By Jean Rosenberg
May 8, 2019
On Saturday, April 27, students from the Faculty of Businessl gathered at the Lakeshore campus for the very first Ontario Colleges’ Marketing Competition (OCMC) boot camp. The event was generously organized by Humber’s marketing professors to allow 27 of the top students to network, meet the OCMC coaches and test their marketing skills.
The day began with team introductions and some light-hearted ice breakers which was the perfect way for students in different semesters and programs to meet one another. Other activities, such as a personality test, encouraged students to acknowledge their own strengths and weaknesses and learn how to work with other personality types. Since students and coaches work so closely together, teamwork and cooperation are key components to OCMC success, and the advice given on Saturday will prove invaluable when competition begins.
The highlight of the day was the hands-on experience students had in working with a marketing case study, which was a simulation of what will happen during the competition in November. After being given a case study about an entrepreneur and her struggling tea shop, students worked in groups alongside their professors to collectively decide on the major problem the business was facing and then brainstormed to offer a unique solution. It was fantastic to see the creative ideas students came up with, which ranged from expanding current product offerings to creating tea related services. A few of the service ideas included hosting a variety of traditional tea ceremonies from around the world or offering tea-tastings alongside yoga classes with goats.
The boot camp was a wonderful opportunity to experience the creativity that can happen when motivated students work together. With such an incredible group of students in OCMC this year, we can’t wait to see how they do during the competition in November!