Longo Faculty of Business Launches New AI Program for Professionals and Small Businesses
The Longo Faculty of Business is excited to announce the launch of a new, innovative artificial intelligence (AI) program, set to begin in February 2025. Designed for working professionals and small business owners, the program will provide participants with the tools and knowledge to integrate AI into critical business functions, from finance to human resources.
This six-course micro-credential series aims to equip learners with practical skills to remain competitive in today’s fast-paced, technology-driven business world. As AI increasingly shapes business operations, understanding its applications has become indispensable across industries. The program will offer in-depth training in AI’s impact on key areas such as marketing, sales, finance, and human resources (HR). This initiative will empower participants to apply AI tools and strategies that can improve decision-making, streamline operations, and drive innovation within their organizations.
Each course will focus on different aspects of AI, with specialized content to cater to the unique needs of working professionals and small business owners. Upon completing all six courses, participants will earn a certificate of completion, helping them demonstrate their newfound expertise.
The courses include:
- Introduction to AI – An overview of artificial intelligence, its history, and its evolving role in business.
- AI for Finance – Practical applications of AI in financial analysis, forecasting, risk management, and decision-making.
- AI for Public Administration – How AI can optimize customer targeting, enhance personalization, and drive more effective marketing strategies.
- AI for Sales – Techniques for using AI to automate sales processes, generate leads, and increase conversion rates.
- AI for HR – Leveraging AI for recruitment, talent management, employee engagement, and other HR functions.
Understanding the time constraints of working professionals and small business owners, the program will be delivered through a combination of live online sessions and self-paced learning. The live sessions will provide real-time interaction with instructors and peers, while the self-paced modules allow learners to engage with the content at their convenience.
This flexible learning structure ensures that participants can balance their professional commitments with their educational goals.
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