manager.

During the visit, the students were introduced to Miele’s Business Model as well as to Miele’s products and services. After a visit to the Miele showroom, the students participated in a brainstorming session with Miele’s executive team on the results of the brand audit conducted by the students.

In the coming weeks, the two teams will be hard at work devising their strategy. They will then present their strategy to Miele’s Marketing team, as well as Miele’s Global CEO. This is a very exciting opportunity for our students and we wish them the best of luck as they work on what are sure to be excellent strategies.

They organized guest judges from faculty and Program Advisory Committee, booked prep rooms on-campus, and gathered runners and helpers for the big day. The event was a huge success with the top prizes being awarded to:

• First place cases - Marketing - Josh Campbell- Shields, Laura Muto, Mike Slifierz - Coaches: Christine McCaw and Akash Kumar
• Second - Research - Leslie Araoz, Erik Watt-Sorensen - Coach: Shawn Richards
• Third - International - Penelope Boucher, Gohar Shah - Coach: Ellen Sparling
• Sales Presentation - Max Parkes - Coach: Will Mlacak
• Job Interview - Sryava Medasani - Coach: Jenn Dawson
• Quiz Bowl - Disha - Coach: Sebastien Charette

We would like to send out a big thank you to our HCMC Full Coaching Team: Ellen Sparling, Christine McCaw, Sebastien Charette, Will Mlacak, David Shinwell, Jennifer Dawson, Sheila Moore, David Bartolini, Duncan Fletcher, Shawn Richards, Fabian Marks, Christopher Dunsmuir and Student Coach: Akash Kumar.