Marketing Student Accepted into Ivey Business School
Fri, January 03, 2020
Semester eight Bachelor of Commerce – Marketing degree student Sun Ho Do was recently accepted to IVEY’s Master of Management in Business Analytics.
Strategic Marketing Professor Creates Recipe for Presentation Success
Fri, January 03, 2020
Professor Sheila Moore shook up the traditional presentation format for a project in MKTG 255 by creating a tradeshow-style setting.
Mosaic North America Motivates Students at Marketing Spotlight
Mon, December 30, 2019
Humber welcomed guest speakers from Mosaic North America, an award-winning marketing agency to inspire students with their career experiences.
Alumna Gives Back with 'Pay with a Smile' Program
Wed, December 04, 2019
Business Marketing diploma alumna, Manav Jot Karwal recently launched a ‘Pay with a Smile’ program in her home-based business.
Humber Takes Second Place at OCMC 2019
Thu, November 28, 2019
Humber returned from the 2019 Ontario Colleges’ Marketing Competition (OCMC) in November with a second place overall victory.
Business Marketing Grad Becomes SEO Specialist and Author
Wed, October 09, 2019
Now an SEO Specialist, Mathias speaks about his career success and choosing an education at Humber to deepen his understanding of marketing.
SAS Launches SAS-Humber College Joint Certificate in Marketing Analytics on Acclaim
Fri, September 20, 2019
In a milestone agreement, SAS has launched the SAS-Humber Joint Certificate Badge on acclaim.
Upon graduation from the Marketing Degree, grads will earn an SAS Certificate in Marketing Analytics. This is very exciting news as now The Faculty of Business is the only Polytechnic Degree in Ontario to have this type of certification. Thank you very much to Dr. Na Sui and Dr. Youssef Youssef for helping to facilitate this partnership.
Bachelor of Commerce Student Places 2nd in Marketing Management at DECA International
Wed, May 22, 2019
MaryJo Tullo, a Bachelor of Commerce student, won 2nd Place Finalist at DECA's International Career Development Conference in Marketing Management.
In the Marketing Management competition, students are challenged with analyzing a real-world case study situation involving marketing and/or management. Environments may include but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, target marketing and Internet marketing.
In addition to her second place win, MaryJo also took home four other medals, which included:
Congratulations, MaryJo, on your DECA winning streak!
Student Takes Top Prize at UW DECA Invitational Conference 2019
Thu, April 11, 2019
MaryJo Tullo, a Bachelor of Commerce student, recently won first place in the marketing category at the UW DECA Invitational Conference 2019.
"Over the past 2 years at these events I have gotten to show leadership by telling over 500 students and employers about Humber's business school and how its marketing program is the best," said MaryJo. "I also get the opportunity to back up my words by winning. I am happy for the opportunity to be on the front lines, showing the market what Humber can do."
Congratulations, MaryJo, on this amazing achievement!
Marketing Diploma Students Present Vena Solutions
Tue, February 19, 2019
Students in the Marketing Diploma program presented their design campaigns to Marketing Directors of Vena Solutions.
In the final weeks of the fall 2018 semester, students from the Creative Design Applications course (MKTG 208) in the Marketing Diploma program grabbed the opportunity to present their design campaigns to Marketing Directors of Vena Solutions. The students used Adobe Creative Cloud applications to create a Landing Page, a LinkedIn Ad, a brochure and an Email Template. They were able to promote the functionality of the company’s services, participate in experiential learning by presenting to industry professionals and share creative ideas on how the company should be positioned in the market. Vena Solutions representatives gave students feedback on ways to improve their designs but left with stimulating ideas from our students to share with their respective Marketing teams.
PAC Members Speak with Marketing and Advertising Students
Mon, December 10, 2018
The panel discussed careers and the skills needed to succeed in both the advertising and marketing fields. Thank you to our PAC member companies (IAB Canada, Twenty6Two International, Digital Quiver Inc., Mackinnon Calderwood Advertising, NABS Media Sales, Expedia) for supporting our student’s success and to Naila Charles for helping to organize the event.
Humber Marketing Students Win Big at OCMC
Mon, December 10, 2018
Students from The Humber Business School boarded a bus and headed to London, ON, to take part in the Ontario College Marketing Competition (OCMC).
Students Visit IPG Mediabrands' Offices
Tue, December 04, 2018
On November 21st, 50 Marketing Management and Advertising Media Management students visited IPG Mediabrands' offices in downtown Toronto.
