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IIAL Brand Challenge Highlights Student Talent

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The Innovate & Elevate: IIAL Brand Challenge brought student teams together for a five-week virtual experience centered on creativity, collaboration, and strategic thinking. Co-hosted by the Longo Centre for Entrepreneurship (CfE) and the Institute of Innovation and Advanced Learning (IIAL), the challenge invited participants to create a refreshed brand kit or brand guide that captured IIAL’s vision and impact.

Across the challenge, students moved from early concept development to polished final presentations, demonstrating strong design thinking, creativity, and teamwork. Congratulations to the winning team, who earned $525 each for their outstanding submission.

This initiative was made possible with the support of Experience Ventures and the Government of Canada, and we extend our sincere thanks to the IIAL team for their continued partnership.

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IIAL presentation on Teams

Social Media and Usability presentation slide

Brand Kit in Action presentation slide

Brand palatte presentation slide