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Advertising - Media Management

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Program Code: 20881
Credential: Ontario Graduate Certificate
Start Dates: September
Program Length: 3 semesters
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Humber is proud to have the highest graduate employment and employer satisfaction rate of the GTA colleges based on Colleges Ontario’s key performance indicators for college graduates in 2022-2023.

Program Overview

Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape. 

Courses Open "Courses" to view individual course delivery modes.

Courses

At Humber, courses are delivered in a variety of formats:

In-Person - An in-person course is delivered fully on campus.

Online Asynchronous (A) - An online asynchronous course has no fixed class schedule and allows students to engage with the course at different times according to their needs. Faculty provide modules, which are completed independently by the students according to established deadlines.

Online Synchronous (S) - An online synchronous course is delivered fully online and requires faculty and students to participate in real-time according to a fixed schedule. Classes are scheduled for a specific day and time.

Hybrid - A hybrid course is a combination of in-person and online classes and follows a set schedule. Students must be available to attend in-person classes at scheduled times during the semester.

The chart below outlines the delivery options available for each course in this program, by campus. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment. Preferences for course delivery will be considered on a first come, first served basis. Some Humber programs are also delivered fully online, where all courses are delivered online.

International students: the impact of studying from outside of Canada on Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

Course code and Name Delivery Type by Location
Course Code Course Name North Lakeshore IGS DL/Online
Semester 1
AMM 5000 Introduction to Advertising: Media Management N/A In-Person In-Person N/A
AMM 5002 Managing the Media, Client, and Advertising Agency Relationship Dynamic N/A In-Person In-Person N/A
AMM 5003 Media Management Planning, Costing and Buying: Traditional Media N/A In-Person In-Person N/A
AMM 5004 Media Measurement and Research N/A In-Person In-Person N/A
AMM 5005 Career Orientation and Industry Structure N/A Online (S) Online (S) Online (S)
AMM 5006 Professional Selling Practices and Negotiations N/A In-Person In-Person N/A
BISM 5010 Computer Business Applications N/A Online (A) Online (A) N/A
Semester 2
AMM 5007 Advertising and Media Management Computer Applications - Analysis and Modelling N/A In-Person In-Person N/A
AMM 5008 Media Management Planning, Costing and Buying: Interactive/Digital N/A In-Person In-Person N/A
AMM 5009 Media Strategies and Planning N/A In-Person In-Person N/A
AMM 5010 Media Industry Issues N/A In-Person In-Person N/A
AMM 5011 Digital e-Marketing Sales N/A In-Person In-Person N/A
AMM 5013 Integrated Marketing and Communications N/A In-Person In-Person N/A
Semester 3
AMM 5012 Field Experience - Advertising Media Management N/A TBD TBD N/A

Work-Integrated Learning  

Gain hands-on industry experience giving you the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) field experience may be completed full time in the third semester. 

Humber Advantages

decorative imageInternational Students can Stack and Stay Longer™ in Canada!
decorative imageLearn More about Placements
decorative imageIs this program right for you? Questions to Ask
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International Students can Stack and Stay Longer™ in Canada!

Double your employability with 2 times the education and experience!
Apply now for your first Graduate Certificate and get the opportunity for early admittance* into a second program in the following year. Stack your education to potentially earn credits that will lessen your course load in year two, allowing you to work or spend more time immersing yourself in Canadian culture! Extend your stay and double your employability skills through two work terms across two business programs. The extra year of studies will give you qualifications for a potential 3-year postgraduate work permit.

Placement Options

Roles in these placements have included Search and Social Planner, Content Manager, Client Strategist, Media Planner/Coordinator, Project Manager, Digital Strategist, and many more. Past placement companies include:

  • IPG Mediabrands
  • Havas Media
  • Mindshare
  • MLSE
  • Bell Media
  • Starcom
  • Joe Fresh
  • Warner Brothers
  • Corus Entertainment
  • Cossette
  • Leo Burnett
  • Mediacom
  • PhD
  • OMD
  • UM
  • Canada Dry
  • Pepsi
  • Mercedes
  • …and many more

Is This Program Right For Me?