Students were given a tour of their facilities and an in-depth discussion of their amazing summer internship program. Thank you to IPG Mediabrands for your time and to Naila Charles for organizing our transportation.
Humber’s OCMC Team Receive Guidance from Visiting Industry Professional
Fri, November 02, 2018
Humber Business School’s team for the Ontario College Marketing Competition (OCMC) is entering its final weeks of preparation.
Business Grad Accepted into Masters Program at Ryerson
Mon, June 18, 2018
Irina Gorea, a Business School grad, has been accepted to the Masters of Science in Management program at Ryerson University.
In 2013, shortly after moving to Canada from Romania, Irina enrolled into Humber's Business - Marketing Diploma, and, after completing the diploma program, enrolled in and completed the Bachelors of Commerce - Digital Business Management program. Through most of her educational journey, Irina has been balancing her studies with a full-time job. Currently, Irina works remotely at a local marketing agency as a marketing manager. In fact, the company she works for is where she completed her diploma program internship.
"Going to Humber and working at the same time has taught me how important it is to be self-motivated and how many great things you can achieve by organizing your time and working hard to achieve your goals," says Irina. "The biggest life lesson I learned at Humber is to never be afraid to try new things and face your fears."
With her combined career experience and education, Irina's goal is to be a professor and researcher in a marketing related specialization.
Congratulations Irina, and best of luck with your studies!
International Business and Marketing Degree Job Market Panel
Thu, April 12, 2018
The event was well attended by students from the International Business, Marketing and Digital Business Management Degree programs, as well as faculty and staff from various departments around Humber College. The Job Market Panel of six individuals was represented by industry professionals, Program Advisory Committee members, and Humber alumni from the International Business and Marketing Degree programs.
Kicking-off with a brief introduction by members of the panel, the topics of conversation included career development, industry trends, and value creation. The students then posed industry and job-specific questions to members of the panel. Their responses were insightful and well received by the engaged and curious students. The event concluded by breaking out into a networking opportunity for the attending students.
Marketing Students Win Bronze Medal in Big Data Hackathon Competition
Tue, April 03, 2018
Marketing Degree students Adam Berg, Danielle Tellier and Nicole Teixeira placed 3rd in the Big Data Hackathon 2018 Competition at Ryerson University.
The competition is sponsored by Ministry of Advanced Education and Skills Development and SAS. The students were competing with other post-grad students and demonstrated their strong data analytics, data visualization, team building and presentation skills throughout the competition. Congratulation to the team on their success. We are looking forward to next year’s competition.
Marketing Students Visit Miele Canada Headquarters in Preparation of Capstone Project
Mon, January 29, 2018
This January, Marketing, Bachelor of Commerce students visited the Miele headquarters in preparation for their marketing capstone project.
Taught by Dr. Youssef Youssef, two teams will be working on a strategic marketing plan for Miele Canada, aiming to increase Miele’s market share in the Canadian market.
Miele is a German-based manufacturer of high-end electro domestic appliances and commercial equipment. The company was founded in 1899, and has always been a family owned and run company.Today, in North America, Miele is marketed as a high-end major appliance brand. The students were warmly received by Mr. Yves Dalcort, President of Miele Canada, Mr. Nelson Fresco, Vice President, Mr. Marco Distler, Director, Miele Retail, and Mr. Alan Le, Marketing Analytics manager.
During the visit, the students were introduced to Miele’s Business Model as well as to Miele’s products and services. After a visit to the Miele showroom, the students participated in a brainstorming session with Miele’s executive team on the results of the brand audit conducted by the students.
In the coming weeks, the two teams will be hard at work devising their strategy. They will then present their strategy to Miele’s Marketing team, as well as Miele’s Global CEO. This is a very exciting opportunity for our students and we wish them the best of luck as they work on what are sure to be excellent strategies.
The Business School Hosts the Humber College Marketing Competition
Thu, January 25, 2018
The Business School decided to host our very own Humber College Marketing Competition in place of the Ontario Colleges Marketing Competition.
They organized guest judges from faculty and Program Advisory Committee, booked prep rooms on-campus, and gathered runners and helpers for the big day. The event was a huge success with the top prizes being awarded to:
We would like to send out a big thank you to our HCMC Full Coaching Team: Ellen Sparling, Christine McCaw, Sebastien Charette, Will Mlacak, David Shinwell, Jennifer Dawson, Sheila Moore, David Bartolini, Duncan Fletcher, Shawn Richards, Fabian Marks, Christopher Dunsmuir and Student Coach: Akash Kumar.
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