A career in advertising is equal parts rewarding, exciting and challenging. It could be the opportunity that you're looking for. So how do you know if the Advertising - Media Management program is right for you? Ask yourself these questions:

  • Do you already have an undergraduate degree?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things media related?
  • Are you excited about conceiving and implementing media plans and strategies?
  • Do you want to work in a fast-paced, exciting industry where creative thinking and business-savviness are celebrated?
  • Do you want to work at or with some of the world’s best agencies and/or brands?

If you answered yes to these questions, then this program may be the right path for you.

Gain Skills that Employers Want

Before you start your career, you'll become familiar with a number of cutting-edge market research tools and techniques such as Comscore, Vividata, Google Adwords & Analytics, market segmentation, focus groups; as well as essential advertising practices like marketing research, planning, analysis, analytics, sales, social media, programmatic and integrated marketing communications, media planning and measurement.

What's more, to complement this industry know-how, our curriculum also includes training in professional soft skills such as leadership, team dynamics, presentations, professional writing, time management, problem-solving and more.

Projects You'll Work On

Through a combination of in-class lectures, networking opportunities, and simulated workplace assignments, you'll develop a robust advertising and media knowledge and skill base. Program projects include; creating a fully integrated marketing plan, drafting creative briefs, market research, creating and managing focus groups and business research projects for GTA-based organizations.

Another major project includes the selling Toronto Marlies (MLSE) tickets to help raise money for Camp Oochigeas, a charity that allows children affected by childhood cancer to enjoy camp and feel like kids again. You'll build your sales and business skills, while also contributing to a worthy cause.

Learn From Industry-expert Instructors

As a student in this program, you will have the advantage of learning advertising and media related skills and techniques right from the source. Our faculty is composed of advertising and media professionals with years of extensive experience. Past and current faculty job titles include manager, president, director, COO and CEO from some of the leading national agencies and brands. With a passion for teaching and their industry, the Advertising - Media Management faculty prepares students to graduate from this program career-ready.

Career Preparation

While you will gain the practical education that advertising and media employers want, you'll also learn the skills to seek and secure your future career including: preparing effective resumes and cover letters, presentation skills, interview best practices, your elevator pitch and the resources to search for internships and jobs. Other learning opportunities include informational interviews with targeted companies and networking opportunities.

Your Career

Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:

  • account co-ordinator/manager
  • brand manager
  • digital media planner/co-ordinator
  • digital strategist
  • media buyer/planner
  • media researcher
  • media sales representative
  • programmatic campaign co-ordinator
  • social media manager

Equipped with a comprehensive understanding of both the traditional and digital media landscapes gained through in-class work, practical teachings and a field experience, this program will launch your career in the advertising and media management sector.

Related Programs

Program Availability

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Block-Based Lakeshore Open
Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Block-Based Lakeshore Open

Humber is a publicly-funded institution and does not have a public-private partnership. International students graduating from Humber or Humber’s International Graduate School (IGS) are eligible to apply for a Post-Graduation Work Permit.

International Students in Canada who apply for May 2024 start could be eligible for a $1,000 Scholarship*. Apply now

Start dates between Sept 2024 - Aug 2025
START DELIVERY LOCATION STATUS
Sep 2024 Block-Based Lakeshore Open

Humber is a publicly-funded institution and does not have a public-private partnership. International students graduating from Humber or Humber’s International Graduate School (IGS) are eligible to apply for a Post-Graduation Work Permit.

International Students Out of Canada can Apply through Humber International

Recruitment Events

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Can't make it to campus?

Experience Humber Virtually  

Salesville Sales Simulation

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Watch the video to see how students apply the theory that they’ve learned in-class during the Salesville Sales Simulation.


News Feed

Marketing and Advertising Students Partner with MLSE and Campfire Circle for Charity

Marketing and Advertising Students Partner with MLSE and Campfire Circle for Charity

Mon, February 12, 2024

Marketing Management and Advertising - Media Management students participated in a sales training session with MLSE and Campfire Circle.

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The culmination of the Fall cohort of the Innovate and Create Entrepreneurship (ICE) program was marked by a celebratory event in December.

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Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

Contact Us

Admissions Questions

General Enquiries

Call 416-675-3111 or email enquiry@humber.ca. If you have already applied, be sure to check your application status on myhumber.ca.

Domestic Applicants Enquiries

Domestic applicants can book a one-on-one advising appointment with an admissions representative.

International Applicants Enquiries

Contact the International Centre for information about full-time programs (including the International Graduate School), how to apply and to follow up on your submitted application.

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Campus Information

Book a campus tour to take a closer look at what it's like to be a student at Humber.

Want More Info?

Find out more about the student experience and everything that Humber has to offer Future Students.

for more info on Humber, including programs, special events and more!

How To Become An Apprentice

Becoming an Apprentice

Find an employer willing to sponsor you as an apprentice.

Contact the Ministry of Labour, Immigration, Training and Skills Development to register as an apprentice.

Work with your employer approximately one year before attending Humber.

View Instructions 

Ontario Youth Apprenticeship Program (OYAP)

If you’re in high school – grade 11 or 12 – you can earn co-op education credits through work placements in some skilled trades.

Visit OYAP 

How to Apply

Domestic Students

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program.

To check program availability refer to the Campus/Availability listing on Humber’s program pages, search by availability, or ontariocolleges.ca.

To see where you are in the admissions process, visit the Admissions Road Map.

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Need Advice?

Program Advising Appointments

Get help narrowing down your program options or book a one-on-one pre-enrolment advising appointment with one of our Recruitment Officers.

Transfer & Pathway Advising

Book a virtual appointment with a Student Mobility Advisor learn more about getting Transfer Credit(s) for previous post-secondary experience, Prior Learning Assessment and Recognition (PLAR), and Pathways options.

Admission Requirements

Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

Admission selection is based on the following three requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or equivalent

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

N/A

Equipment & Device Requirements

All Semesters

Details and Specifications Minimum Specifications Recommended Specifications
Processor Dual-core processor Quad-core processor
OS Windows 10 (PC)
OS 10.15 (Mac) or IOS
Windows 10 (PC)
OS 10.15 (Mac)
Memory 8 GB of RAM 16 GB of RAM
Storage 100 GB HDD 512 GB SSD
Monitor Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months
Other Built-in WiFi, a microphone and a webcam Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended)

Program-Specific Questions

Speak to the Program Co-ordinator about the course curriculum, projects and career options.

Sheila Moore, program co-ordinator
416.675.6622 ext. 4605
sheila.moore@humber.ca

Fees & Financial Aid

The 2024/2025 fee for three semesters is:

  • domestic: $6,170.56
  • international: $19,169.12

Fees are subject to change.

Fees by Semester

Domestic Fees International Fees

Additional Costs

An additional registration fee of $440 applies to placements completed after the final semester of this program.

Financial Aid, Scholarships and Bursaries

Understand the costs associated with coming to Humber and explore resources available from first year to your final year on Student Fees and Financial Resources.

Scholarships

Humber Scholarships

Find out more about scholarships and bursaries that you may be eligible for, visit Student Scholarships. International students can visit International Student Scholarships.

Humber Bursaries

Bursaries are available for Certificate, Diploma and Degree programs primarily based on financial need, visit Humber Bursaries.

External Awards, Bursaries & Scholarships

Find out more information about external scholarships and bursaries, visit External Awards.

Indigenous Student Awards, Bursaries & Scholarships

Humber offers a variety of bursaries and scholarships for Indigenous students, visit Indigenous Student Awards.

Explore Opportunities through Humber Pathways

Humber Pathways include:

  • Opportunities to build on your college education and complete your diploma or degree at Humber.
  • Degree and graduate study opportunities at other institutions in Ontario, Canada and abroad.
View Pathways Into This Program  
View Transfer Out Opportunities From This Program  
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